Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 ...
[EXPOSED] What You Need to Know About The Honey Scam
A digital marketing bombshell explodes as Ralph and Lauren uncover the shocking truth about the Honey browser extension. Misattributed commissions, broken partnerships, and creators unknowingly caught in the crossfire—this scandal is shaking the influencer world to its core. With Lauren’s razor-sharp analysis and Ralph’s firsthand insights, they piece together a story of deception that could rewrite the rules of affiliate marketing. You won’t believe what’s happening behind the scenes!Chapters:00:00:00 - Ralph and Lauren Have a Bombshell Revelation00:00:22 - The Scandal Exposed: What’s REALLY Happening Behind the Honey Browser Extension?00:01:38 - Honey’s Secrets: How They Pull Off This Controversial Move00:03:25 - Fallout: Creators and Affiliates Hit Hard—What’s at Stake?00:07:44 - Crossing the Line? Legal Battles and Ethical Dilemmas00:15:43 - A Marketing Reckoning: What Does This Mean for the Future of Influencers?00:20:36 - Wrapping Up the Drama: TakeawaysLINKS AND RESOURCES: Marketing Performance Indicators™ What MegaLag Gets Wrong About PayPal Honey and Affiliate Marketing Why is PayPal being sued by YouTubers for alleged 'deceitful and clandestine methods'?Exposing the Honey Influencer Scam - MegaLag YouTubeFTC Action Temporarily Halts Operation that Allegedly Used Fake News Sites to Make Deceptive Claims about Acai Berry Weight-Loss ProductsTier 11 JobsPerpetual Traffic on YouTubeTier 11 on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this...
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The Best of Perpetual Traffic 2024
Today we’re revisiting some clips from the top 6 episodes of 2024, chosen by the audience's overwhelming response. These highlights give you insights into delegation, the essence of marketing performance indicators, and groundbreaking strategies from thought leaders like Dr. Robert Cialdini. Each segment delivers strategies and principles, showcasing why these conversations resonated deeply throughout the year. Get ready for a quick yet profound dive into what made these episodes truly stand out.Chapters:00:00:00 - Looking back over 2024! Thank you For Another Year!00:05:00 - Episode 591: Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time00:13:53 - Episode 575: The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch00:18:35 - Episode 623: The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialdini00:31:26 - Episode 630: 3 Essential Marketing Performance Indicators You’re Not Using…But Should00:38:43 - Episode 613: What Are Marketing Performance Metrics™ & Why Are They Important?LINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AppSumo - 13% off with code traffic13AdCritter for Agencies
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3 Astonishing New TikTok Features You Didn’t Know About…Until Now
Ralph and Lauren are talking about the evolving world of TikTok commerce with two powerhouse guests from TikTok, Michelle Caglar and Jose Villalobos. They’re discussing the game-changing tools Smart Plus and GMV Max, breaking down how brands—whether they're TikTok Shop veterans or just getting started—can leverage automation, creative authenticity, and ROI-driven strategies to scale smarter, not harder. This episode is a must-listen for marketers looking to turn TikTok into their next big growth channel while keeping their campaigns efficient, creative, and downright profitable.Chapters00:00:00 – Where Algorithms Meet Ambition00:00:45 – Guest Stars: Michelle Caglar and Jose Villalobos00:03:25 – Behind the Hashtag: Stories That Sell00:07:30 – Affiliate Hustle: The Influencer Blueprint00:17:07 – Smart Ads, Smarter Results00:25:50 – Creative Automation: Ads That Think00:26:56 – GMV Max: ROI on Autopilot00:28:03 – Paid vs. Organic: The Traffic Tango00:29:14 – Performance, Perfected00:33:46 – Success Chronicles: Lessons from the Frontlines00:35:48 – Scaling Secrets: Bigger Budgets, Bigger Wins00:38:01 – $200 Playbook: Small Budget, Big Moves00:47:47 – Final Nuggets of WisdomLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AppSumo - 13% off with code traffic13AdCritter for Agencies
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7 Killer Digital Marketing Predictions for 2025 (And They’re NOT Just AI!) Part - 2
This is part two of two where Ralph and Lauren break down the most important digital marketing trends shaping 2025, from the evolution of search platforms and the rise of AI-driven personalization to the growing impact of AR, VR, and in-app shopping. They talk about how data privacy laws are changing the game and why zero-party data and automation will be critical for staying ahead. Ralph and Lauren use real examples and forward-looking ideas to look deeper into what’s next for marketers and how to adapt to a landscape that is quickly shifting.Chapters:00:00:00 - Opening the Gateway: A Fresh Take00:00:11 - Forecasts & Flashbacks: A Look at 2024 vs. 202500:01:18 - Cracking the SEO Code in the AI Era00:02:06 - The Shift in Search: Platforms of Tomorrow00:03:39 - Voices in the Void: Smart Devices Reshaping Search00:05:00 - Social Media’s Unexpected Role in Search Evolution00:11:16 - Privacy, Permissions & the Zero-Party Data Play00:17:44 - Personalization’s Next Frontier: Data Meets Connection00:20:31 - AR and VR: Beyond the Buzzwords00:23:36 - Shopping 3.0: Experiential Commerce Unveiled00:24:09 - Your Digital Butler: Personalized Shopping Assistants00:26:00 - Data as the New Currency in Retail00:28:20 - Wearables: Where Tech Meets Retail00:28:50 - Boundaries Redefined: Geo-Fencing’s Dual Edge00:31:57 - Swipe, Click, Buy: In-App Shopping Gets Smarter00:34:05 - Group Deals & Real-Time Shopping Frenzies00:39:25 - Wrapping Up: Peering Into the FutureLINKS AND RESOURCES:Make Smarter Decisions with Tier 11 Data Suite™Kinky Christian Comedy with Lauren Petrullo | Unfiltered, Hilarious, and Totally Unapologetic!Episode 555: 13 Explosive Must-Do Marketing Tips for 2024 with Lauren PetrulloSynthesiaHeyGen11Eleven LabsMakeCardi B - WAP feat. Megan Thee Stallion [Official Music Video]Wrapped for CreatorsHow we used Ai and Deep Fakes to create a Spanish version of Perpetual TrafficTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual...
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48:07
7 Killer Digital Marketing Predictions for 2025 (And They’re NOT Just AI!) Part - 1
In part one of this two part episode, Ralph and Lauren discuss their digital marketing predictions for 2025, looking beyond the overhyped buzz around AI to talk about the evolving landscape of productivity tools, influencer strategies, and ethical AI use. They identify trends that will reshape how marketers operate—from automation doubling productivity to the rise of AI-generated influencers. They also discuss the intersection of human creativity and machine precision, and how marketers can adapt and thrive in an AI-driven world. Tune in to explore strategies and future-facing ideas that promise to change marketing as we know it.Chapters:00:00:00 - Starting the Journey: Unexpected Opening00:00:48 - Age, Respect, and the Unseen Korean Connection00:02:07 - Laughter, Lights, and Produce: A Stand-Up Story00:05:13 - Spotify Secrets and Listener Love00:07:58 - Predictions That Will Break the Marketing Mold00:16:33 - Doubling Time: AI as Your Secret Weapon00:17:54 - Automation’s Game-Changing Twist00:19:19 - When Machines Start Thinking: AI Agents Unpacked00:23:49 - Big Impact from Small Voices: Nano Influence Decoded00:25:47 - Digital Doppelgangers: AI Influencers Take Center Stage00:29:18 - Ethics and Innovation: The AI Balancing Act00:35:30 - Wrapping Up: Bold Predictions and Big QuestionsLINKS AND RESOURCES:Make Smarter Decisions with Tier 11 Data Suite™Kinky Christian Comedy with Lauren Petrullo | Unfiltered, Hilarious, and Totally Unapologetic!Episode 555: 13 Explosive Must-Do Marketing Tips for 2024 with Lauren PetrulloSynthesiaHeyGen11Eleven LabsMakeCardi B - WAP feat. Megan Thee Stallion [Official Music Video]Wrapped for CreatorsHow we used Ai and Deep Fakes to create a Spanish version of Perpetual TrafficTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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