Debuting the U.S. version of The Long & the Short of it
"The Multiplier Effect" answers if Binet & Field's principles play out when you use U.S. data. David Tiltman, Chief Content Officer at WARC walks us through the new report. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this episode.
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33:42
The Entertainer's campaign focuses on our kids charming obsessions
With the observation that kids go really charmingly deep into their obsessions...and then drop them overnight, this toy store's first mass brand campaign needed to cut through with a distinct voice as awareness and consideration numbers were falling. I'm joined by Catherine Willoughby of Adam&EveDDB, London for the back story and a brilliant example of fast-track planning.
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41:50
Ep#2 Life After Agency Life
Our second episode on how planners are applying their skills outside of agency life. Marcus Collins, Gareth Kay and Suzanne Powers share why they left and the lessons learned along the way. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this series.
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1:02:54
On the Spot Ep1- where planners talk about brands they’ve never worked on
Welcome to episode one of a new monthly show. This month's guest panelist, Johnny Corpuz, Head of Comms Strategy at BBDO NY joins our regular panel of misfits to talk about Vrbo and Duluth Trading Company. Thanks to System1 and Tracksuit for making this new series possible.
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54:48
The story behind Kellogg's brand refresh
Doubling down on its main distinctive brand asset (Cornelius), Kellogg's and Leo Burnett, London have reimagined the brand and are using ethnography to unlock morning-time rituals that are fueling the next phase of creative work. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this episode.
Ireland