#525 - The Brand-Direct Play: Who It Works For (and Who It Doesn't) with Cajua Robinson
Forget arbitrage. Forget guessing what to private label next. In this episode, Andy Isom sits down with Cajua Robinson to unpack the Brand-Direct Model — where sellers form exclusive wholesale partnerships with established brands and manage their Amazon presence on the brand's behalf. We break down how these exclusive agreements work, what types of brands are ideal partners, how to structure deals that protect both sides, and why this model is one of the most sustainable paths for Amazon entrepreneurs in 2025. If you've ever wanted to move beyond reseller chaos and build real relationships with brands — this episode is your playbook. If you own a brand, connect with me here: www.andyisom.com If you'd like to connect with Cajua Robinson for the brand direct opportunity you can find his resources here: https://www.youtube.com/@ecom.unlimited.podcast
--------
11:44
--------
11:44
#524 - The India Advantage: Smarter Sourcing Beyond China with Lokesh Parashar
China's still the factory of the world — but India is the new frontier for brand owners who think long-term. In this episode of Built by Business with Andy Isom, we explore how sourcing in India can lower costs, improve compliance, and strengthen your brand story. You'll learn from my special guest Lokesh Parashar "The India Expert" where the strengths and weaknesses lie with India. If you're serious about diversifying your supply chain and future-proofing your business, this episode is your blueprint for sourcing smarter in 2025 Learn about my services: www.weavos.io Connect with Lokesh: https://www.linkedin.com/in/lokeshparashar/
--------
9:31
--------
9:31
#523 - The Invisible Hand of Offer Design
If your ads are working but sales still lag, your problem isn't your product — it's your offer. In this episode of Built by Business with Andy Isom, we break down how offer design drives conversion and profit across Amazon and DTC. Learn how to build an irresistible value stack, craft bundles that sell themselves, and apply platform-specific strategies that work on both marketplaces. We'll explore the difference between Amazon's conversion-focused offers and DTC's story-driven offers — and how smart founders use both to win in 2025. If you're serious about improving your listings, AOV, and overall profitability, this episode is your blueprint for mastering offer psychology. All of my resources at: www.andyisom.com
--------
9:41
--------
9:41
#522 - The Year of Brand Velocity
In 2025, the fastest brands are the ones that win — not the biggest. In this episode of Built by Business with Andy Isom, we explore how brand velocity has become the new moat for Amazon and DTC brands alike. Learn how to move faster without breaking your systems: • Why Amazon rewards algorithmic speed (listing updates, PPC, inventory rhythm). • Why DTC rewards creative speed (ads, offers, and landing pages). • How to build your own "Velocity Stack" to outlearn and outsell your competitors. Featuring a micro-guest from a brand operating on both Amazon and Shopify sharing how they built systems for speed. Whether you're optimizing listings or scaling ad campaigns, this episode will help you grow faster — and smarter — in 2025. Get a free brand audit here: www.weavos.io
--------
11:12
--------
11:12
#521 - The Future of Amazon Ads: Why Video Campaigns Win in 2025 ft. Trevin Peterson
In this exclusive Amazon Accelerate Interview, I sat down with Trevin Peterson, one of the most recognized voices in the Amazon FBA space, to unpack the evolution of Amazon Ads - from the early days of basic Sponsored Products to today's full-funnel, content-driven ad ecosystem. Trevin shares how he went from discovering FBA in 2017 to building multiple 7-figure brands, and reveals the biggest shifts every seller needs to understand heading into 2025, including: Why video ads are the most undervalued opportunity on Amazon right now The difference between ACOS vs. TACOS (and why most sellers track the wrong metric) How to use Amazon Influencers and Creator Connections to boost conversions What makes Sponsored Brands and Sponsored Display essential for a complete ad funnel Why "trusting the process" matters when scaling profitably through PPC Whether you're a beginner trying to understand Amazon advertising or a brand owner optimizing ad spend across multiple campaigns, this episode will help you see where the real leverage is hiding in 2025. #AmazonAds #AmazonAccelerate2025 #Ad
About Built by Business: Amazon FBA, E-Commerce, Brand Building
Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn't easy, but they were made for it.
I'm Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business.
Whether you're launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle.
Expect short, punchy episodes with no fluff — just insights from what we're seeing inside real client accounts, what's shifting on Amazon, and what it actually takes to build something that lasts.
📩 Want a free audit of your Amazon brand? DM me "audit" on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.
Listen to Built by Business: Amazon FBA, E-Commerce, Brand Building, The Ramsey Show and many other podcasts from around the world with the radio.net app
Ireland