PodcastsBusinessPregnancy & Postnatal Entrepreneurs Collective Podcast

Pregnancy & Postnatal Entrepreneurs Collective Podcast

Niamh Cassidy, IBCLC
Pregnancy & Postnatal Entrepreneurs Collective Podcast
Latest episode

68 episodes

  • Pregnancy & Postnatal Entrepreneurs Collective Podcast

    Ep 69: Visualisation for Birthworkers: From Birth Prep to Business Growth

    14/1/2026 | 21 mins.

    As birthworkers, visualisation is something we trust deeply. We use it every day with clients to prepare for birth, reduce fear, build confidence, and support emotional and physical readiness.But when it comes to our own businesses, many of us stop using this powerful tool altogether.In this episode, I explore how visualisation can support you as a birth worker not just in birth preparation, but in business growth, confidence, decision-making and sustainability. We look at why so many of us under-utilise visualisation in business, how it’s used in sports psychology, and how belief often needs to come before evidence.The episode finishes with a guided future visualisation designed specifically for birthworkers, helping you connect with your future self and the business you’re building.In this episode, we explore:Why visualisation already works in birth workHow birthworkers use visualisation to support confidence, reduce fear and build trust in the bodyWhy “the mind rehearses and the body follows” is something we already believe inThe parallels between birth preparation and business growthWhy birthworkers often abandon visualisation in businessThe pull towards logic, strategy and constant actionWaiting for proof before believing in ourselvesConfidence being tied to bookings, income or external validationVisualisation is a core, evidence-based tool in sports psychology – not something considered “woo” or vague.We discuss:Mental rehearsal and neural pathwaysWhy athletes visualise the process, not just the winHow the brain responds to imagined experience as if it were realWhy this matters for birthworkers in businessVisualising staying grounded when things don’t go to planPreparing your nervous system for visibility, pricing, launches and quieter periodsMoving from hoping things will work out to trusting that they willVisualisation as identity work, not wishful thinkingGuided visualisation for birthworkersThe final part of this episode is a guided future visualisation created specifically for birthworkers building their businesses.You’ll be invited to:Gently move one year into the futureConnect with the version of you whose business feels aligned, sustainable and abundantNotice what matters most to you – values, impact, ease and fulfilmentThis is a practice you can return to again and again:before launching a new serviceduring periods of uncertaintywhen confidence dipsor whenever you need clarity and groundingJust like birth preparation, repetition matters.Key takeawaysVisualisation is not about pretending or bypassing realityIt’s about training your nervous system and decision-making for where you’re goingBirthworkers already know how powerful this tool is – this episode invites you to use it for yourselfIf you enjoyed this episode, I’d love to hear what came up for you during the visualisation.You can always pop 🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business. ✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work. Connect with Me Instagram Facebook Linked In

  • Pregnancy & Postnatal Entrepreneurs Collective Podcast

    Ep 68: What 2025 Taught Me About Connection, Business & Being Human

    07/1/2026 | 28 mins.

    As we step into a new year, there’s often pressure to move straight into goal-setting, planning and “big energy” — without taking time to pause and reflect on what the year actually held.In this solo episode, I’m sharing an honest reflection on my 2025: the moments that nourished me, one major low point that changed the pace of everything, the lessons I didn’t expect to learn, and the intentions I’m carrying forward into 2026.This isn’t a strategy episode or a highlight reel. It’s a conversation about connection, ethical business, nervous system regulation, and what happens when we do too much doing and not enough being — something I know many birth and postpartum professionals will resonate with.If you’re feeling tired, reflective, or unsure how you want to move into the new year, this episode offers space to slow down and take stock.In This Episode, I Talk About:Why reflection matters more than rushing into goalsWhat genuinely nourished me in 2025 — travel, creativity, community and strengthLaunching the Your Birth Biz membership and building meaningful visibilityNavigating a major personal crisis when my husband was seriously injuredWhat happens when business growth doesn’t match effortHustle, nervous system dysregulation, and feeling disconnected from your workMy honest reflections on over-relying on AI instead of my own thinkingWhy output doesn’t equal service — and visibility doesn’t equal connectionReconnecting with my body, mind and intuitionMy 2026 intention: connection is keyCreating content as service, not obligationWhy the podcast is becoming my primary way of supporting birth workers 🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business. ✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work. Connect with Me Instagram Facebook Linked In

  • Pregnancy & Postnatal Entrepreneurs Collective Podcast

    Ep. 67 The Birth of a Business: How to turn a Personal Need into a Product

    10/12/2025 | 33 mins.

    In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by the brilliant Brónagh Davidson, founder of My Pregnancy Journals — a beautiful Irish brand born from one mam’s real-life experience, frustration and deep desire to create something meaningful for her own children.Brónagh shares openly about the surprising path that led her here: – her background in psychology, coaching, fitness and even cybersecurity – the fertility scare that changed everything – the shift from service-based work to launching her very first product – building a business between nap times – and how a simple personal need became a product hundreds of parents now treasureWe dive into the realities of creating a physical product — the costs, the risks, the samples, the trial and error — and the mindset that kept her going when most people would have backed away. If you’ve ever wondered whether you could sell a product alongside your services, or you’re curious about how “ordinary moments” can spark extraordinary businesses, this is a gorgeous episode to soak up.In this episode, we cover:The moment a fertility appointment shifted the direction of Brónagh’s life and future businessHow journaling during pregnancy helped her connect deeply with her babies before they were even bornThe behind-the-scenes of creating a physical product from scratch (what no one tells you!)Navigating fear, finances and the early investment that product-based businesses requireWhy community and collaboration matter more than ever when launching something newThe mindset shifts that supported her through uncertainty, change and early motherhoodPractical advice for birthworkers or service providers who are thinking about developing a productThe power of trusting your own story — and letting that guide your business decisionsWho this episode is forBirthworkers, mums in business, creative entrepreneurs, and anyone curious about how real-life experiences can spark beautiful, sustainable businesses. If you’ve ever felt the pull toward creating something that’s missing in the world, this conversation will light a gentle fire under you.Connect with BrónaghWebsite: mypregnancyjournals.com Instagram: @mypregnancyjournalsListen NowTune in for an honest, heart-led conversation about motherhood, mindset and making something meaningful and leave feeling inspired to follow that little nudge of your own. 🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business. ✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work. Connect with Me Instagram Facebook Linked In

  • Pregnancy & Postnatal Entrepreneurs Collective Podcast

    Ep. 66 Planning Your Birthwork Business for the Year Ahead

    19/11/2025 | 15 mins.

    In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, we’re diving into something every birthworker needs — a simple, supportive way to plan your year without burning out.Most traditional business planning frameworks just don’t land for us in birthwork. Our schedules are unpredictable, our lives are full, and the work is deeply seasonal. This episode walks you through a more realistic, more humane way to map out your year so you feel grounded, focused and ready — not frazzled before January even arrives.Whether you're a doula, lactation consultant, antenatal teacher or any other birth and postpartum professional, you'll take away a framework you can actually use.What We Cover in This Episode✨ Why planning ahead matters for birthworkersHow getting organised before January helps you feel grounded, motivated and ready to start the year strong.✨ The real planning challenges in birthworkWe look at seasonality, on-call unpredictability, childcare, and why standard business calendars rarely work for doulas, LCs and antenatal educators.✨ A simple reflection processThe key questions to review what worked this year, what didn’t, and what you want more (or less) of next year.✨ Choosing meaningful prioritiesInstead of creating dozens of goals, we narrow it down to 2–3 priorities that actually move your birthwork business forward.✨ Understanding your capacityHow to map out the year based on your real availability — emotional, energetic and logistical — so you’re not setting yourself up for overwhelm.✨ The Four-Month Planning FrameworkWhy quarterly planning fails for most birthworkers and how a gentler four-month structure keeps you consistent and flexible.✨ Planning with flexibilityYour plan is a guide, not a rulebook. You’ll learn how to stay aligned while life, clients or seasons shift.If You Want to Take This Further…This episode shares the high-level framework. But if you want the practical, sit-down-and-get-it-done version of this planning process — with guidance, accountability and a workbook — this is the next live training inside Your Birth Biz The Membership.Members will:Map out their full yearCreate a detailed plan for the first four monthsGet support, feedback and accountabilityLeave with a personalised, sustainable planIf you’re listening before the live session in early December, you can join us in real time. If you’re listening afterwards, the full workshop lives in the Training Library for you.Full details on joining the membership are here. 🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business. ✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work. Connect with Me Instagram Facebook Linked In

  • Pregnancy & Postnatal Entrepreneurs Collective Podcast

    Ep. 65 From College Dropout to 75 Employees: The Courage to Build Something Bigger

    05/11/2025 | 35 mins.

    In this episode, I’m joined by Carson J. Wagner, founder of Lifetime of Love Nannies, a US-based childcare agency offering inclusive, personalised, 24/7 in-home care. Carson started her business at just 19, left college, ignored every voice telling her she was crazy… and went on to build a company with over 75 employees across three locations (and more on the way).Her story is powerful for anyone working in the birth, postpartum, and family support industries — especially if you’ve ever wondered:Am I ready to grow?Who am I to hire help?How do I charge properly for the care work I do?What would it look like to expand while staying ethical and values-led?We talk about:✨ The bravery it takes to start before you feel ready ✨ Building a business model based on actual community need ✨ Why she chose to hire nannies as employees, not contractors ✨ The link between care work being undervalued and feminism ✨ How to charge your worth when your work feels “heart-led” ✨ The importance of company culture when building a team ✨ How she scaled to multiple locations without burning out ✨ Why community, mentorship + support matter at every stageThis conversation is especially relevant for doulas, lactation consultants, childbirth educators, postpartum doulas, nanny agency owners, newborn care specialists, and anyone offering hands-on care.If you're currently working solo but feel the nudge that something bigger is possible — this one will speak to you.Connect with CarsonWebsite: https://lifetimeoflovenannies.com/ LinkedIn: https://www.linkedin.com/in/carson-wagner-17a96b197/ 🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business. ✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work. Connect with Me Instagram Facebook Linked In

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About Pregnancy & Postnatal Entrepreneurs Collective Podcast

Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.
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