Tell Me Immediately

Spoiler: it’s not the algorithm. It’s your energy, your expectations, and your willingness to suck before you get good.
With her signature irreverence and no-BS delivery, Colleen breaks down:
Why “good content” is algorithm-proof and what that actually looks like
The #1 mistake new entrepreneurs make (hint: it’s not about strategy)
Why creating bad content is a non-negotiable step toward creating great content
What happens when you perform for the algorithm instead of connecting with your audience
The mindset shift that finally got her sales rolling—and how to rewire your relationship with money
Whether you’re stuck in analysis paralysis, playing the comparison game, or just pissed your Reels keep flopping, this episode will remind you that growth isn’t cute—but it is worth it.
Links:
You Are a Badass at Making Money
The Science of Getting Rich
Join DSGC and get exclusive access to ColleenGPT -- the GPT that helps take your in-person awesomeness and translate it to the small screen of social media.

Keywords:
entrepreneur mindset, content creation tips, Instagram algorithm, small business marketing, online business growth, personal branding, visibility struggles, sales confidence, money mindset for women, authentic marketing

It's her oldest's 10th birthday which means she’s been a mom for a decade, and Colleen takes a look back at her viral Scary Mommy post from ten years ago about her struggle with postpartum depression. 
This episode isn’t really about kids, though. It’s about what nobody told her when she became a mom. It’s about postpartum depression, identity loss, brain chemistry, rage crying, and the relief of finally realizing ohhhh wait, I’m not broken… I just need sleep and probably a Prozac prescription.
Colleen reads an essay she wrote 10 years ago (that went viral on Scary Mommy) called “Why Didn’t Anyone Tell Me About the Darkness,” and then reflects on the human she’s become since. If you’ve ever felt like you were drowning in early motherhood—or just life in general—you’ll feel seen, heard, and slightly more normal after this one.

Colleen Nichols is back with the 10th episode of Tell Me Immediately—a milestone that apparently most podcasts don’t reach (so cue the confetti 🎉). In true Colleen fashion, this episode is a mix of practical life advice, business wisdom, and a healthy dose of calling out internet nonsense.
The meat and potatoes of the episode: Why People Keep Falling for Overpriced Coaching Scams
The rise of coaching refugees—entrepreneurs who spent $10K, $25K, even $50K on coaching that did nothing but make them feel bad.
The problem with viral coaches selling success without proving they can replicate results for others.
The truth about those flashy “I made $200K this month” posts (aka, let’s talk about profit vs. revenue).
Growth vs. Engagement: What Actually Makes You Money Online
Why virality ≠ success and how chasing views can actually tank your business.
The importance of engagement over audience size (because a room full of the wrong people = crickets, not cash).
How to spot marketing tactics designed to impress you rather than actually help you.
Oh, and wear Colleen buys her favorite athleisure dresses for spring and summer (because, you know, priorities) 
The athletic dresses I'm talking about: 
this one
this one, too
okay, and this one

Some coaches who I think are legit AF and worth your time, energy, and money:
@abigailpeugh
@the_no_bs_newyorker
@zeeslingsby
@shannonmckinstrie
@emilyschwalbach
@shaunavanbogart
@the.jackie.richards
@contentwithelyse
@allieireeves
@danielle_onthedaily 
And @me -- because I think I'm legit AF and have the reputation to back it up. If you're ready to join DSGC, click HERE.

This episode of Tell Me Immediately is a ride—so buckle up. We're covers period parties (yep, that’s a thing), telepathic communication, and the fact that I can apparently talk to dead people. Casual.
What’s Inside This Episode?
💃 Period Parties?!  Are we celebrating or oversharing? Would teenage you have survived your mother throwing one of these? (Absolutely not.)
🧠 The Telepathy Tapes: Have you heard of this podcast? Turns out, nonverbal autistic children and young adults might be telepathically communicating with each other. Across the world. Without ever meeting. It's life changing. 
👻 Oh, Also—Talking to Dead People. No, really. It started after my dad passed, and now I occasionally get full-on spirit messages for people. It happened again this week. Twice. So naturally, I’m questioning everything I know about reality and wondering how one “practices” mediumship. Do I need a mentor? A business card? A ghost hotline? (Help.)
If you’ve ever questioned the limits of consciousness, debated whether we’re really alone, or just want to hear me process the absolute weirdness of my life—this episode is for you.

Ever wondered why people hit that “unfollow” button on Instagram? Or what actually keeps them engaged and invested in your content? In this episode of Tell Me Immediately, I break down the surprising (and brutally honest) responses from my Instagram community about what makes them love or leave an account. Spoiler alert: It’s got nothing to do with having perfect skin, a size-four waist, or a laundry-free house.
We dive into:
- The #1 reason people unfollow (and why it’s not personal)
- Why too much perfection is actually hurting your brand
- The overwhelming demand for authenticity, relatability, and humor
- The small, silly things holding you back from showing up as yourself
- How naming your insecurities out loud can skyrocket your connection and engagement
If you've ever overthought what to post, worried about judgment, or wondered if authenticity is just a buzzword—this episode is for you.
Resources & Links:
📖 Don’t Make It Weird: The Entrepreneur's Guide to Being Human on the Internet
📲 Follow me on Instagram: @NoShameSalesGame
🎤 Want to sponsor my in-person retreat in October? Slide into my DMs!
💡 Join Digital Sales Growth Community
Join the Conversation:
What’s your “dandruff moment”? That tiny thing you’re overthinking that’s keeping you from showing up online? Share your thoughts in my DMs or tag me in your stories @NoShameSalesGame.