The Edward Show

E1104: Your best-performing pages may already be ranking for dozens or hundreds of searches that they do not fully cover.
I show you a practical one-hour SEO update that uses Google Search Console and Claude to find those missed opportunities, add the right sections to your content, and help pages that already perform well rank for even more keywords.
You are not guessing which topics to add. You are using the actual searches Google already associates with your page.
I walk through the complete process:
- Find your most-clicked pages in Google Search Console
- Choose an existing page that is worth updating
- Export every search query the page currently ranks for
- Upload the article and query data to Claude
- Identify keyword clusters with meaningful impressions
- Find topics the article does not currently cover well
- Turn those gaps into relevant new H2 sections
- Decide exactly where each new section should be inserted
- Rewrite the AI output so it is accurate, concise, confident, and sounds like you
- Add two or three useful sections instead of unnecessarily expanding the entire page
- Use the updated page to internally link to other pages you want to rank
- Add context when an internal link would otherwise feel unrelated
- Update the introduction so it reflects the expanded article
- Update the published date after making a substantial revision
- Request indexing through Google Search Console
I also share the exact prompt you can use:
"I'm attaching my article and a CSV of Google Search Console queries it currently ranks for. Analyze the queries against the article's existing content, identify keyword clusters with meaningful impressions that aren't well-covered in the article, and suggest new H2 sections to add - so the article can rank for more of the queries it's already partially matching."
You will also learn how to use a ranking page to support other pages on your site.
Pages that already rank and receive clicks pass value through internal links. Instead of adding links randomly, you can find the most natural place to link to a page you want to improve.
The internal-link prompt covered in the episode is:
"This is the page I want to boost. Find the most natural place in the first article to add an internal link to it. Give me only where to add it, the sentence or H2 section to insert, and the anchor text. Keep it concise and in my voice."
When the two pages are not closely related, adding a short section can give the link the context it needs. That makes the link more useful to readers and strengthens the connection between the two topics.
This process helps you:
- Get more value from content that already ranks
- Find keyword opportunities using your own Search Console data
- Improve existing pages without rewriting them from scratch
- Build more relevant internal links
- Support existing or weaker pages
- Expand your site's coverage of related topics
- Spend your time on updates backed by real search demand
You probably already know that updating old content is important. This episode gives you a clear process you can complete in about an hour.
⭐️ Ep 675 - "How to Humanize ChatGPT Content" - https://www.youtube.com/watch?v=7_bmGoLFfRo 
⭐️ Ep 1100 - "The SEO Colony Hack That Ranks Money Pages Without Backlinks" - https://www.youtube.com/watch?v=FFGNSAjdz6Y 
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 
00:00 One Hour SEO Win
00:16 Find Top Pages In GSC
00:46 Export Ranking Queries
01:01 Claude Prompt For New H2s
02:04 Rewrite And Humanize AI
03:39 Add Sections Then Link Boost
04:29 Internal Link Placement Prompt
05:39 Refresh Intro And Reindex
06:08 Why This Works
07:47 Podcast Wrap Up
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ 
#searchengineoptimization #seo #googlesearchconsole #digitalmarketing

E1103: Google has added a new Search Console property type that shows how content from Instagram, TikTok, X, and YouTube performs across Google Search and Discover.
The new "platform properties" feature lets creators and businesses see which search terms lead people to their social and video content, along with data about how people interact with those posts.
This is further evidence that Google's increased focus on social media content is not temporary.
I explain:
- What Google's new platform properties are
- Which social and video platforms are currently supported
- How to connect Instagram, TikTok, X, and YouTube to Search Console
- Why this update matters for SEO
- How social posts can rank for valuable keywords
- Why the first words of a LinkedIn post matter
- How LinkedIn uses those words in the page title and URL
- Why placing your target keyword near the beginning of a post can improve relevance
- How to reuse the same text post across LinkedIn, X, Threads, and Facebook
- Why detailed video descriptions are better than a few words and hashtags
- How transcripts can help Google and AI systems understand your videos
- Why websites are still important even as social content becomes more visible in search
- What happened when I used an indexer to get a LinkedIn post indexed within 30 minutes
- Why getting indexed does not necessarily mean the post will rank on page one
- The risks of using indexers across every social post
Most creators are not intentionally targeting keywords with their social content. Their descriptions are often short, vague, or filled with hashtags that give search engines very little useful context.
That creates an opening for businesses that understand how keyword targeting works.
You can continue building bottom-of-funnel pages on your website while also targeting related searches through social posts and short-form videos. The platforms receiving the most attention may change, but your website remains the foundation that you control.
Google says platform properties are rolling out gradually over the coming weeks. At launch, the feature supports Instagram, TikTok, X, and YouTube.
⭐️ See how content from social and video platforms performs on Google Search - https://developers.google.com/search/blog/2026/07/search-console-social-video-platforms 
⭐️ My Exact Social Media Posting Strategy - https://edwardsturm.com/articles/social-media-posting-strategy/ 
⭐️ GaryVee: Gemini Is the Only Guaranteed Winner in AI Search - https://www.youtube.com/watch?v=EUnV-xaH32k 
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 
00:00 Google Embraces Social
01:02 Websites Not Dead
01:20 LinkedIn Keyword Hack
02:50 Cross Post Everywhere
03:44 Short Form Reality Check
04:12 X Video Opportunity
04:58 Transcripts For AI SEO
05:32 Website Plus Social Strategy
06:19 Enable Platform Properties
06:53 Keyword Edge On Social
07:39 Indexers Testing Risks
08:51 Wrap
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ 
#searchengineoptimization #seo #socialmediamarketing #digitalmarketing

E1102: Ranking #1 on Google does not matter if the market is too small to produce meaningful business.
Legal SEO expert Nick Cohen explains why he told a law firm to move offices even though it ranked first for nearly every important personal injury keyword in its city. The firm had around 200 reviews but received only about five calls per month from SEO.
The problem was not its rankings. The problem was the city.
Nick has worked in local SEO for 17 years and runs Matador, an agency serving more than 180 law firms. He also has his own personal injury firm, giving him direct insight into which SEO strategies generate cases rather than just rankings.
We discuss:
- Why ranking #1 in a small city may still produce almost no calls
- How to choose cities based on population, competition, reviews, and demand
- Why Nick recommends targeting markets with at least 50,000 people for a Google Business Profile
- How opening a real satellite office can give a business access to an entirely new county
- Why his Ventura office now generates roughly 50% of his cases
- Why mailbox locations and fake offices are not a reliable long-term strategy
- How to structure city and service pages
- When a competitive page needs supporting content
- How internal links from supporting pages strengthen higher-value pages
- Why Nick focuses on only two or three cities at a time
- How he expands outward from an office in five-mile stages
- Why publishing hundreds of nearly identical city pages is likely to fail
- How to make location pages unique with case results, statistics, intersections, and local resources
- Why he usually targets cities instead of neighborhoods
- How he updates pages in stages instead of publishing 4,000 words at once
- When to add more copy, images, video, links, and footer placement
- Why strong rankings still need reviews, real photos, clear phone numbers, and conversion-focused pages
- Why low-volume keywords can still produce extremely valuable cases
- Why rankings should be judged by calls and clients, not position alone
Nick also explains how he tracks cities, keywords, population, rankings, and published pages, why rank trackers often need manual verification, and how search results can differ depending on where the searcher is located.
This episode is about choosing better markets, building pages that deserve to rank, and expanding without putting the entire website at risk.
⭐️ Matador Solutions - https://www.matadorsolutions.net/ 
⭐️ Nick Cohen on LinkedIn - https://www.linkedin.com/in/nickecohen/ 
⭐️ Get in touch with Nick - nick@matadorsolutions.net 
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 
00:00 Nick Cohen Returns
00:36 From Teen SEO to Matador
02:15 What Rapid City Scaling Means
06:25 Spreadsheet Tracking System
07:48 Clean URL Structure Strategy
12:08 Supporting Pages for Rankings
14:43 Making Location Pages Unique
18:48 GBP Impact and New Offices
20:26 Satellite Offices and Compliance
22:22 Ventura Content Buildout Model
24:38 Links and Outreach Partners
25:53 Buying Links Smart
27:05 Vetting Sites and Traffic
27:34 Rank Tracking Reality Check
28:39 Geo SERP Volatility
30:57 GBP Population Strategy
33:21 Satellite Offices and Value
36:55 Scaling Cities Safely
39:56 Avoiding Common Mistakes
41:17 AI Images and Trust
45:24 Footer Links Rotation
47:38 Three Month Content Loop
49:18 Wrap Up and Takeaways
The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/ 
#legalseo #searchengineoptimization #legalmarketing #localseo

E1101: People search Google with the word "Reddit" because they want real opinions, real discussions, and answers that feel less filtered.
But here's the part most SEOs miss:
Google does not always rank Reddit for those searches.
ChatGPT, Perplexity, and Gemini do not always pull Reddit pages when the query includes Reddit either.
That means you can build pages on your own website that target these "Reddit" searches and rank your site where people expect Reddit to appear.
David Quaid returns to the show and walks through how he does this in practice, why it works, and how he uses these pages to collect Search Console data that keyword tools often miss.
We get into:
- How people add "Reddit" to searches
- Why AI tools also use Reddit-style search modifiers
- How Google can rank non-Reddit pages for Reddit keywords
- Why Semrush and Google Ads often show no data for these searches
- How to find Reddit keywords before your competitors
- How David builds short pages to test search demand
- Why the page title and URL slug matter so much for long-tail keywords
- How to use Search Console data to expand pages after they rank
- Why Reddit searches can reveal hidden buyer intent
- How to build topical authority from lower-competition keywords
- How David "cornerstones" from easy queries into harder queries
- Why ranking in the click zone matters more than simply getting indexed
- How internal links help newer pages rank
- Why you should not publish hundreds of new pages on a new site
- Where the line is between legitimate SEO and scaled content abuse
- Why Reddit parasite SEO is getting more crowded
- How to participate on Reddit without making moderators hate you
- Why listicles can dilute your own brand in AI search
- How spammy hacked pages get indexed so quickly
- Why legitimate pages often struggle to get indexed
- What the Japanese keyword hack reveals about crawl discovery
- How indexing tools may be creating false hope for newer sites
David also shows examples of live rankings, Search Console queries, and how he thinks through creating pages from scratch.
This is a practical episode for anyone doing SEO, SaaS SEO, local SEO, affiliate SEO, content strategy, or AI search optimization.
The core idea:
If people are searching for your category plus "Reddit," you may not need to rely on Reddit to capture that demand. You may be able to rank your own website instead.
⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid 
⭐️ David Quaid on LinkedIn - https://www.linkedin.com/in/davidquaid/ 
⭐️ David Quaid on YouTube - https://www.youtube.com/@DavidQuaid 
⭐️ David Quaid's agency - https://primaryposition.com/ 
⭐️ The GaryVee podcast - https://www.youtube.com/watch?v=EUnV-xaH32k 
⭐️ The Kass and Mike Lazerow podcast - https://www.youtube.com/watch?v=OslN_eLOCes 
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 
00:00 Reddit Search Hack
00:43 Why LLMs Miss Reddit
01:59 Build Reddit Resource Pages
02:37 Keyword Data Blind Spots
06:17 Search Console Proof
09:23 Live Ranking Examples
12:38 Finding Starter Keywords
14:06 Parasite SEO Reality
16:30 SaaS Cornerstoning Demo
20:50 Indexing Click Zone
30:27 Slug Title Relevance
35:30 Going For Money Terms
36:20 Search Console Query Fanout
38:53 Reddit Keyword Ranking Timeline
41:54 PAA Publishing Limits
44:43 Scaled Content Abuse Explained
47:14 LinkedIn Parasite Indexing Idea
55:34 Listicles Without Dilution
58:18 Why Hack Pages Index Fast
01:03:44 GaryVee Episode Backstory
01:09:45 Anti GEO Propaganda Rant
01:11:52 Final Thanks And Wrap
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ 
#generativeengineoptimization #searchengineoptimization #seo #answerengineoptimization

E1100: Breaking down the SEO colony strategy: how to use easy, low-competition pages to build topical authority, pass that authority through internal links, and rank money pages without needing to rely on backlinks first.
This comes from one of my favorite Reddit posts about topical authority, PageRank, clicks, links, and how Google ranks pages. The post explains a simple but important idea: every keyword you rank for puts you into a topical space, and every satisfied click you earn helps build authority in that space.
That matters because SEO is not just about publishing more blog posts. It is about creating pages that rank, earn clicks, build authority, and then using internal links to direct that authority toward pages that can actually make you money.
I cover:
- Why topical authority is built through clicks, links, and repeat user behavior
- Why PageRank is page-level, not just domain-level
- How easy keywords can create their own authority over time
- Why People Also Ask questions are a great starting point for SEO colonies
- How to use FAQ-style pages to start ranking in your topical space
- Why internal links can pass authority from one ranking page to another
- How Page A can help Page B rank, then Page A and Page B can help Page C rank
- Why harder keywords may need more internal authority pointed at them
- How to use SEO colonies to support bottom-of-funnel pages
- Why money pages should usually be landing pages, not blog posts
- How to use your page title, URL slug, H1, and first sentence to target keywords clearly
- Why bottom-of-funnel keywords often have less competition than obvious high-volume keywords
- How this strategy helps you build authority before you have strong backlink acquisition
- Why Google rewards the external signals around content, not content quality in isolation
- How clicks can act like votes with time and attention attached
The big idea is simple: you can create your own authority.
You do this by publishing pages that target easy keywords, getting those pages to rank, earning clicks from Google, and then using internal links to push that authority into new pages.
Over time, your site becomes stronger inside a specific topical space.
Then you use that strength to rank pages that bring in leads, sales, calls, demo requests, or customers.
I also talk about how this connects to my Compact Keywords method, where the goal is not just to get traffic, but to find high-intent keywords and build conversion-based SEO landing pages around them.
This is episode 1,100 of the podcast.
⭐️ A Few Things That Finally Clicked About Authority, Topics, and How Google Actually Ranks Pages - https://www.reddit.com/r/SEO/comments/1p06nk4/a_few_things_that_finally_clicked_about_authority/ 
⭐️ The SEO Colonies Strategy: Turn One Ranking Page Into Dozens - https://edwardsturm.com/articles/seo-colonies-strategy-turn-one-page-into-dozens/ 
⭐️ Turn People Also Ask Questions Into Easy Traffic, Authority, and Sales - https://edwardsturm.com/articles/people-also-ask-seo-traffic-authority-sales/ 
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 
00:00 Reddit Post Setup
00:53 Topical Authority Basics
01:29 Page Level PageRank
01:58 Topical Bridges Explained
03:07 Signals Over Craft
03:52 Links And Clicks Proxy
05:07 Colony Strategy Overview
05:51 People Also Ask Workflow
06:47 Internal Linking Flywheel
08:49 Turning Traffic Into Sales
11:56 Thanks And Wrap Up
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ 
#searchengineoptimization #seo #growthhacking #digitalmarketing