Penguin, Backlinks, and AI Spam - Lessons from a Decade of SEO
E879: I break down one of the most powerful lessons from the last decade of SEO - why shortcut tactics (including AI spam, auto-posting, link networks, and churn-and-burn SEO hacks) may work briefly but ultimately destroy long-term results. We talk: - The 2012 Penguin update and how it nuked overnight success - AI-generated spam content, backlink schemes, and what's happening now - Why you cannot outsmart Google's detection teams - The dangers of chasing short-term wins vs. the power of consistent, white-hat strategy - How to focus, commit, and build a real business that compounds over years - Real-world examples from founders, including my conversation with Julian Goldie - The "pick one thing and stick with it for 10 years" lesson that could change your trajectory Key takeaway: Stop jumping from tactic to tactic. Stop trying to outsmart algorithms. Focus on sustainable practices, bottom-of-funnel keywords, and long-term commitment. That's how you win. ⭐️ The 𝕏 Post - https://x.com/ecomtryggvi/status/1994095261837152502 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Exciting Announcement 00:13 The Rise and Fall of SEO Tactics 01:50 Lessons from a Young Entrepreneur 03:49 The Long Game in SEO 04:10 Julian Goldie's Experience 06:59 Commit to Sustainable Practices 08:53 Final Thoughts and Personal Reflections The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #googlecoreupdate #inboundmarketing #marketingfunnel
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The 6 Steps of SEO: The RIGHT Order to Maximize Your Results
E878: I break down the 6 critical steps of SEO in the exact order you must follow to avoid wasting time and resources. Most people get SEO backwards, which leads to frustration and stalled growth. Follow this sequence to maximize effectiveness, improve rankings, and drive real results. What you'll learn: - Why starting with "offensive SEO" (creating pages to rank) is often a huge mistake. - The critical role of "Defensive SEO" and how to set your technical foundation first. - How to properly clean up and structure your site to make it easy for crawlers to understand. - The strategic reason why offensive SEO and link building must be done in tandem, not separately. - When reputation management becomes a worthwhile investment for your brand. - Why holistic SEO (improving all your marketing channels) acts as a powerful final boost. The 6-Step Prioritized SEO Framework: 1. Technical SEO: The fundamental "Defensive SEO" checks (speed, rendering, indexing). 2. Clean Site: Structuring your site for easy crawling (link depth, removing thin pages). 3. Offensive SEO: Creating pages to rank for non-branded, high-intent keywords. 4. Link Building: Consistently building backlinks to support new and existing pages. 5. Reputation Management: Building trust and credibility when customers are deciding on your brand. 6. Holistic SEO: Improving your entire marketing ecosystem (social, videos, ads) to boost all efforts. To go deeper into these strategies: 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction: The SEO Mistake Most People Make 00:30 Step 1: Technical SEO - The Foundation 01:57 Step 2: Cleaning Up Your Site 02:59 Steps 3 & 4: Offensive SEO and Link Building 05:22 Step 5: Reputation Management 06:47 Step 6: Holistic SEO 08:17 Personal Reflections 09:27 The Secret to Consistency 10:05 Closing Remarks The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #digitalmarketing #inboundmarketing #generativeengineoptimization
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2026 SEO & AI Predictions: What Tactics Will Die and What Will Dominate
E877: I break down the SEO and AI tactics that are likely to get penalized by Google and AI systems in 2026 - and the single strategy that will dominate results. I cover why mass AI-generated content, entity stuffing, and careless Reddit parasite plays are headed for major pushback, and why external topical relevance and reputation-driven branded content across multiple platforms will become essential. I also explain how SEO copywriters powered by AI will shape winning strategies next year. Tune in to understand what to avoid, what to double down on, and how to future-proof your brand's visibility. What you'll learn: - Why unchecked mass AI-generated content will be heavily targeted - How robotic, entity-stuffed writing hurts engagement and rankings - Why Reddit parasite SEO will become harder to exploit - The increasing importance of external topical relevance - How reputation management is becoming core to SEO - Why unlinked brand mentions across multiple platforms will influence AI - The rise of SEO copywriters who deeply understand brand and leverage AI effectively - Where entity inclusion may actually work when applied strategically offsite 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to 2026 SEO and AI Predictions 00:40 AI-Generated Spam: The Biggest Threat 01:46 Robotic Text and Its Pitfalls 02:25 Reddit's Role in SEO and AI 04:04 Critical Topical Relevance 05:02 Top SEO and AI Tactic for 2026 07:34 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #generativeengineoptimization #answerengineoptimization #digitalmarketing
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Gemini 3 Just Changed SEO Forever: AI Fan-Outs, Dynamic UIs & Why You Need an SEO Copywriter ASAP
E876: Gemini 3 just changed the game. Edward and Gagan Ghotra break down how Google's new Gemini 3 model is fundamentally transforming SEO, AI search behavior, and buyer journeys. From massive query fan-outs (12–15 deep) to dynamic AI-generated search interfaces, product listings inside Gemini, AI-driven image creation grounded in live Google data, and the potential death of schema as we know it - this is a must-listen for any marketer, founder, or SEO professional. Biggest takeaway: In 2026 and beyond, brands that deluge the internet with accurate, long-term, strategically-written content about themselves will win. SEO copywriters - not AI alone - will be more critical than ever. What You'll Learn - Why Gemini 3 now uses up to 15 query fan-outs and how that changes citation visibility - How AI overviews and AI mode are now powered entirely by Gemini 3 - Why showing up in AI-generated responses requires brand reputation skills - How SEO strategy must prioritize branded content, not just keywords - Why schema may become obsolete as Gemini dynamically generates search UI features - How 650M Gemini users are now shown product listings directly in chat - Why visual, interactive AI planning will change customer expectations - The rise of AI filmmaking, AI-native landing experiences, and dynamic buyer journeys Key Concepts Discussed - Gemini 3 vs ChatGPT query behavior - AI-driven UI experiences in Google search - Reputation management tied directly into LLM answers - The role of AI in content creation (and why humans still matter) - SEO for AI vs SEO for traditional search - Markdown-based website models for future AI scraping Who This Episode Is For - SEO strategists & digital marketers - SaaS founders & DTC brand owners - Copywriters & AI consultants - Anyone looking to compete in AI search environments ⭐️ Gagan Ghotra on 𝕏 - https://x.com/gaganghotra_ ⭐️ Gagan Ghotra on LinkedIn - https://www.linkedin.com/in/gagan-ghotra/ ⭐️ Gagan Ghotra's website - https://gaganghotra.com/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Exploring Gemini 3's Capabilities 01:01 Visual Layout Feature Demonstration 01:58 SEO Strategy 09:16 Gemini 3's Impact on AI Mode and AI Overviews 15:10 Reputation Management and SEO 24:49 The Future of Schema in AI Mode 25:40 Dynamic Generative UIs and Schema 26:26 User Experience and Visual Reviews 27:57 SEO Strategies and User Behavior 33:00 Gemini 3 and Product Listings 35:34 Nano Banana Pro and AI Integration 40:10 AI Bubble and Future Prospects 44:44 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #digitalmarketing #reputationmanagement #gemini3
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Stop 'Just Making Good Content': How to Fix Your SEO with Fresh Eyes
E875: Everyone says "just make good content" - but what does that actually mean? I break down the uncomfortable but insanely effective method for creating SEO content that gets clicked, consumed, and converts. The key: go back to content you created over four months ago and review it with fresh eyes. It's not easy, but it's one of the most reliable ways to find gaps, improve engagement, and outperform competitors. You'll learn: - How to evaluate old content using a simple checklist - Why giving the answer immediately beats writing a "hook" - The dangers of generic writing, long paragraphs, and awkward keyword targeting - How real experience, social proof, and cited sources drive EEAT - A practical example of someone ranking #1 by simply realizing their content "wasn't very good" - and fixing it Plus, I share quick tactical tips to avoid common SEO writing mistakes and how to predict what visitors want next so they don't bounce. If you want content that ranks and leads to conversions, this episode is a must-listen. ⭐️ F-Shaped Pattern For Reading Web Content (Original Study) - https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content-discovered/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction: The Key to Effective SEO Content 00:22 Revisiting Old Content for Fresh Insights 01:26 Evaluating Content with the EEAT Framework 02:38 A Real-Life SEO Success Story 04:45 Common SEO Writing Mistakes to Avoid 06:23 Advanced Tips for Topically Relevant Content 07:15 Ensuring Content Quality and Engagement 08:50 Conclusion: The Path to SEO Success The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seowriting #copywriting #digitalmarketing
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