Masters of Home Service

Constantly chasing leads? Trying to stay organized? You’re not alone. In this episode of Masters of Home Service, host Adam Sylvester sits down with Phil Risher of Phlash Consulting and Cory Byron from Vancity Electric to break down how automations can take that work off your plate. They share real examples of how to save 20+ hours a week, close more jobs, and create a better customer experience without hiring more staff.

Download the 10 automation moves checklist for this episode: https://bit.ly/4w9Pd9M

Show Notes:

[01:15] Why automation reduces business chaos
[02:15] The two automations every business needs
[06:52] Should you follow up by text, email, or phone?
[07:30] Why your CRM is a hidden revenue opportunity
[12:13] How an online estimate calculator can 10x your leads
[13:07] Using equipment age to trigger high-value upsell jobs
[14:54] Project management automations to reduce manual work
[15:42] How to automate hiring and build a bench of candidates
[17:11] How automations can save 20+ hours per week
[17:38] Simple upsell and follow-up systems to boost job size
[18:55] The instant handoff system that builds customer confidence
[19:36] How to automate billing and stop chasing payments
[20:59] Automating your business and data insights

New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR

Should you build a residential cleaning business or go all-in on commercial? In this episode of Masters of Home Service, host Adam Sylvester sits down with two operators on opposite sides of the industry to break it down. Savannah Revis runs a residential, eco-friendly cleaning company, while Anatoly Nazarov focuses on commercial and government contracts. They share what actually matters when choosing your path and what most people get wrong.

Show Notes:

[01:25] Should you do both residential and commercial cleaning?
[02:26] Is residential cleaning easy to start?
[03:15] Which cleaning market is more competitive?
[04:10] Misconceptions about commercial cleaning
[05:14] Residential vs commercial: workforce differences
[06:56] Insurance, licensing, and certifications explained
[10:23] Low barrier to entry vs high competition path
[12:11] Volume vs big contracts: which model fits you?
[14:05] How recurring work shows up in commercial cleaning
[16:05] Does branding matter in commercial cleaning?
[16:33] How commercial cleaning bids work
[19:33] Relationships vs transactions in cleaning 
[21:20] Do employees prefer residential or commercial work?
[24:35] How to start a cleaning business (residential and commercial)
[26:02] Pay structures: wages, benefits, and subcontractors
[27:26] Why being intentional and niching down leads to faster growth

New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR

What’s the point of a successful business if it costs you your health, marriage, or time with your kids? In this episode of Masters of Home Service, host Adam Sylvester sits down with Kelly Guerrero of HomePro Coaching and Cory Byron from Vancity Electric to talk about growing a business without letting it take over your life. They get real about long days and the slow drift away from the very reasons you started your business in the first place.

Show Notes:

[02:06] Simple boundaries that protect your family time
[04:49] Why does a lack of systems lead to burnout?
[06:16] How do you stop being the middleman in your business?
[08:44] Automation, system and delegation: where to start
[11:34] Why doing estimates at night is a mistake
[12:37] Block scheduling your week for better focus
[14:44] How your phone is hurting your work-life balance
[18:04] Letting go of the need to always be available
[20:33] How do you maintain friendships while running a business?
[24:17] The one-task-per-week delegation strategy
[26:00] Ask your family this question to fix your priorities

New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR

If your marketing relies on Google alone, it’s time to rethink your strategy. In this episode of Masters of Home Service, host Adam Sylvester talks with Phil Risher, owner of Phlash Consulting, about what’s changing in search—and what service pros can do to keep up and stay visible. Phil shares seven key steps to help your business rank higher as AI search becomes a bigger part of the buying journey.

Download the 7-step AI search checklist for this episode: https://bit.ly/47WAjt2

Show Notes:

[01:34] Is Google search dying? What’s changing in 2026
[03:53] Step 1: How reviews influence AI search
[05:53] Step 2: Service area pages and FAQs
[09:11] Step 3: Licenses, certifications, and insurance 
[10:43] Step 4: Building credibility without formal credentials
[11:30] Step 5: Service quality signals in search
[15:18] Step 6: Showing real customer experience
[18:42] Step 7: Local reputation that strengthens your brand
[19:52] Does SEO still matter as search evolves?
[20:35] What are large language models (LLMs)?
[22:31] Why social media is a growing opportunity
[25:16] Where contractors can start with AI search

New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR

Competing on price is a race to the bottom, but a sign your offer isn’t doing its job. In this episode of Masters of Home Service, host Adam Sylvester sits down with Savannah Revis, founder of Earth Love Cleaning, about how to create offers that stand out without discounting your value. She shares what customers look for and how to turn that into irresistible offers that consistently win the job.

Show Notes:

[01:06] What makes an irresistible offer (beyond price)?
[02:16] How to find customer pain points early
[04:27] Proactive vs reactive customer service 
[05:40] Building offers around real customer problems
[07:41] How to use customer lifetime value to shape offers
[09:13] How to make offers with recurring services
[11:19] Do discounts actually attract customers?
[12:09] Improve your offer with a clear promise
[14:02] How guarantees reduce customer risk

New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR