On Strategy Showcase

Before the blue wave in American politics washed across the country this past week, we recorded an important conversation about the identity and cultural tensions of the American South and it implications for strategy. 
I traveled to Greenville, South Carolina, invited by a group of agency leaders for an honest conversation about the southern experience. The South is a place of contradictions, tradition, innovation, growth and persistence. This past week was just one example of its cultural evolution, of a new emerging generation, of the South as a place to return to rather than flee. 
EP+Co's CSO, Chris Plating, The Martin Agency's CEO, Kristen Cavallo, Majority's CMO, Jorge Hernandez, and Each & Every's CEO, Janis Middleton joined me at the roundtable. 
This is not a conversation about politics. This is a story about personal agency and ad agencies in the American South. Love to hear your comments. 
Thanks to EP+Co for hosting us and to Effie Worldwide, Tracksuit and System1 for supporting our live tour.

This month's strategists pitch campaigns from Stella Artois and Glenmorangie Whiskey. They are W+K, Global Executive Strategy Director, Tass Tsitopoulos and EP+Co Chief Strategy Officer Chris Plating. Thanks to the Effies, Tracksuit and System1 for supporting this series.

In its effort to create distinction in the cluttered telehealth category, Grow's new campaign wants to create a distinction between therapy for crisis and therapy that helps you simply create the best version of yourself. I'm Joined by Mollie Partesotti of KDSP and Marshall Ball of Grow Therapy. Be sure to click the Follow or Subscribe button for other episodes. Thanks to the EFFIES for supporting our show.

Virtual Insanity by Jamiroquai (JL) resurfaces 30 yrs later in the campaign for Beefeater 0.0. Gin. CSO Damien Le Castrec and CCO Shelley Smoler share the story behind the recreation of the famous video and its link to the Beefeater 0.0. launch. You can see the creative work on our website here. We're live in LA at TBWA\Chiat\Day at 5:30 Oct. 28th. Tickets here https://luma.com/nieh2u8r

Veronica Thew, Head of Strategy at Mother, Ellery Luce, EVP, Strategy at Mischief and Jonathan Daly, Joint Head of Strategy at JL, pitch campaigns they love but never worked on to a Sold Out live audience. Next stop is LA at TBWA, Oct 28th at 5:30. Tix https://luma.com/nieh2u8r.

Thx to The Effies, Tracksuit and System1 for supporting our live tour. And to Johannes Leonardo (JL) for hosting us.