From College Dropout to 75 Employees: The Courage to Build Something Bigger
In this episode, I’m joined by Carson J. Wagner, founder of Lifetime of Love Nannies, a US-based childcare agency offering inclusive, personalised, 24/7 in-home care. Carson started her business at just 19, left college, ignored every voice telling her she was crazy… and went on to build a company with over 75 employees across three locations (and more on the way).Her story is powerful for anyone working in the birth, postpartum, and family support industries — especially if you’ve ever wondered:Am I ready to grow?Who am I to hire help?How do I charge properly for the care work I do?What would it look like to expand while staying ethical and values-led?We talk about:✨ The bravery it takes to start before you feel ready ✨ Building a business model based on actual community need ✨ Why she chose to hire nannies as employees, not contractors ✨ The link between care work being undervalued and feminism ✨ How to charge your worth when your work feels “heart-led” ✨ The importance of company culture when building a team ✨ How she scaled to multiple locations without burning out ✨ Why community, mentorship + support matter at every stageThis conversation is especially relevant for doulas, lactation consultants, childbirth educators, postpartum doulas, nanny agency owners, newborn care specialists, and anyone offering hands-on care.If you're currently working solo but feel the nudge that something bigger is possible — this one will speak to you.Connect with CarsonWebsite: https://lifetimeoflovenannies.com/ LinkedIn: https://www.linkedin.com/in/carson-wagner-17a96b197/ 🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business. ✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work. Ready to go all in in your birth work business? Or excited to find out if now is the right time? Book a connection call and lets chat! Book Here Follow me Instagram Facebook Linked In Join our free Facebook Group
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36:15
The Parenting Copywriter on Telling Your Story & Selling Without the Ick
Do you ever sit staring at your website or Instagram post wondering how to actually put into words what you do? Or maybe you’ve been told to “share your story” but aren’t sure how to do that without feeling boastful?In this week’s episode of the Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by Sarah Davis — The Parenting Copywriter. Sarah is the author of Baby Daze and a former teacher turned copywriter who now helps small business owners whose clients are parents.Together we chat about:What copywriting really is (and why it’s not just for big brands).The most common mistakes birthworkers make when writing copy for parents.Why your story matters — and how to share it without feeling like you’re bragging.How to keep your website and social media clear, concise and parent-friendly.Practical tips for writing promotional posts and class descriptions that actually connect.The power of passion and personality in your copy (and why that builds trust).Whether you’re a doula, IBCLC, antenatal educator or baby massage teacher, this episode will give you practical advice to help your words feel natural, authentic, and clear — so parents know exactly how you can support them.🔗 Connect with Sarah Davis:Website: theparentingcopywriter.co.ukFacebook group: Parenting Business ConnectionsInstagram: @sarahdavis_writerLinkedIn: The Parenting Copywriter 🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business. ✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work. Ready to go all in in your birth work business? Or excited to find out if now is the right time? Book a connection call and lets chat! Book Here Follow me Instagram Facebook Linked In Join our free Facebook Group
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39:13
Why Your Summer Slowdown Doesn’t Mean You’ve Failed (and How to Reset for September)
If your summer felt slow, you’re not alone. Many birthworkers experience a summer slump — enquiries dip, classes don’t fill, clients go quiet, and social media engagement drops. It can feel like you’ve lost momentum or even failed… but the truth is, this is simply the rhythm of birthwork.In this episode, I’m catching you up with a quick life update, before diving into: ✨ Why the summer slump is normal (and not a sign your business is broken) ✨ How to create stability by paying yourself consistently, even when income dips ✨ Why September has that “mini new year” energy — and how to harness it without burning out ✨ The one-thing rule for rebuilding momentum gently and sustainably ✨ My brand-new 4-Month Planning Framework — designed to help you set goals, reflect, and take action in a way that actually works for birthworkersThis is your invitation to reset, refocus, and set yourself up for the rest of the year — without the overwhelm.💡 I’d love to hear from you: after listening, DM me on Instagram @preg_and_postnatal_collective and tell me your one focus for the next 4 months.Resources & Links Mentioned in This Episode:Join the waitlist for The NEST Programme (my 6-month small group coaching for birthworkers) Follow me on Instagram for more free resources → @preg_and_postnatal_collective 🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business. ✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work. Follow me Instagram Facebook Linked In Join our free Facebook Group
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22:19
Working With Your Cycle: Boost Productivity & Balance in Your Business
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by Tayba Azim, counsellor, psychotherapist, and Mizan therapist. Together, we explore how understanding your menstrual cycle and its inner seasons can help you thrive as a woman in business.We dive into: 🌸 What Mizan therapy is and how it supports reproductive, digestive, and emotional health 🌸 The inner seasons of the menstrual cycle (winter, spring, summer, autumn) and what they mean for energy, mood, and productivity 🌸 Practical tips for cycle charting — apps vs paper tracking 🌸 How to sync business tasks, self-care, and even exercise with your cycle phases 🌸 Why period pain is common but not normal, and how traditional practices can help 🌸 How women without a bleed (due to birth control, menopause, or hysterectomy) can still benefit from cycle charting with the lunar cycleI learned a lot from this conversation about reclaiming your body’s wisdom, challenging societal stigmas, and finding balance in both work and life.🔗 Connect with Tayba: Website: https://nurturingheartandwomb.com Instagram: https://instagram.com/nurturingheartandwomb✨ If you enjoyed this episode, don’t forget to like, comment, and subscribe to support the podcast. Share it with a birthworker or business-owning friend who needs to hear this! 🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business. ✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work. Ready to go all in in your birth work business? Or excited to find out if now is the right time? Book a connection call and lets chat! Book Here Follow me Instagram Facebook Linked In Join our free Facebook Group
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33:48
Making the Shift: Navigating Career Change into Birthwork
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I sit down with the brilliant Anke Roth — a postpartum doula and parenting coach, to hear her amazing and inspiring story of leaving a high-flying corporate job to follow her heart into birthwork.Anke spent over 25 years working in the tech industry, managing global teams and climbing the career ladder — all while raising three children. When she was made redundant in 2023, she was gifted a rare opportunity: the pause she didn’t know she needed. What followed was a bold career pivot into the world of doula work and parenting support.We talk about:How a career in tech shaped her skills as a doula and coachThe emotional (and financial) realities of leaving a “stable” job to follow your purposeHow to know if it’s the right time to make a changeThe mindset blocks that come with career transition — and how to move through themWhy asking for help is one of the most important things we can do as business owners and parentsWhether you’re at the start of your own birthwork business journey, considering a major shift, or just need a reminder that you’re not alone — this one is for you.Follow Anke @ankerothdoula 🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business. ✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work. Ready to go all in in your birth work business? Or excited to find out if now is the right time? Book a connection call and lets chat! Book Here Follow me Instagram Facebook Linked In Join our free Facebook Group
About Pregnancy & Postnatal Entrepreneurs Collective Podcast
Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.
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