From Solo Doula to Agency Founder: Building a Birthwork Business
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by the brilliant Kristin Revere, founder of Gold Coast Doulas, co-author of Supported: Your Guide to Birth and Baby, and seasoned doula business owner based in Michigan.We dive into the real story of how Kristin went from working in political fundraising to running a thriving doula agency offering birth and postpartum care, sleep consulting, and education. She shares candidly about her transition from solo practice to co-founding an agency, how she navigated imposter syndrome in early collective work, and what it took to stand out in her local market.Whether you're just starting out or growing a team, this episode is packed with practical wisdom and behind-the-scenes insights on:Why Kristin left the collective model and started her own doula practiceHow to know when it’s time to expand and build a teamThe power of niching and branding (even if you’re not the “typical doula”)The systems and mindset shifts needed to run a successful agencyTips on hiring help before burnout kicks inWriting and publishing a book as a birth professionalHow quarterly planning and vision-setting has shaped her business growthThis conversation is a must-listen if you’re a birthworker who feels like you don’t quite “fit in” or you're wondering if scaling up is possible in this field.🎧 Listen in to hear:Kristin’s journey from “not your typical doula” to building an award winning doula agencyWhy she wishes she’d launched before things were perfectHer top advice for outsourcing, marketing, and running a business sustainablyThe role of mindset and community in staying resilient as a business owner📚 Mentioned in the episode:Supported: Your Guide to Birth and Baby – by Kristin Revere & Alyssa VeneklaseTraction by Gino Wickman (EOS business model)Connect with Kristin:Gold Coast Doulas Ask the Doulas podcastSupported: Your Guide to Birth and Baby bookBecoming A Mother Online Course✨ If you loved this episode, screenshot and tag us @preg_and_postnatal_collective and @goldcoastdoulas to share your biggest takeaway.The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here
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33:29
Three Simple Ways to Get More Clients as a New Birth Worker
Are you a new doula, lactation consultant, antenatal educator, or birth worker feeling stuck when it comes to getting clients? Or maybe you’ve been in business for a while but bookings have slowed right down — and you're wondering what you're doing wrong.In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, Niamh Cassidy — IBCLC, antenatal educator, and business coach for birth workers — shares the three most important actions you can take today to start building momentum and growing your client base. These are practical, low-barrier strategies that don’t require a big budget, a slick website or thousands of followers.You'll learn:Why networking (without the ick!) is your secret superpowerHow to use your existing connections to spark referralsSimple tips to help you show up consistently on social media without getting stuck in perfectionismWhat kind of content actually helps build trust and attracts your ideal clientsThe real reason most birth workers get stuck — and how to avoid that trapWhether you’re brand new or trying to revive a quiet season in your business, this episode is full of gentle but effective encouragement to help you get visible and stay in motion.The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here
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14:31
From Passion to Profit: How to Make Your Birthwork Business Financially Sustainable
Are you struggling to turn your passion into a profitable business? You’re not alone! In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I sit down with Rachel Smith, founder of the Get More Clients Academy and a transformational business coach helping female entrepreneurs scale to consistent £5K months.Rachel shares her journey from traditional employment to building a flexible, fulfilling business after becoming a parent. We dive into the mindset shifts, strategies, and practical steps birthworkers need to move from inconsistent income to a sustainable, thriving business.🔹 The common mistakes that keep birthworkers stuck at 1-2K months 🔹 Why passion alone isn’t enough—and what to do about it 🔹 The key business foundations that create consistent income 🔹 How to balance meaningful work with financial sustainabilityIf you’ve ever wondered, “Why aren’t more people booking my services?” or “How do I make my business work for me?”—this episode is a must-listen!📢 DM us on Instagram (@preg_and_postnatal_collective) and let us know your biggest takeaway!Want Rachels 5K Roadmap? Get is for free here The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here
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39:46
Managing Time Blindness as a Birthworker
Do you ever feel like time just slips away? Do tasks take far longer than you expected, leaving you overwhelmed and behind schedule? You’re not alone! In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I dive into the struggle of time blindness—a common challenge for birthworkers, business owners, and anyone juggling multiple responsibilities.I share my personal experiences with underestimating time, including a major wake-up call when I took back full control of editing this podcast. I’ll walk you through the eye-opening strategies I’ve developed to manage time more effectively, plan my week with more accuracy, and stop feeling constantly behind.If you struggle with time management, this episode is packed with practical tips to help you structure your workdays, avoid overload, and feel more in control of your schedule.What You’ll Learn in This Episode:✔️ What time blindness is and how it affects your productivity✔️ Why birthworkers (especially those with ADHD or in perimenopause) may struggle with it✔️ My personal experience with underestimating time and the impact it had on my work✔️ Key strategies to improve time management, including:Tracking your tasks in real timeWeekly and daily planning with buffer timeThe ‘three tasks per day’ rule to avoid overloadBreaking tasks into clear, manageable stepsA simple action plan to help you take control of your time todayResources & Next Steps:🔹 Get on the waitlist for The NEST programme if you want to improve your productivity and run your business more efficiently: HERE🔹 Connect with me on Instagram: @preg_and_postnatal_collective – DM me or tag me in your stories if you're implementing these strategies!🔹 Subscribe to the podcast so you never miss an episode. If you found this helpful, I’d love for you to leave a review—it helps others find the show too!Next Episode Preview:We have an exciting guest episode coming up that I know you’re going to love! Stay tuned and make sure you’re subscribed so you don’t miss it.The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here
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9:50
Breaking Through Self-Doubt & Limiting Beliefs in Business
If you’ve ever felt stuck in your birthwork business—struggling with time, self-belief, or money mindset blocks—this episode is for you! I'm joined by self-belief business coach Vicky Shilling, author of Just Start Now, to dive deep into the mindset shifts that truly move the needle in your business.We’re covering: ✅ Why strategy alone isn’t enough—your mindset needs to come first ✅ The hidden protective beliefs keeping you from success (and how to reframe them) ✅ How to overcome the two biggest mindset blocks: time and money ✅ Practical ways to shift self-doubt and finally take bold action in your business🚀 If you’ve been holding yourself back, this episode is your permission slip to step up and grow.🔗 Links & Resources: 📖 Just Start Now by Vicky Shilling 🎧 Freebie: Paralysis to Progress - Identify & shift limiting beliefs 🌐 Find Vicky at vickyshilling.com 🔥 Loved this episode? Tag me @preg_and_postnatal_collective on Instagram and share your biggest takeaway!The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here
About Pregnancy & Postnatal Entrepreneurs Collective Podcast
Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.
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