Interest in SEO Just Hit an All-Time High (And I’m Shocked)
E685: Interest in search engine optimization is shockingly at a literal all-time high. Since December 2024, interest has spiked up. I share why I believe this is, what to look out for, and what to do now. Topics covered: - Why SEO interest spiked in December 2024 - The role of AI in enabling SEO and product launches - What Google’s AI Overviews and “AI Mode” mean for search - How to structure bottom-of-funnel hub pages - The growing influence of transactional keywords - Why backlinks matter less than they used to - How to build topical authority fast - Google I/O 2025 preview & what to watch for 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 SEO Interest Hits All-Time High 01:35 Factors Driving SEO Popularity 02:34 Upcoming Google AI Announcements 04:31 Optimizing for Transactional Keywords 06:03 Building Topical Authority 07:58 Final Thoughts and Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #performancemarketing
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8:39
Moz Exec: Is SEO Dead or Stronger Than Ever in the Age of AI? - Jonathan Berthold
E684: Jonathan Berthold, a senior executive at SEO data company, Moz, joins the pod! We go deep into one of the biggest questions in digital marketing: Is SEO dead in the era of AI? Topics for the show: - How Google’s AI Overviews and ChatGPT are impacting SEO strategies - The future of affiliate SEO and how it must adapt - Link building tactics that still work (and the ones that don’t) - How Moz is using AI agents and internal tools to scale SEO - Why bottom-of-funnel SEO is still thriving - The surprising SEO trends from Moz’s internal data - The case for investing in brand, email lists, and content that actually converts Jonathan brings over a decade of hands-on experience in performance marketing, affiliate SEO, and large-scale SERP analysis. If you care about staying ahead in search, this is a must-listen. Thanks again to Jonathan for coming on! ⭐️ Jonathan Berthold on LinkedIn: https://www.linkedin.com/in/jonathanberthold/ ⭐️ Jonathan Berthold on 𝕏: https://x.com/j_bertho 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to SEO Data Insights 00:29 Evolution of SEO and Marketing Investment Trends 01:51 Challenges and Opportunities in Competitive Industries 03:29 Impact of AI on Affiliate SEO 06:16 Adapting SEO Strategies for AI Overviews 07:55 Brand Building in the Age of AI 09:38 Role of Informational Content and AI 19:35 Linkable Assets Are GOATED 21:47 Future of SEO and Brand Building 27:33 SEO as a Long-Term Investment 45:13 Using Personal Profiles for Brand Advocacy 45:24 Exploring B2B and B2C Marketing Channels 46:10 Understanding Audience Behavior and Tools 47:12 Importance of Email Lists and Risk Mitigation 48:57 Effective Email Marketing Strategies 54:46 Valuable Lead Magnets 01:00:41 More AI in SEO and Content Creation 01:11:42 Building Links and Content for New Sites 01:13:54 Black Hat SEO Tactics 01:23:11 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #performancemarketing
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1:25:43
Google’s AI Overviews Stole My Entire Page
E683: Google’s AI overviews took my entire page, rewrote it, and gave it right there in the Google results - the whole thing - so that searchers would not have to click into my page… and I would lose the traffic. But this isn’t necessarily a bad thing! And in this video, I share why. Plus two more examples of AI Overviews rewriting content and giving it in the Google results so that searchers do not have to click through to the pages the content comes from. ⭐️ Lily Ray’s post: https://x.com/lilyraynyc/status/1924091352775589982 ⭐️ Glen Allsopp’s post: https://www.linkedin.com/feed/update/urn:li:activity:7325903341027241985/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 0:00 Introduction to Keyword Arbitration 01:03 Lessons from AI Overviews 02:01 Why Targeting Transactional Keywords Matters 06:13 Examples from Industry Experts 09:55 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #digitalmarketing
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10:47
Stop Losing SEO Traffic: How to Measure and Fix Pogo Sticking
E682: How to measure pogo sticking in SEO and how to fix it! Plus more SEO questions from the audience… Question 1: Should you change the name of your company and URL if your company name is too common? If so, what’s the best way to do this while still maintaining SEO? Question 2: How do we measure pogo sticking in SEO - when a searcher comes to our page through Google Search, but goes back to the search engine results because our page doesn’t give them what they want? How do we measure this and fix it? Question 3: What’s the real way to tell if a keyword is competitive / difficult or not? Thank you to everybody for the questions! 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Episode Overview 00:49 Question 1: Should You Change Your Company Name for Better SEO? 03:43 Question 2: Measuring Pogo Sticking in SEO 07:18 Question 3: Evaluating Keyword Competitiveness 10:42 Conclusion and Further Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #digitalmarketing
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11:27
Is Blog SEO Necessary for Topical Authority?
E681: Is blog SEO - doing search engine optimization with a blog and top-of-funnel SEO’d articles - necessary for building topical authority? Topical authority being how much authority your website and company have in your specific niche. Is blog SEO necessary for this? No - it’s not. And in fact, it’s a distraction. I share how you should be building topical authority in the absence of search engine optimization with a blog. 🔥 Sources and information: How to build topical authority: - Put up one to two blog posts a month - not for SEO, just for potential customers and existing customers - Put up lots of bottom-of-funnel SEO landing pages targeting different transactional keywords - Do normal link building to your root domain that you should be doing anyway - Enjoy developing other parts of your marketing funnel! What your 1-2 monthly blog posts / articles should ACTUALLY be about: - Case studies - Thoughts on your industry - Company announcements - milestones, new offerings/features - Frequently asked questions - Reusing newsletter content - Write posts / articles for potential customers or existing customers - Only target a keyword if there’s one that’s directly relevant to what you were going to already write The root domain link building you should be doing, regardless of blog SEO: - Help a Reporter Out - Source of Sources - Qwoted - Featured.com - Help a B2B Writer - Podcasts - https://aipodcastmatcher.com/ - Directories ⭐️ My newsletter turned to marketing articles: https://edwardsturm.com/articles/ ⭐️ Personal Injury Law SEO - Everyone in SEO Is Making This Mistake: https://www.youtube.com/watch?v=zCW2pnNXLKM ⭐️ How to Build Backlinks for a New Website (2025 Edition): https://www.youtube.com/watch?v=w4-qtK2VK0s ⭐️ Rand Fishkin on the podcast: https://www.youtube.com/watch?v=5JQvdLYvGZI ⭐️ Google testing follower counts in the search engine results pages: https://www.seroundtable.com/google-ads-with-follower-counts-39375.html 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Viewer Question 00:35 Why Blog SEO is Not Necessary 01:33 Effective Use of Blog Posts 03:53 Developing Topical Authority Aside From Articles 05:50 Link Building Strategies 07:02 Outside Marketing Efforts 08:39 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #digitalmarketing
Ireland