Masters of Home Service

If your marketing relies on Google alone, it’s time to rethink your strategy. In this episode of Masters of Home Service, host Adam Sylvester talks with Phil Risher, owner of Phlash Consulting, about what’s changing in search—and what service pros can do to keep up and stay visible. Phil shares seven key steps to help your business rank higher as AI search becomes a bigger part of the buying journey.

Download the 7-step AI search checklist for this episode: https://bit.ly/47WAjt2

Show Notes:

[01:34] Is Google search dying? What’s changing in 2026
[03:53] Step 1: How reviews influence AI search
[05:53] Step 2: Service area pages and FAQs
[09:11] Step 3: Licenses, certifications, and insurance 
[10:43] Step 4: Building credibility without formal credentials
[11:30] Step 5: Service quality signals in search
[15:18] Step 6: Showing real customer experience
[18:42] Step 7: Local reputation that strengthens your brand
[19:52] Does SEO still matter as search evolves?
[20:35] What are large language models (LLMs)?
[22:31] Why social media is a growing opportunity
[25:16] Where contractors can start with AI search

New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR

Competing on price is a race to the bottom, but a sign your offer isn’t doing its job. In this episode of Masters of Home Service, host Adam Sylvester sits down with Savannah Revis, founder of Earth Love Cleaning, about how to create offers that stand out without discounting your value. She shares what customers look for and how to turn that into irresistible offers that consistently win the job.

Show Notes:

[01:06] What makes an irresistible offer (beyond price)?
[02:16] How to find customer pain points early
[04:27] Proactive vs reactive customer service 
[05:40] Building offers around real customer problems
[07:41] How to use customer lifetime value to shape offers
[09:13] How to make offers with recurring services
[11:19] Do discounts actually attract customers?
[12:09] Improve your offer with a clear promise
[14:02] How guarantees reduce customer risk

New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR

The question’s no longer if you should adopt technology, but how fast you can. In this episode of Masters of Home Service, host Adam Sylvester sits down with Ryaan Tuttle, owner of Best Handyman Boston, and Rob Soper, business development manager at Eagleview Technologies. They talk about how the right tech helps service businesses move faster, win more jobs, and run more efficiently without adding headcount.

Show Notes:

[02:42] Is technology just another team tool?
[05:12] How customer expectations are driving digital adoption
[06:17] How tech can free up your team for revenue-generating work
[08:27] How Jobber and tech improved Ryaan’s operations
[11:09] What is “project compression” and why does it matter?
[14:55] How AI can help create estimates faster
[17:40] How aerial measurements reduce site visits
[19:49] Does technology make training easier?
[21:25] Are virtual assessments the future of quoting?
[22:28] How virtual quotes can save hours of drive time
[23:02] How COVID accelerated tech adoption

New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR

What happens when you buy a business that’s falling apart? In this episode of Masters of Home Service, host Adam Sylvester talks with Savannah Revis, founder of Earth Love Cleaning, about what it really takes to buy a business—and the risks that come with it. From paying off a seller’s unpaid cleaners to using video to build instant buyer trust, Savannah shares the lessons that helped her turn messy deals into real growth.

Show Notes:

[02:04] How Airbnb cleaning became 50% of her business
[03:29] Are Airbnb cleanings profitable?
[04:32] Inside a $1.3M cleaning business with 56 cleaners
[07:46] What happens when you buy 3 failing cleaning companies?
[10:05] Savannah’s surprise after buying a competitor
[12:20] The shift-swap system that keeps cleaners happy
[15:07] Hidden risks when buying a client list
[16:22] What should you ask before buying a business?
[17:12] Pricing mistakes that ruin most purchases
[19:21] Using video to personalize handoffs and keep clients
[22:45] How Savannah structures client list purchases
[27:19] Hourly or flat rate for cleaning services?
[27:57] An unexpected place to find businesses for sale
[29:00] How do service pros grow by buying competitors?

New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR

Taking 24+ hours to send estimates? You might be losing the job to someone faster. In this episode of Masters of Home Service, host Adam Sylvester sits down with Cory Byron, owner of Vancity Electric, and Ryaan Tuttle, owner of Best Handyman Boston, to break down the real secret behind their growth: speed to lead. They share the systems that help them respond and quote fast, boosting close rates by 30%.

Show Notes:

[01:59] Speed to lead: the systems behind faster responses
[03:05] Why do contractors lose leads before quoting?
[04:26] The instant response system that builds trust
[07:04] The 24-hour estimate process explained
[10:16] Video estimates and Cory’s 1,000+ quotes per year
[11:24] What AI tools support the estimate process?
[13:35] Why confident pricing builds customer trust
[15:20] Letting customers choose how they contact you
[16:44] Turn website chats into real customer conversations
[17:34] The follow-up system behind a 30% higher close rate
[18:30] How do contractors get their services seen faster?
[21:12] “I never got your quote.” Why it happens

New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR