Masters of Home Service

You can have the best-looking trucks in town, but your brand falls apart when the service doesn’t match. Learn how to build a home service brand that stands out, keep your team delivering on it as you grow, and turn small details into a customer experience people remember.

In this episode of Masters of Home Service, host Adam Sylvester sits down with Brandon Downer (Pink’s Windows) to explain how thoughtful branding, consistent employee training, local customer communication, and a well-planned customer journey helped Pink’s build a recognizable business brand.

Show Notes:

[00:48] How to build a memorable home service brand
[02:32] What makes customers remember and trust your brand?
[03:20] How Pink’s created a brand that stands out
[05:24] How to keep your brand consistent as you grow
[07:22] Does your home service business logo really matter?
[11:31] How Pink’s trains technicians to protect its brand
[13:38] Keep employee training consistent as you scale
[14:59] How final walkthroughs improve service quality
[16:49] Mapping your home service customer journey
[20:54] Why Pink’s keeps customer phone calls local
[22:50] Why owners should stay active in their local community
[23:35] Lightning round: Where should you start a rebrand?

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A new service can unlock more revenue, but expanding too fast can cost you. Learn how to add complementary services, track profitability, and cross-sell without putting your business at risk.

In this episode of Masters of Home Service, host Adam Sylvester sits down with Kasy Allen (Wheatley Creek Services) and Haley and Austin Rogers (Avai Property Solutions) to explain how to test demand before investing, decide when to hire separate teams, and use cross-selling to grow new service lines.

Download our free cross-selling and upselling scripts to put their tips into action: https://bit.ly/4gSFuOt

Show Notes:

[00:51] Choosing new services your customers already need
[02:17] Should you hire a separate team for a new service?
[04:21] How to schedule and manage multiple service lines
[07:00] How can you test demand for a new service?
[08:20] How to track profitability for each service
[10:00] What are the risks of taking on bigger jobs?
[11:29] How to market and cross-sell your new services
[12:52] Lightning round: Lessons for adding new services

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Gen Z wants to work, and 60% are looking at the trades. The key is knowing where to find them and what keeps them around. Learn how to reach younger workers, make hiring easier, and build a workplace they want to stay in.

In this episode of Masters of Home Service, host Adam Sylvester sits down with Rich Camacho (BlueRecruit), Haley Rogers (Avai Property Solutions), and Jacob Palmer (Palmer Electrical) to explain why Gen Z is choosing the skilled trades and what home service businesses can do to recruit, train, and retain the next generation.

Show Notes:

[01:00] Debunking the “Gen Z doesn’t want to work” myth
[03:13] What Gen Z employees want from employers
[03:59] Why is Gen Z choosing skilled trade careers?
[07:43] How to recruit Gen Z workers for the trades
[08:29] Can TikTok help you recruit skilled trade workers?
[09:24] How employee referrals help you find younger workers
[10:08] What does Gen Z workers look for in a job?
[11:01] Why your hiring process needs to be mobile-first
[12:01] The cost of complicated job applications 
[14:28] Why social media is becoming a recruiting tool
[15:11] What social media content attracts job applicants?
[19:08] How to train and keep Gen Z employees
[22:05] Lightning round: How to manage and recruit Gen Z

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Your website might look great, but does it make it easy for people to hire you? Learn the simple website fixes that can turn more visitors into leads, plus how to make your home service business easy to find in the age of AI search.

In this episode of Masters of Home Service, host Adam Sylvester sits down with Phil Risher (Phlash Consulting) to share practical ways to improve website conversion rates, plus what your business needs to show up as customers turn to Google AI Mode, ChatGPT, and other AI tools.

Download our free website optimization playbook to put their tips into action: https://bit.ly/4gbWH6n

Show Notes:

[00:35] Do home service businesses still need a website?
[01:02] Changes to improve your website conversion rate
[02:25] How a website offer got 50 more leads in a month
[03:06] How AI search is changing home service websites
[05:11] How to prepare your website for AI search
[06:03] Turn real customer questions into searchable content
[06:19] Share of voice vs. mention rate in AI search
[06:47] How to create unique local content that AI can find
[07:50] Building a business knowledge base for AI search
[09:12] How to make website content easier to crawl and index
[10:20] Human customer service still matters as AI grows
[10:54] Turn your business knowledge into a digital asset
[11:42] What’s the best mobile website change to make first?
[11:58] What’s the biggest mistake with website forms?
[12:13] Where should you start if AI search feels overwhelming?

New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

Your crews can be busy all day and still lose money between jobs. Learn how to cut windshield time, build tighter routes, and use GPS fleet tracking to find the hidden drive time eating into your profits.

In this episode of Masters of Home Service, host Adam Sylvester sits down with Beau Batcheller (Five Stones Landscape) and Kyle MacDonald (Force Fleet Tracking) to break down the real cost of inefficient routes. Beau shares how his crews were draining 30% of an eight-hour workday driving, while Kyle explains how better fleet tracking and dispatching can make every workday more profitable.

Looking to simplify fleet management? Learn more about the Force Fleet Tracking and Jobber integration: https://bit.ly/3QRTIWN

Show Notes:

[00:48] How much is windshield time costing your business?
[01:33] Why drive time is a hidden profitability problem
[03:26] Route density and profitability for recurring services
[04:44] How GPS tracking and geofences improve routes
[06:09] When should you turn down jobs outside your service area?
[07:40] Using GPS tracking to resolve customer disputes
[09:47] Reducing go-backs, forgotten tools, and wasted trips
[11:08] How real-time fleet tracking improves dispatching
[11:58] How GPS tracking can improve customer experience
[13:50] Does GPS fleet tracking actually save money?
[15:32] Which fleet tracking reports should you review?
[16:37] How far should crews drive between service calls?
[17:00] How to set operational boundaries with geofences
[17:18] Signs your dispatcher is creating inefficient routes
[17:36] What’s the biggest benefit of GPS fleet tracking?

New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ