The Google API Leak: 3 Ranking Factors They Said Didn’t Matter (But Do)
E696: One year after the biggest leak in Google’s history, we’re going deep on the 3 most important discoveries - ranking factors Google claimed didn’t influence search... but absolutely do. In this episode: - How Google really uses click data from Chrome to boost rankings (Navboost explained) - What long vs short clicks tells Google about your content (and how to stop it) - Why Google will sometimes count backlinks on top domains as worthless Bonus: What the leak revealed about SEO myths, and how to trust your instincts Whether you're a seasoned SEO or just getting started, this breakdown will help you focus on what truly moves the needle - based on real, leaked internal data - as well as first hand experiences from the overall SEO community. Listen now to learn how to turn this once-secret info into actual SEO results. ⭐️ An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them - https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/ ⭐️ I have one thing to say - Dan Petrovic - https://dejanmarketing.com/i-have-one-thing-to-say/ ⭐️ To The Web Page Title Testing Tool - https://totheweb.com/learning_center/tool-test-google-title-meta-description-lengths/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 The Google API Leak: A Year in Review 01:46 Top Discoveries from the Leak 02:03 Clicks and Rankings: The Navboost Revelation 06:27 Pogo Sticking and User Engagement 08:28 Backlinks and Real Marketing 09:24 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #googleleak #searchengineoptimization #seohacks #seotips
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11:22
The One SEO Fix Everyone Should Make Right Now
E695: There’s one simple SEO fix that most people skip - and it’s more important than anything else. In this episode, I explain why this overlooked change matters so much, how I’m applying it to my own site, and what it means for your blog posts, landing pages, and conversions. ⭐️ How Adding TL;DR Boosted My Conversions by 33% - https://www.reddit.com/r/SEO/comments/1h3qstq/how_adding_tldr_boosted_my_conversions_by_33/ ⭐️ How to Humanize ChatGPT Content - https://edwardsturm.com/articles/humanize-chatgpt-content/ ⭐️ My newsletter - https://edwardsturm.com/newsletter/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 The Most Important Thing in SEO 00:33 Revamping Blog Layout for Better Engagement 01:22 Optimizing Content for SEO 02:29 Cutting the Fluff 04:44 The Power of TLDR Summaries 06:46 Success Stories and Testimonials The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #seohacks #uiux
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8:46
SEO for Clothing Brands: Why It's Easier Than You Think (Full Strategy Breakdown)
E694: The full playbook for how to do SEO for a clothing website. Everything is covered here: - Backlink strategies for clothing brands - beginner to advanced, including directories, targeting fashion reporters, getting on lifestyle podcasts, and sophisticated linkable assets - How to format a clothing website for SEO - URL structure, category page setup, and how to write effective page titles and meta descriptions - SEO for fashion product pages - step-by-step layout of high-converting, SEO-optimized product pages with copywriting guidance - Targeting multiple keywords for one product - using /collections/ and /styles/ pages to rank the same items for different search queries - Visual SEO tactics - how to use alt text, compress images, and serve fast-loading image formats like WebP - Real examples of SEO keyword targeting - such as “women’s summer dresses” vs. “resort wear dresses for women” and how to structure pages for both - Creating linkable assets for fashion ecommerce - with real-world case studies like Canva’s Color Palette Tool - Using social media to boost SEO - why real engagement from Instagram and TikTok drives rankings, and how fashion brands can capitalize on this - Full ecommerce SEO strategy breakdown - how to grow organic traffic, build domain authority, and drive organic conversions from Google Search - Applicable to more than just fashion - these strategies work for all ecommerce: apparel, accessories, lifestyle products, and more This is an in-depth breakdown of how to do SEO for ecommerce and especially clothing/accessories/fashion. ⭐️ Pareto SEO: The 20% of SEO That Matters - https://edwardsturm.com/articles/pareto-seo/ ⭐️ 100,000 Journalist Pitches Sent! Secrets From an Expert Link Builder - https://www.youtube.com/watch?v=RhTknUevZa8 ⭐️ AI Podcast Matcher - https://aipodcastmatcher.com ⭐️ Source of Sources - https://sourceofsources.com/ ⭐️ Help a Reporter Out - https://www.helpareporter.com/ ⭐️ Making Millions With Insane High Frequency Posting - https://www.youtube.com/watch?v=pgOx1KoB9ug ⭐️ Canva’s color palette generator - https://www.canva.com/colors/color-palette-generator/ ⭐️ No link building budget could buy these results - https://edwardsturm.com/articles/no-link-building-budget-could-buy-these-results/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to SEO for Clothing Brands 00:10 Understanding the SEO Landscape for Clothing Brands 01:05 Episode Structure and Overview 02:03 Backlink Strategies for Clothing Brands 04:11 Advanced Backlink Techniques 11:12 Structuring Your Clothing Site for SEO 12:55 Detailed SEO Tactics for Clothing Sites 22:44 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #clothingseo #ecommerceseo #clothingmarketing #searchengineoptimization
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23:44
The SHOCKING Truth About Shared Hosting & SEO Rankings (Real Experiment Results)
E693: Does shared hosting - being on a shared IP address / shared server - hurt SEO? I go over a crazy SEO experiment that tested 20 nearly identical websites - half hosted on shared servers, half on dedicated IP addresses. The goal: to see whether shared hosting environments affect Google rankings. Topics covered: - What the "bad neighborhood" effect really is - What happens to your SEO when you use a shared IP address - What Google’s own documentation says about this - Tools you can use to check your current hosting setup - Practical advice on when to consider switching to a dedicated IP ⭐️ 21 SEO Experiments That Will Change The Way You Think About SEO (Forever) - https://seosherpa.com/seo-experiments/ ⭐️ Google’s documentation on this - https://support.google.com/webmasters/answer/9044175?hl=en ⭐️ Get your IP address - https://dnschecker.org ⭐️ Check if you’re on shared hosting - https://viewdns.info/reverseip/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to the SEO Experiment 00:30 Overview of the Shared Hosting Experiment 01:11 Detailed Explanation of the Experiment 05:42 Experiment Results and Analysis 06:57 Practical Advice for SEO and Hosting 08:48 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #digitalmarketing
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11:19
How to Become an SEO Pro From Scratch
E692: Unconventional advice for how to become nasty at SEO. This isn’t just about being able to rank with SEO - it’s about how to sell and make money. I start with explaining the why - why would you even want to become pro at SEO in 2025 when there are so many other great marketing channels? Then I explain the overall philosophy on what you should be doing… and what you shouldn’t. Finally, I tell you what to do and where to start. This is how to become an SEO pro - from scratch - in 2025. ▶️ $600,000 From Instagram and TikTok - In-Depth Funnel Breakdown - Joshua Ryan Schaver - https://www.youtube.com/watch?v=AGnNN0KyynA ▶️ Is Blog SEO Necessary for Topical Authority? - https://www.youtube.com/watch?v=fYbpAVxsDIM 🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:49 Why Become an SEO Pro in 2025? 02:26 Challenges and Advantages of SEO 07:06 The Pitfalls of Blogging for SEO 10:45 Selling Your Own Product 14:19 Practical Steps to Start 20:40 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #digitalmarketing
Ireland