Masters of Home Service

Do you actually know how much money your business made today? Learn which business metrics to track, how to catch profit and sales problems early, and how an end-of-day report can help you make faster decisions instead of waiting for your monthly P&L.

In this episode of Masters of Home Service, host Adam Sylvester sits down with Kasy Allen (Wheatley Creek Services) to explain how she brings revenue, profit margins, labor costs, sales data, and other key numbers into one place to get a clearer picture of how her business is performing.

Download our free home service reporting playbook to put their tips into action: https://bit.ly/3VdANHA

Show Notes:

[00:52] Why a monthly P&L isn’t enough to run your business
[02:29] Which home service business metrics should you track?
[04:00] Gross profit vs. net profit margin explained
[04:50] What’s a healthy gross profit margin for service businesses?
[06:26] How daily tracking helps you catch sales problems early
[07:06] Using your schedule for capacity planning and hiring
[08:30] How to build an automated end-of-day business report
[10:03] What should an end-of-day report actually track?
[10:57] How to set daily, monthly, and quarterly business goals
[12:29] How to account for seasonality in business reporting
[13:44] How to test automated business reports for accuracy
[14:30] Using employee reports to track KPIs and bonuses
[15:38] How AI can help turn business data into decisions
[17:06] Lightning round: The business metrics that matter most

New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

You can have the best-looking trucks in town, but your brand falls apart when the service doesn’t match. Learn how to build a home service brand that stands out, keep your team delivering on it as you grow, and turn small details into a customer experience people remember.

In this episode of Masters of Home Service, host Adam Sylvester sits down with Brandon Downer (Pink’s Windows) to explain how thoughtful branding, consistent employee training, local customer communication, and a well-planned customer journey helped Pink’s build a recognizable business brand.

Show Notes:

[00:48] How to build a memorable home service brand
[02:32] What makes customers remember and trust your brand?
[03:20] How Pink’s created a brand that stands out
[05:24] How to keep your brand consistent as you grow
[07:22] Does your home service business logo really matter?
[11:31] How Pink’s trains technicians to protect its brand
[13:38] Keep employee training consistent as you scale
[14:59] How final walkthroughs improve service quality
[16:49] Mapping your home service customer journey
[20:54] Why Pink’s keeps customer phone calls local
[22:50] Why owners should stay active in their local community
[23:35] Lightning round: Where should you start a rebrand?

New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

A new service can unlock more revenue, but expanding too fast can cost you. Learn how to add complementary services, track profitability, and cross-sell without putting your business at risk.

In this episode of Masters of Home Service, host Adam Sylvester sits down with Kasy Allen (Wheatley Creek Services) and Haley and Austin Rogers (Avai Property Solutions) to explain how to test demand before investing, decide when to hire separate teams, and use cross-selling to grow new service lines.

Download our free cross-selling and upselling scripts to put their tips into action: https://bit.ly/4gSFuOt

Show Notes:

[00:51] Choosing new services your customers already need
[02:17] Should you hire a separate team for a new service?
[04:21] How to schedule and manage multiple service lines
[07:00] How can you test demand for a new service?
[08:20] How to track profitability for each service
[10:00] What are the risks of taking on bigger jobs?
[11:29] How to market and cross-sell your new services
[12:52] Lightning round: Lessons for adding new services

New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

Gen Z wants to work, and 60% are looking at the trades. The key is knowing where to find them and what keeps them around. Learn how to reach younger workers, make hiring easier, and build a workplace they want to stay in.

In this episode of Masters of Home Service, host Adam Sylvester sits down with Rich Camacho (BlueRecruit), Haley Rogers (Avai Property Solutions), and Jacob Palmer (Palmer Electrical) to explain why Gen Z is choosing the skilled trades and what home service businesses can do to recruit, train, and retain the next generation.

Show Notes:

[01:00] Debunking the “Gen Z doesn’t want to work” myth
[03:13] What Gen Z employees want from employers
[03:59] Why is Gen Z choosing skilled trade careers?
[07:43] How to recruit Gen Z workers for the trades
[08:29] Can TikTok help you recruit skilled trade workers?
[09:24] How employee referrals help you find younger workers
[10:08] What does Gen Z workers look for in a job?
[11:01] Why your hiring process needs to be mobile-first
[12:01] The cost of complicated job applications 
[14:28] Why social media is becoming a recruiting tool
[15:11] What social media content attracts job applicants?
[19:08] How to train and keep Gen Z employees
[22:05] Lightning round: How to manage and recruit Gen Z

New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

Your website might look great, but does it make it easy for people to hire you? Learn the simple website fixes that can turn more visitors into leads, plus how to make your home service business easy to find in the age of AI search.

In this episode of Masters of Home Service, host Adam Sylvester sits down with Phil Risher (Phlash Consulting) to share practical ways to improve website conversion rates, plus what your business needs to show up as customers turn to Google AI Mode, ChatGPT, and other AI tools.

Download our free website optimization playbook to put their tips into action: https://bit.ly/4gbWH6n

Show Notes:

[00:35] Do home service businesses still need a website?
[01:02] Changes to improve your website conversion rate
[02:25] How a website offer got 50 more leads in a month
[03:06] How AI search is changing home service websites
[05:11] How to prepare your website for AI search
[06:03] Turn real customer questions into searchable content
[06:19] Share of voice vs. mention rate in AI search
[06:47] How to create unique local content that AI can find
[07:50] Building a business knowledge base for AI search
[09:12] How to make website content easier to crawl and index
[10:20] Human customer service still matters as AI grows
[10:54] Turn your business knowledge into a digital asset
[11:42] What’s the best mobile website change to make first?
[11:58] What’s the biggest mistake with website forms?
[12:13] Where should you start if AI search feels overwhelming?

New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ