Masters of Home Service

Most customers don't hate sales. They hate feeling like they're being sold to. Learn how to ask better questions, build trust before talking about price, and create a sales process that feels natural for both your team and your customers.

In this episode of Masters of Home Service, host Adam Sylvester sits down with Kevin Valle (Pink's Windows) to explain how serving customers instead of pitching them helped grow his business from roughly $3,000 a month to more than $80,000 a month.

Show Notes:

[00:57] Why old-school sales tactics don't work anymore
[02:26] From $3K to $80K/month without sales scripts
[03:10] What is a healthy close rate for home services?
[04:12] How asking better questions wins more jobs
[06:51] Why listening matters more than talking
[08:43] Build trust before revealing your price
[10:40] How to train technicians to sell naturally
[13:45] Why Kevin calls sales "serving"
[14:39] Kevin's favorite question to ask customers

New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

The best marketing for your home service business might already be sitting in your camera roll. Learn how to get more local leads without paying for Google Ads by using YouTube, video marketing, and content that builds trust before the first phone call.

In this episode of Masters of Home Service, host Adam Sylvester sits down with Jacob Palmer (Palmer Electrical) to explain how he stopped paying for Google Ads nearly two years ago and made simple YouTube videos one of his biggest sources of leads. He shares practical tips on creating "watch me work" videos, building trust through content, and turning YouTube into a powerful sales tool. 

New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

Show Notes:

[00:46] Why Jacob stopped paying for Google Ads
[02:08] How to get local leads without paying for ads
[03:20] How contractors can get customers from YouTube
[04:07] Why "watch me work" videos build customer trust
[06:46] How to optimize YouTube videos for local SEO
[07:01] Should you use your phone or buy a camera?
[07:58] Turn YouTube videos into a sales tool
[09:13] How to ask customers for more Google reviews
[09:43] Why ChatGPT recommends local businesses

Being the best technician in your company feels like a win. It can also become the thing holding your business back. Learn how to delegate with confidence, build systems your team can follow, and transition from working in your business to growing it.

In this episode of Masters of Home Service, host Adam Sylvester sits down with Austin Rogers (Avai Property Solutions) and Sadi Ingallina (Grow Your Tree Co.) to break down why stepping out of the field is one of the hardest but most important transitions for home service business owners. They share practical advice on hiring, training employees, creating SOPs, and building systems that make delegation easier.

New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

Show Notes:

[00:47] Why being the best technician can limit business growth
[02:29] How to transition from technician to business owner
[04:15] Why some home service owners struggle to delegate
[06:55] Using SOPs and checklists to improve employee training
[08:55] Should you hire experienced employees or train from scratch?
[10:07] How to stop jumping back into field work
[12:06] How to build a team that doesn't depend on you
[14:25] Stop fixing symptoms and solve the real problem
[16:25] How business systems create owner freedom
[17:09] The first SOP every home service business should document
[19:06] The biggest fear when stepping out of the field
[19:18] The next thing Sadi and Austin need to delegate
[19:50] The last task they successfully handed off
[20:02] What they're most proud of after stepping back

Think a $100 Google lead only costs you $100? You're probably underestimating what it really costs to win that customer. Learn how to uncover your true customer acquisition cost (CAC), spot expensive marketing blind spots, and make smarter decisions that protect your profit.

In this episode of Masters of Home Service, host Adam Sylvester sits down with Gabe Chrismon (Oply) to break down the hidden costs behind every new customer. They explore lead qualification, lead tracking, and practical ways to lower customer acquisition costs and get more value from every marketing dollar.

New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

Show Notes:

[00:42] What is customer acquisition cost (CAC)?
[01:24] The hidden costs behind every new customer
[05:23] How do you track customer acquisition cost?
[06:38] Why drive time quietly destroys profit
[08:52] How upsells and downsells lower your CAC
[10:04] Why shared leads cost more than you think
[12:44] Common customer acquisition cost misconceptions
[14:46] How to track and test your best marketing channels
[19:45] Which marketing channels should new businesses choose?
[21:21] How lead attribution improves marketing ROI
[22:48] Which marketing channels should contractors avoid?
[22:57] How to qualify leads before wasting time

Making customers work to hire you could be costing you jobs. Discover how to build a frictionless sales process with better online forms, faster follow-up, and estimates that make it easier for customers to say yes.

In this episode of Masters of Home Service, host Adam Sylvester sits down with Brandon Downer (Pink’s Windows) to break down the systems behind a frictionless sales system. From simplifying quote requests to removing unnecessary back-and-forth, Brandon shares practical ways to improve the customer experience and win more work.

Download our free frictionless selling playbook to put their tips into action: https://bit.ly/3SYimWq

New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

Show Notes:

[00:49] How a frictionless sales process drives growth
[02:17] How to build a high-converting online quote form
[04:00] How to sell recurring services naturally
[05:05] Why customers want more ways to book services
[05:44] Hard sell vs. soft sell: Which works best?
[07:49] Quotes vs. ballpark estimates: Which builds more trust?
[08:07] Make every quote easier to book with appointment dates
[09:14] Why speed to lead helps contractors win more jobs
[10:20] Should you text or call new home service leads?
[11:23] How to capture after-hours leads automatically
[13:19] How Pink’s general manager handles high lead volume
[14:01] Sales automation that speeds up response time
[14:56] The #1 sales automation mistake contractors make
[15:22] Brandon Downer's best sales closing line