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Pregnancy & Postnatal Entrepreneurs Collective Podcast

Niamh Cassidy, IBCLC
Pregnancy & Postnatal Entrepreneurs Collective Podcast
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  • Behind the Biz: Your Questions Answered on Policies, Dream Clients & Paying Yourself
    Send us a textAre you second-guessing the ‘business bits’ of your birthwork practice? In this behind-the-scenes episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m giving you a taster of the kind of real-world, no-fluff support we offer inside Your Birth Biz – The Membership.I’m answering three brilliant and very relatable questions from our members:🔐 What policies and procedures does a birthworker really need? From GDPR to client agreements, I break down the essentials — including what helps protect your business and your clients.🎯 How do I get clearer on my dream client without using manipulative 'pain point' marketing? We’re talking values-based messaging, connecting with the right people (not everyone), and ditching fear-based tactics for good.💸 How should I actually pay myself from my birth biz income? Let’s chat about money mindset, practical payment strategies, and why paying yourself something — even if it’s small — matters.Whether you’re just starting out or looking to tighten things up behind the scenes, this episode will help you feel more confident and capable as a self-employed birthworker.🎧 Tune in to learn:Why having clear policies isn’t just about ticking boxesHow to identify your ideal client without feeling gross about marketingThe mindset shift that helps you actually take a wage from your work👉 Plus, if you're listening before 19th June, you’ll be the first to hear about the doors opening to Your Birth Biz – The Membership. Come join us if you want grounded, ongoing support to grow a thriving, ethical birth business — with a lovely crew of likeminded birth pros by your side.Feeling stuck in your birth biz? You don’t need another course — you need support. Join Your Birth Biz – The Membership for bite-sized trainings, monthly coaching, and a community of fellow birthworkers. Just €29/month. Doors close 19 June! Sign up at yourbirthbiz.com/themembership The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here
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  • The Gut-Health Reset for Burnt-Out Birthworkers
    Send us a textAre you constantly giving to others but struggling to prioritise your own wellbeing? In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by wellness coach and founder of Live Life Well, Jo Bibby, for a powerful chat on how gut health can impact your mood, energy, hormones—and your business success.Jo shares her personal journey from postnatal exhaustion and overwhelm to feeling energised and grounded, all through small but mighty changes to her nutrition and lifestyle. If you’ve been ignoring your own health while running your business or supporting new parents, this conversation is your permission slip to reset, refocus and feel good again.Whether you're a doula, lactation consultant, antenatal educator, or any kind of birth or postpartum worker, you’ll come away with practical tips to nourish your body, support your gut, and sustain your energy—without fancy fads or unrealistic routines.We cover:What gut health really means—and why it affects your mood, hormones and energyEasy ways to eat for a healthier gut (yes, even when you’re on call or working 12-hour days!)The link between rest, the nervous system and digestionWhy movement matters—but not in the way diet culture told usProbiotic foods and simple strategies for when your gut needs a resetHow connection, community and mindset influence your overall wellbeingIf you’ve ever thought, “I know what I should do, I just can’t seem to do it”—this one’s for you. Expect compassionate, relatable advice that meets you where you’re at.🎧 Tune in, take what resonates, and start putting yourself back on the priority list. You deserve to feel good—full stop.🔗 Links & Resources Mentioned:Follow Jo on Instagram: @jo_live_life_wellVisit Jo’s website: www.livelifewellness.co.ukFind out more about Jo’s 1:1 coaching, 30-day gut reset, and retreats💬 If you enjoyed this episode, please leave a review or message me on Instagram @preg_and_postnatal_collective. I love hearing what’s resonated for you.Feeling stuck in your birth biz? You don’t need another course — you need support. Join Your Birth Biz – The Membership for bite-sized trainings, monthly coaching, and a community of fellow birthworkers. Just €29/month. Doors close 19 June! Sign up at yourbirthbiz.com/themembership The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here
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  • Spilling the Tea - The Personal Story Behind My Work in Birth and Business Support
    Send us a textIn this week’s episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m pulling back the curtain and sharing something a little more personal than usual—my own story.From an unexpected pregnancy in 2012 to becoming a fully booked lactation consultant, childbirth educator, and a business mentor for birthworkers, I’m walking you through the journey that brought me here. You’ll hear how my experience as a new mum led me to the Cuidiú community, the role that peer support played in my parenting and professional life, and how that foundation inspired the work I do today—supporting doulas, IBCLCs, antenatal teachers and other perinatal professionals to build ethical, thriving businesses.I also talk about:Why I found the early months of parenting so tough—and what helpedHow breastfeeding support groups changed my lifeThe unexpected way my closest friendships beganThe importance of community when you're building a business from scratchWhy doing business in an ethical way is the foundation of everythingA brand new low-cost membership I’ve quietly launched for birthworkers who want business support without the big investmentThis episode is for you if:You’re a new or aspiring birthworker looking for inspirationYou’ve ever struggled with isolation in early motherhoodYou want to hear a real, behind-the-scenes story of business growth in the birth worldYou believe in community-led care and the idea that it takes a village—not just to raise a child, but to support a parent✨ Interested in the new low-cost business membership I mentioned? It’s currently invite only and open just to podcast listeners this week (ending 18 May 2025). DM me on Instagram @preg_and_postnatal_collective to learn more or grab one of the few remaining founding member spots.Feeling stuck in your birth biz? You don’t need another course — you need support. Join Your Birth Biz – The Membership for bite-sized trainings, monthly coaching, and a community of fellow birthworkers. Just €29/month. Doors close 19 June! Sign up at yourbirthbiz.com/themembership The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here
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  • How to Build Strength Without Burnout: Mindset, Movement & Motivation for Busy Birthworkers
    Send us a textIn this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I sit down with women's wellness coach and nutritionist Louise O’Brien, founder of Badass Coaching, to talk about how birthworkers and busy women can build strength, boost energy, and care for their bodies—without burning out.With over 17 years’ experience in coaching women, Louise shares her personal journey from competitive boxing to running a female-only gym, and now coaching women worldwide through her online platform. Her approach blends fitness, mindset, and real-life strategies to help women prioritise their wellbeing—even when life is full on.Together, we explore:The real reasons birthworkers struggle to prioritise their healthWhy strength and mobility are essential for longevity, especially for women over 30How mindset is the missing piece in most health and fitness plansSustainable health strategies for mums, doulas, and perinatal professionalsThe truth about six-week challenges, restrictive diets, and burnout cultureSmall daily wins and the “big rocks” planning method that keeps you saneWhether you’re a doula on call, a lactation consultant juggling clients, or a tired mama trying to show up for both your business and yourself—this episode will help you rethink self-care, motivation, and what it means to be strong in body and mind.🔗 Connect with Louise O’Brien Instagram: @louise_badasscoaching Email: [email protected]👋 Join the conversation on Instagram: @preg_and_postnatal_collectiveFeeling stuck in your birth biz? You don’t need another course — you need support. Join Your Birth Biz – The Membership for bite-sized trainings, monthly coaching, and a community of fellow birthworkers. Just €29/month. Doors close 19 June! Sign up at yourbirthbiz.com/themembership The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here
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  • Ask Me Anything!
    Send us a textIn this episode of the Pregnancy and Postnatal Entrepreneurs Collective podcast, host Niamh Cassidy addresses various questions from listeners, focusing on common challenges faced by those in the pregnancy and postnatal industry. Topics include overcoming feelings of inadequacy as a new teacher, the importance of networking to attract clients, preparing for independent practice, finding inspiration during burnout, and exciting developments in Niamh's own business. The episode emphasizes the value of community, mindset, and continuous learning in building a successful career in this field.TakeawaysEmbrace feelings of inadequacy; they are normal.Building local relationships is crucial for attracting clients.Networking can lead to referrals and business growth.Start learning business skills while in college.Focus on your mindset as a future business owner.You don't need to be the best to mentor others.Taking breaks can help combat burnout and inspire creativity.Use tools to find out what your audience is asking.Exciting changes are coming to Niamh's business.Engagement with the audience is key for future episodes.Chapters00:00 Introduction to the Ask Me Anything Format03:10 Overcoming Imposter Syndrome in Teaching05:59 Building Client Relationships as a New Doula09:15 Networking and Business Skills for Future Midwives11:56 Mentorship and Course Creation for Experienced Practitioners15:16 Finding Inspiration and Combating Burnout16:42 Personal Reflections and Future PlansIf you would like to have your questions answered on a future episode click here!Feeling stuck in your birth biz? You don’t need another course — you need support. Join Your Birth Biz – The Membership for bite-sized trainings, monthly coaching, and a community of fellow birthworkers. Just €29/month. Doors close 19 June! Sign up at yourbirthbiz.com/themembership The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here
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About Pregnancy & Postnatal Entrepreneurs Collective Podcast

Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.
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