PodcastsBusinessOutside Sales Talk

Outside Sales Talk

Steve Benson
Outside Sales Talk
Latest episode

197 episodes

  • Outside Sales Talk

    Scale Your Sales - Outside Sales Talk with Janice B. Gordon

    25/02/2026 | 48 mins.
    Janice B. Gordon is ‘The Customer Growth Expert’ author of Business Evolution: Creating Growth in a Rapidly Changing World and co-author of Heels to Deals: How Women are Dominating Business to Business Sales. Janice is an engaging speaker, facilitator, and presenter who specializes in keynotes that help deliver customer excellence that increases sales. Janice also hosts the popular Scale Your Sales Podcast

     

    In today’s episode, Janice shares tactics to grow your sales.

     

    Here are some of the topics covered in this episode:

     

    How retention can help

    Ways to build your relationship with customers

    How to deal with customer hesitation

    The impact of customer-centric language




    More From the Guest

     

    Janice B. Gordon - LinkedIn - https://www.linkedin.com/in/janice-b-gordon?originalSubdomain=uk  

    Scale Your Sales Podcast - https://scaleyoursales.co.uk/podcast/ 

    Connect with Janice - https://scaleyoursales.co.uk - Let Janice know you heard her on the Outside Sales Talk Podcast





    Start Selling More Today with

    Badger Maps - Your app for the field

     

    Get a free trial at: https://www.badgermapping.com/

     

    If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters! 

    Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.

     

    Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/
  • Outside Sales Talk

    The First Meeting Differentiator - Outside Sales Talk with Lee Salz

    19/11/2025 | 1h 1 mins.
    Lee Salz is a globally recognized Sales Differentiation® strategist and author of The First Meeting Differentiator, part of his bestselling Sales Differentiation® series. He is a sales contrarian who challenges old-school selling and helps organizations win more deals at the prices they want®. Lee is an award-winning speaker, named 2022 Speaker of the Year by the Institute for Sales Excellence and ranked #6 Top Sales Thought Leader by Global Gurus for 2025.

     

    In today’s episode, Lee Salz shares how to turn first sales meetings into powerful, client-focused conversations that set you apart




    Here are some of the topics covered in this episode:

    Why “discovery” calls should be “consultations”

    How to create a “target client profile” instead of an “ideal client profile”

    Which questions to ask to move a deal forward

    How to use emotion to drive action

    Using “Consultation Cliffhangers” to secure your next meeting




    More From the Guest

    Download 10 ways to provide meaningful value - www.MeaningfulValue.com

    Book website - www.FirstMeetingBook.com

    Lee’s website - www.SalesArchitects.com

    Lee’s on all the social platforms - Check him out on Tiktok @theleesalz





    Start Selling More Today with

    Badger Maps - The #1 Route Planner for Field Sales

     

    See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/ 

     

    If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters! 

    Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.

     

    Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/
  • Outside Sales Talk

    Increasing Training Engagement with your Sales Reps - Outside Sales Talk with Stephen Rhyne

    08/10/2025 | 1h 3 mins.
    Stephen is the CEO of ConveYour.com. For the last 10 years, he has been helping companies like LGCY Power, Vivint, CUTCO; recruit, onboard, train, and retain more reps. Stephen has 22 years of experience in direct sales - recruiting, onboarding, training and rep retention. His platform ConveYour helps with all the back office and administrative items needed to grow a D2D team.

     

    In today’s episode, we’ll be covering how to have better engagement with reps during sales trainings.

     

    Here are some of the topics covered in this episode:

     

    The importance of “why” and the “what’s in it for them”

    Lowball questions and hardball questions

    How to build “learner trust”

    Gamification in training

    Ways to include feedback in training




    More From the Guest

     

    Stephen’s Website - https://conveyour.com/ - Get your free guide by clicking “See Demo”

     

     

    Join our virtual event - The Conversation is Broken. A forum for outside sales leaders on Tuesday, October 21, 9am - 1pm PDT

    Register here: https://www.eventbrite.com/e/the-conversation-is-broken-a-forum-for-outside-sales-leaders-tickets-1597729133849?aff=oddtdtcreator 


     

    Start Selling More Today with

    Badger Maps - The #1 Route Planner for Field Sales

     

    See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/ 

     

    If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters! 

    Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.

     

    Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/
  • Outside Sales Talk

    AI, Automation, and the Future of Sales: What Works (and What Doesn’t) - Outside Sales Talk with Bill Rice

    18/06/2025 | 59 mins.
    Bill is the founder of Kaleidico and Bill Rice Strategy Group. He helps companies develop effective lead-generation strategies and optimize their sales operations. Bill’s expertise spans from the early days of pre-Google and Facebook to modern AI-driven solutions.

     

    In this episode, we’ll be discussing how you can use AI and automation in sales.

     

    Here are some of the topics covered in this episode:

    Experimenting with AI tools

    Ways to use predictive AI

    How to save time with AI tools

    Following up with AI tools

    How using AI tools will help you stand out in sales




    More From the Guest

    Keep up on AI trends - https://www.myexecutivebrief.com/  - get his newsletter

    Bill’s Website - https://billricestrategy.com/ 

    LinkedIn - https://www.linkedin.com/in/billrice/ 





    Start Selling More Today with

    Badger Maps - The #1 Route Planner for Field Sales

    See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/ 

     

     

    If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters! 

    Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.

    Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/
  • Outside Sales Talk

    Becoming a Top Sales Producer - Outside Sales Talk with Andrew Barbuto

    28/05/2025 | 49 mins.
    Andrew is a top-performing adtech sales professional with a passion for helping customers. Over the past eight years, he’s sold $250MM in services and software, becoming the top-grossing rep at two digital media companies. Andrew’s first sales book, “Top Sales Producer: How To Crush Your Sales Quota” is releasing June 2025. He’ll be sharing his proven 10-step sales method, designed to help new salespeople ramp up quickly and experienced reps close more profitable deals faster. 

     

    In this episode, Andrew shares tips to become a top salesperson.

     

    Here are some of the topics covered in this episode:

     

    The #1 rule of prospecting

    How and when to reach out

    Setting the right expectations

    Time management tips

    Talking with the best stakeholders

     

    More From the Guest

     

    Get Andrew’s Book: https://www.amazon.com/dp/B0F3QQL9KF 

    Download his free cold outreach strategy to secure meetings at: https://andrewbarbuto.com/outreach 

    Get meeting hacks and the script to secure next steps in meetings within 5 minutes at: https://andrewbarbuto.com/resources 

    Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewbarbuto/ 

    Subscribe to Andrew’s Youtube channel for weekly B2B Sales tips: https://www.youtube.com/@AndrewBarbuto 






    Start Selling More Today with

    Badger Maps - The #1 Route Planner for Field Sales

     

    See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/ 

     

     

     

    If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters! 

    Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.

     

    Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

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About Outside Sales Talk

Learn the best strategies and tactics from the top leaders in Outside Sales. Get hands-on tips you can implement today!
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