Pregnancy & Postnatal Entrepreneurs Collective Podcast

Ever felt like your work or business just... doesn't fit you anymore?
Maybe it did once. Maybe you built it from real passion — but somewhere along the way it started to feel heavy, off, not quite you. This week Niamh is joined by Lety Martínez, a Soul-Led Business Mentor and Akashic Records Practitioner based in Mexico, who spent over 25 years building and leading businesses (including directing 250+ franchisees) before walking away from all of it the moment it stopped feeling coherent with who she'd become.
Lety's whole philosophy is that business is inner work as much as it is strategy and systems — and that when your business isn't working, the answer usually isn't more. More marketing, more hustle, more followers, another new strategy. It's often that the foundation underneath it all needs realigning with the person you actually are now.
This is a beautiful conversation for any birthworker who followed their heart into this work, fell in love with supporting families, and then found themselves running a business they were never really taught how to build.
In this episode:
Why Lety left a 25-year career the moment it stopped feeling "coherent" — and how she navigated the transition
The "house with no walls" problem: why a new strategy can't hold if your foundation is unstable
What the Akashic Records actually are, explained simply — and how root-cause patterns quietly run our businesses
Lety's New Era Values Framework: swapping inherited values like hustle, control and competition for ease, conscious growth and collaboration
The trap of constantly chasing the next strategy instead of realigning what's already there
Why thousands of followers doesn't equal a business — and how marketing dissonance keeps us pushing in ways that don't feel authentic
The systems that free you from the hustle (and the simple daily planning ritual both Niamh and Lety swear by)
Using AI as a trained "VA" — for communication, systems and finally getting eyes on your numbers
Niamh's honest confession about pulling her own stats (relatable if you also "fall off the wagon")
About Lety:
Lety Martínez is a Soul-Led Business Mentor and Akashic Records Practitioner based in Mexico. She helps entrepreneurs whose lives have changed — through inner growth, transition, or simply becoming someone new — realign their business with the person they've actually become. Her work lives at the intersection of real business strategy and deep soul work, so clients leave with clarity on what actually needs to change, and why more hustle usually isn't the answer.
Find Lety:
Website: letymartinez.com 
Quiz: letymartinez.com/quiz
Instagram: @lety.martinez.urrea
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The school summer holidays are a pressure point that self-employed birthworkers rarely talk about openly — but if you're a doula, IBCLC, antenatal educator or postpartum worker with your own kids at home, your capacity changes for eight weeks and your business needs a plan for that.
In this episode Niamh shares her own framework for getting through summer without burning out or dropping the ball — and without trying to hustle, launch, or "maximise" anything. This is about survival with your business, health and family intact, not productivity for its own sake.
She covers:
How to figure out your "minimum viable summer" — the baseline income, client numbers and one non-negotiable marketing activity you need to keep ticking over
Why summer is the wrong time to launch, start something new, or add offers
How to map your actual working hours around childcare, camps and family support before the summer starts
Sorting childcare for client-facing work versus the deep-focus time you need to work on your business
Setting boundaries with older kids who are home during work hours (including Niamh's "office door open or closed" system)
Why batching and time-blocking matter even more when your time is short
Managing client expectations and communicating your summer availability to your community
The guilt that comes with self-employed parenting — and why running at 60% capacity over summer doesn't make you a bad business owner or a bad parent
If you want help getting your content sorted before summer hits, Niamh mentions her workshop on batching eight weeks of social media content in three hours — link in the show notes.
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Bron Watson on burnout, cancer, and why self-care has to come before the sales funnel
What happens when you do everything right in business — the funnels, the followers, the retreats, the courses — and it still costs you everything?
That's exactly what happened to Bron Watson. Nurse, educator, entrepreneur, and mother of five, Bron built a thriving online business from the ground up. But behind the success, her cup was running empty. In 2017, she was diagnosed with breast cancer. Five years later, an incurable blood cancer.
In this episode, Bron and I talk about what those diagnoses forced her to face — and what she wishes she'd known before building a business that nearly broke her.
We cover:
Why high-achieving caregivers are especially vulnerable to burnout
The moment Bron realised her business had become a sabre-tooth tiger she couldn't get off
What self-care actually means (hint: it's not serums and massages)
Why filling your cup isn't selfish — it's the foundation of sustainable work
How birth workers and perinatal professionals can protect themselves before adversity forces them to stop
This one is for every birth worker, doula, lactation consultant, and perinatal professional who gives everything to their clients and has nothing left for themselves.
About Bron Watson
Bron Watson is a nurse, educator, entrepreneur, and founder of The Serenity Project — a space where science meets soul for people living through cancer and navigating uncertainty.
Connect with Bron:
Website | Instagram | Facebook | LinkedIn
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Self-employment isn't natural.
That's the thread running through this week's episode — and once you see it, you can't unsee it.
In this honest, story-led conversation, Niamh shares the part of her own story she doesn't usually tell on the podcast. The unplanned pregnancy in her early 30s. The friendship group that fell away. The antenatal class her now-husband signed her up for because he could see how lonely she was. The breastfeeding group that gave her her closest friends 13 years on. And the baby link group she set up when nobody else in the room would put their hand up.
From there, the episode traces how the same lesson — sometimes you join a community, sometimes you create one, but you don't get to skip community altogether — shaped her entire business as an antenatal educator, lactation consultant and mentor for birth and postpartum professionals.
Niamh talks honestly about:
The community she had as a new birthworker — and the missing piece that nobody had figured out yet
Why she joined a generic, expensive women-in-business membership when she couldn't afford to (and what 30% of it taught her)
How history shows us self-employment is a relatively new and structurally lonely way of working
Why birthworkers are more isolated in their work than at any point in human history — even with all the communication tools we have
Why so many people walk away from birthwork within a year of training (and what keeps the ones who stay)
The role of "someone a little further along" — at the breastfeeding group, in business, in life
This is the most personal episode of the podcast so far. And the one that explains, more clearly than anything else has, why the work Niamh does the way she does it.
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Marketing for doulas, lactation consultants and antenatal educators needs to different. 
Most marketing advice was written for people selling software, shoes, or supplements, not for the care that you provide. And if you've ever read a marketing tip and thought I literally cannot do that, this episode is for you.
In this episode I'm breaking down five reasons why marketing in birthwork is genuinely different and why the tactics that work elsewhere can feel completely wrong in our industry. That friction you're feeling isn't a sign you're doing it wrong.
In this episode:
Why your professional ethics rule out tactics most marketers use without a second thought
The level of connection clients need before they'll ever consider booking you
Why your window to reach potential clients is shorter than almost any other industry
The buying competition you're up against before families have even heard of you
The cultural reason spending money on women's support feels hard for your clients and for you
If you've ever felt like you're playing the marketing game with one hand tied behind your back, this one will make a lot of sense.
If this episode resonated, please leave a review wherever you listen — it helps other birthworkers find the podcast.
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