On Top of PR with Jason Mudd

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In this solocast, On Top of PR host Jason Mudd explains why earned media now drives visibility in ChatGPT, Gemini, Claude, and AI search.

Tune in to learn more! 

Five things you’ll learn from this episode:
1. Why earned media is the primary driver of visibility in AI-generated search
2. How ChatGPT, Gemini, and Claude determine which brands to recommend
3. What the 2% pitch overlap statistic means for PR and marketing teams
4. Why media velocity and recency matter more than one big placement
5. What to do right now: three actions to strengthen your brand's AI visibility
 
Quotables
“Earned media is what AI trusts.” — @jasonmudd9
“The right earned media in the right outlets at the right frequency is the primary lever for brand visibility and AI-generated search. Not one of the levers, it's the primary lever.” — @jasonmudd9
“The brands that figure this out first are going to own the narrative inside the AI tools their buyers are already using every day.” — @jasonmudd9
“99% of links cited by AI come from unpaid media.” — @jasonmudd9

If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.

Contact info and resources:
Jason Mudd on X
Jason Mudd on LinkedIn
Muck Rack: Earned media still drives 84% of AI citations
Gartner: Predicts 2026: Top Predictions to Inform 2026 Comms Strategies
ratethispodcast.com/ontopofpr 

Additional Resources:
Why earned media is so powerful in the age of AI and GEO
Why AI tools now rely on earned media
How earned media gets AI to remember your brand
Axia’s AIVisibility services
Listen to more episodes of the On Top of PR with Jason Mudd podcast
Find out more about Axia Public Relations

If you like this episode, you're going to love this:
The PR playbook for getting recommended
Embedded AI: The future of PR and communication workflows
How to stay ahead of AI in communication and marketing

Recorded: June 06, 2026

 
Support the show
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

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In this episode, Matt Mosich joins host Jason Mudd to discuss what separates professional speakers from aspiring speakers. From storytelling and stage presence to preparation, mindset, and memorable messaging, Matt shares practical insights from years of coaching executives, founders, and business leaders.

Tune in to learn more! 
 
Meet our guest:
Our guest is Matt Mosich, president and owner of The Mosich Group. Matt is a communication and speaker coach for executives, founders, and their teams. He helps clients prepare for and build keynotes, board presentations, podcasts, and media interviews.

Five things you’ll learn from this episode:
1. Why every point needs a story and every story needs a point
2. How great speakers collect stories from everyday experiences 
3. Why audiences remember sentences, not speeches
4. The hidden preparation behind seemingly effortless presentations 
5. How to use nerves as an advantage instead of trying to eliminate them
 
Quotables
“There are probably thousands of people out there who can speak on your topic. They might have the exact same conclusions that you do. The only difference is how you arrived at them.” — Matt Mosich
“The best speakers aren't more creative. They're better at noticing and writing down what everyone else walks past.” — Matt Mosich
“People remember sentences, not speeches.” — Matt Mosich
“Our mindset is how we observe the world; it's how we live our experience.” — Matt Mosich
“You have to show up as a professional in order to get paid like a professional.” — Jason Mudd

If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.

Guest’s contact info and resources:
Matt Mosich on LinkedIn
The Mosich Group website
Jack Sernett
Matthew Dicks
The Four Agreements Book
Toastmasters International

Additional Resources:
Axia Public Relations’ SpeakersBureau service
Listen to more episodes of the On Top of PR with Jason Mudd podcast.
Find out more about Axia Public Relations.
How to become a TED speaker
The right way to apply for a speaking engagement
Don’t let your superstar company speaker go unnoticed; promote today!

If you like this episode, you're going to love this:
Embracing the power of “No” and storytelling
How company executives can become powerful keynote speakers
How to become an excellent TEDx speaker

Support the show
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

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In this episode, CNN producer Tiffany Anthony joins host Jason Mudd to discuss one of the most talked-about career pivots in media today — journalists transitioning into public relations and corporate communications. 
Tune in to learn more!

Meet our guest:
Our guest is Tiffany Anthony, cross-platform producer at CNN/Warner Brothers Discovery. Tiffany is a communications and storytelling professional with 18+ years of experience crafting clear, high-impact narratives across broadcast, digital, and social platforms. She has led messaging for high-stakes news and major public-facing initiatives, with a focus on audience engagement, clarity, and collaborative leadership.

Five things you’ll learn from this episode:
1. Why journalists are uniquely positioned to succeed in PR and corporate communications
2. How newsroom experience strengthens media relations, storytelling, and strategic communications
3. How former journalists can position their skills and experience to stand out in today’s PR job market
4. How AI, applicant tracking systems, and evolving hiring practices are changing communications careers
5. Why companies increasingly value journalists who understand newsrooms, audiences, and compelling stories

Quotables
“You always have to learn to adapt and evolve.” — Tiffany Anthony
“Some of the best stories are about people and interesting people. It’s not just about a product.” — Tiffany Anthony
"People want people's stories. They want to connect emotionally with stories. And I think a lot of companies forget that and lose sight of that." — Tiffany Anthony
“You have to be willing to say, ‘I’m no longer a journalist. I’m now a corporate storyteller.’” — Jason Mudd
"If you don't tell them, you won't sell them." — Jason Mudd

If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.

Guest’s contact info and resources:
Tiffany Anthony on LinkedIn
Tiffany Anthony on Muck Rack
Tiffany Anthony website
Public Relations Employment Statistics by BLS.gov 
PRSA Job Board
Axiacareers.com 

Additional Resources:
6 ways agency work provides the best work experience
Top 6 questions public relations students ask us about the PR industry
Listen to more episodes of the On Top of PR with Jason Mudd podcast.
Find out more about Axia Public Relations.

If you like this episode, you're going to love this:
Transition from journalism to PR with David DeCamp
Behind the mic with Jason Mudd: An Ask Me Anything special solocast on PR and Axia’s beginning
Networking without an agenda: The key to career longevity
Support the show
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

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In this episode, Qwoted’s Shelby Bridges joins host Jason Mudd to discuss how AI, shrinking newsrooms, and faster news cycles are reshaping modern media relations and earned media strategies.
Tune in to learn more!

Meet our guest:
Our guest is Shelby Bridges, director of customer success at Qwoted. Shelby works at the intersection of PR, media, and technology, helping communicators build stronger relationships with journalists through smarter, more strategic data usage and platforms like Qwoted. She leads training, demos, and user initiatives that support agencies and brands in a fast-moving media landscape.

Five things you’ll learn from this episode:
1. Why modern news cycles now behave like breaking news by default
2. How shrinking newsrooms are increasing pressure on journalists and PR teams
3. Why responding within 48 hours significantly increases placement success
4. How AI is changing pitching, and why similarity is becoming a problem
5. Why diversification of angles and sources is critical for credibility
 
Quotables
“All news is almost breaking news now. It has to be told immediately and as quickly as possible because somebody else is already writing it.” — Shelby Bridges
“The people who are responding within the first 48 hours are the ones that are winning.” — Shelby Bridges
“Everybody should be able to use AI to pitch — but not to falsify data, personas, or companies.” — Shelby Bridges
“What journalists need is something that stands out and isn’t generic.” — Shelby Bridges
“If people in the room all look like you, you're not going to hear as good or thoughtful storytelling and insights as you might want.” — Jason Mudd

If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.

Guest’s contact info and resources:
@sbridges0117 on instagram
Shelby Bridges on LinkedIn
Qwoted website
Qwoted resources

Additional Resources:
Journalist PR responses under 3% for third straight quarter
Journalists don’t want AI-generated commentary (and what to give them instead)
Top PR pros share their tips for earning U.S. media coverage
The best and worst media relations efforts from public relations professionals
How to use media relations strategically to boost SEO
Listen to more episodes of the On Top of PR with Jason Mudd podcast.
Find out more about Axia Public Relations.

If you like this episode, you're going to love this:
Making your media pitches stand out
The 4 R’s of media relations: Responsive, resourceful, rapid, and respect
Media relations best practices 
Support the show
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

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In this episode, University of Memphis expert Michele Ehrhart joins host Jason Mudd to discuss crisis communication, leadership preparedness, reputation management, and how organizations can navigate high-pressure situations with clarity and confidence.
Tune in to learn more!

Meet our guest:
Our guest is Michele Ehrhart, senior vice president and chief marketing and communications officer at the University of Memphis. Michele is a crisis communications expert with three decades of experience in corporate affairs, executive communications, and PR strategy.

Five things you’ll learn from this episode:
1. Why crisis preparation must happen before a crisis occurs
2. How leaders can use “what if” scenario planning to prepare for high-risk situations
3. Why silence can be a strategic communication choice depending on context
4. How reputation is built slowly but can be damaged quickly during a crisis
5. Why defining roles and responsibilities in advance improves crisis response execution

Quotables
“The day you have a crisis should not be the first day you've thought about what you'll do.” — Michele Ehrhart
“Planning the work and working the plan.” — Michele Ehrhart
“Silence is a strategy. If the story isn't yours, don't talk about it.” — Michele Ehrhart
“The brand is what you put out there; reputation is what they think of you.” — Michele Ehrhart
“When PR is at its best, it's building a reputation for your company — just not visibility, but also the reputation. You could have great visibility, but it's not positive.” – Jason Mudd

If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.

More About Michele Ehrhart
Michele Ehrhart is a crisis communications expert with three decades of experience in corporate affairs, executive communications, and PR strategy. After 22 years with FedEx, she now serves as the University of Memphis's senior vice president and chief marketing and communications officer. She is a bestselling author, speaker, and industry expert helping leaders navigate crises with confidence and clarity.

Guest’s contact info and resources:
Michele Ehrhart on LinkedIn
Michele Ehrhart’s website
Get the “Crisis Compass: How to Communicate When It Matters Most” book
Axia’s CrisisPoint service
Axia’s Reputation Restoration service

Additional Resources:
How to recover from a PR crisis and manage your reputation
What is reputation management?
Build a crisis communication plan that works fast
Question-based crisis communication: What leaders miss online
How to build a crisis-resilient marketing and communication plan

Support the show
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.