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Adviser 3.0: The Podcast

Abraham Okusanya
Adviser 3.0: The Podcast
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  • Ep. 107 - From Paraplanner to Owner: An MBO Success Story with Lisa Johnstone
    In this episode, host Kate Phillips chats with Lisa Johnstone of VWM Wealth about her inspiring journey from paraplanner to Managing Director through a management buyout. Discover how Lisa navigated the challenges of business ownership, succession planning, and the impact of COVID. A must-listen for financial advisers, paraplanners, and anyone interested in the future of financial planning.
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    41:39
  • Ep.106 - Elevating Women’s Wealth with Sarah Roughsedge of Eva Wealth
    In this episode, Sarah Roughsedge, Chartered Financial Planner and founder of Eva Wealth, shares her journey from neuroscience to finance, and why she’s on a mission to change how women experience financial advice. She opens up about building Clarus Wealth with her husband, launching Eva to meet women’s unique financial needs, and challenging traditional models of financial planning.We dive into the gender wealth gap, the importance of financial education and community, and how Eva Wealth is reshaping the conversation around money—one woman at a time.
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    45:34
  • Ep. 105 - Mastering Marketing as a Financial Adviser with Phil Bray
    On this episode of Adviser 3.0, Abraham Okusanya sits down with Phil Bray, founder of The Yardstick Agency — the go-to marketing expert for financial planners. Together, they dive into what really works when it comes to marketing your advice firm in 2025 and beyond.
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    51:25
  • Ep.104 - Game Plan for Wealth: Emmelia Powell on Social Debt & Athlete Advisory Challenges
    In this episode, Emmelia Powell opens up about her journey into financial planning, offering a candid look at the highs and lows of building a career while raising a family. She delves into the unique financial pressures faced by professional athletes, shining a light on the concept of "social debt"—the often invisible burden of success, especially for those who rise quickly in their careers.Emmelia also shares her insights on client engagement, the importance of resilience, and the realities women face in the financial advisory industry. From breaking into a competitive field to redefining her own path, she reflects on the lessons she's learned and the power of staying curious in the face of uncertainty.
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    49:29
  • Ep.103 - Financial Planning For Elite Athletes with Patrick Foley
    What does financial planning look like when your entire career might be over by 30? In this episode of Adviser 3.0, Abraham Okusanya sits down with Patrick Foley—founder of Sonar Financial Services and specialist adviser to elite footballers—for a rare behind-the-scenes look into the world of money, mindset, and management in professional sport.From million-pound mortgages and early retirements to family dynamics and locker room whispers, Patrick reveals why working with athletes requires more than spreadsheets—it demands trust, empathy, and a deep understanding of life in the spotlight.Whether you're a planner, a football fan, or just fascinated by how high performers manage their wealth, this is an episode you won’t want to miss.#adviser3point0 #podcast #football #eliteathletes #financialadvice
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About Adviser 3.0: The Podcast

The Adviser 3.0 Podcast is hosted by Abraham Okusanya. Get ready for his signature raw honesty, critical analysis and no-holds-barred insight at the intersection of retirement, investing and fintech.
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