The Edward Show podcast | Listen online for free

Available Episodes

5 of 852

The God of SEO: Charles Floate on AI, Black Hat SEO, and Beating Google
E854: The God of SEO himself - Charles Floate - joins the show to reveal how AI, automation, and black hat SEO tactics are reshaping Google and the entire search industry. Charles breaks down how he uses AI agents, vector databases, and custom LLMs to scale SEO operations, automate outreach, and even build a $10M+ link marketplace. This episode goes deep into AI SEO, parasite SEO, PBNs, site reputation abuse, and what the future of search looks like when Google's AI overviews take over. In This Episode: - How Charles Floate built an AI-powered SEO business generating $600K/month - Why black hat SEO is evolving - and how to do it safely - The truth about AI SEO vs traditional SEO (and how to win at both) - What Google's site reputation abuse policy really means for marketers - How to use parasite SEO, press releases, and expired domains to dominate SERPs - Why non-English SEO is a goldmine right now - How AI models are changing ranking factors and visibility in ChatGPT, Gemini, and Perplexity - The debate: Will AI Overviews replace the 10 blue links? - How Charles uses AI to build links, manage clients, and even rewrite Slack messages - The future of SEO jobs - and why most will be replaced by automation Takeaways - Stop chasing "passive income." Build active, long-term assets that scale. - Use AI to summarize, structure, and vectorize your knowledge - create your own personal LLM. - Non-English SEO = lower competition, faster results, and higher ROI. - Black Hat SEO isn't dead - it's automated. - Google's updates are often PR plays, not algorithmic changes. - The key to future SEO? Control more sources = control the AI consensus. ⭐️ Charles Floate on 𝕏 - https://x.com/Charles_SEO ⭐️ Charles Floate on LinkedIn - https://www.linkedin.com/in/charlesfloate/ ⭐️ Charles Floate on YouTube - https://www.youtube.com/@CharlesFloate ⭐️ Charles Floate on Facebook - https://facebook.com/thecharlesfloate/ ⭐️ Charles Floate's PressWhizz - https://presswhizz.com/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Viral Tweets 01:11 SEO Tips and Best Practices 02:06 Building a Knowledge Base with AI 04:35 Challenges and Innovations in AI 11:05 Black Hat SEO Techniques 13:38 PBNs and Expired Domains 20:53 Building Long-Term Assets 23:06 AI Link Building Marketplace 27:30 Ranking in AI Tools 41:20 Google's Site Reputation Abuse Policy 43:03 Manual Interventions in Google's Algorithm 43:58 Impact on Non-English Websites 45:10 Google's Propaganda and PR Moves 45:46 Misleading Update Names 46:59 Forbes' Manual Actions and Recovery 48:51 Challenges with AI and SEO 50:12 Non-English SEO Advantages 52:36 Black Hat SEO Strategies 57:06 Affiliate Marketing for Black Friday Cyber Monday 01:01:23 Trust Signals in Link Building 01:04:09 Parasite SEO Platforms 01:06:03 Common Mistakes in Black Hat SEO 01:07:40 Future of SEO with AI 01:22:53 E-commerce and SaaS SEO Mistakes 01:28:05 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #blackhatseo #linkbuilding #searchengineoptimization #digitalmarketing
--------
1:29:57
--------
1:29:57
Pogo Sticking: The Hidden SEO Killer (and How to Fix It)
E853: We break down one of the most important factors in SEO - pogo sticking. You'll learn what it is, why it matters, how Google measures it, and the exact steps to prevent it from destroying your rankings. What you'll learn: - What pogo sticking means in SEO and why it's so dangerous - How Google uses "short clicks" and "long clicks" to evaluate user satisfaction - Insights from Google's leaked documentation and In the Plex by Steven Levy - Why pogo sticking is one of the strongest behavioral signals in SEO - The four biggest reasons users pogo stick back to search results - Practical methods to reduce pogo sticking and increase dwell time - How to design content that satisfies search intent immediately - Why user trust and credibility signals affect engagement - The relationship between pogo sticking, UX, and content depth Key takeaways: - Always give users what they're looking for above the fold - Avoid incomplete or shallow answers - Make answers easy to find and navigate to - Build credibility through design, clarity, and transparency If your pages get clicks but don't stay ranked, pogo sticking is likely the reason. Understanding this behavior and optimizing for it will improve both your rankings and your user satisfaction metrics. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Pogo Sticking in SEO 00:37 What is Pogo Sticking? 01:00 Google's Perspective on User Satisfaction 03:12 Top Four Ways to Prevent Pogo Sticking 06:35 Common Misconceptions About Pogo Sticking 08:12 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #pogostickingseo #digitalmarketing
--------
9:21
--------
9:21
He Shut Down His AI SEO Startup After This Brutal Realization
E852: He built an AI SEO startup, and then shut it down after realizing the brutal truth about what actually builds visibility in LLMs. We break down that realization, why "Generative Engine Optimization" doesn't exist as a separate strategy, AND how one local business used traditional brand-building principles to hit $3.4 million in monthly sales. This episode connects two stories: one about shutting down a company built on hype, and another about a business scaling through fundamentals. If you care about SEO, brand strategy, or digital marketing heading into 2026, this is a must-listen. What you'll learn: - The realization that made one founder close his AI SEO startup. - Why "Generative Engine Optimization" is just good SEO repackaged. - What actually drives AI and search visibility today. - How a plumbing company reached $3.4M in a single month by focusing on local SEO and brand awareness. - The method behind dominating specific neighborhoods and zip codes. - Why branded searches are the most powerful (and overlooked) SEO signal. - The review strategy that fuels Google visibility and conversions. - How real photos, videos, and customer stories outperform stock visuals. - Why the strongest brands feel human, relatable, and consistent. ⭐️ The LinkedIn post - https://www.linkedin.com/posts/benjaminhouy_im-shutting-down-lorelight-here-is-why-activity-7386312534091341824-4l-t/ ⭐️ Aizik Zimerman - https://x.com/AizikZimerman ⭐️ Glen Allsopp's share - https://x.com/ViperChill/status/1983533551212519435 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Episode Overview 00:58 SEO Realization That Closed a Business 04:24 Aizik Zimerman's Record-Breaking Sales Month 05:04 Effective Local Marketing Strategies 07:17 Google Reviews 09:51 Rebranding for Success 12:19 Wrapping up This Episode of the Best Digital Marketing Podcast of All Time The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #generativeengineoptimization #localseo #searchengineoptimization #digitalmarketing
--------
13:03
--------
13:03
The Real Reason I'm Obsessed with SEO
E851: Ever wonder why some people never shut up about SEO? I break down the real reason I'm obsessed with search engine optimization - not just for the traffic or rankings, but because it's the most satisfying, long-term marketing channel there is. SEO lets you reach people who already want what you sell, build assets that compound for years, and create something that keeps bringing in customers long after you hit publish. If you've ever felt burnt out or uninspired with SEO, this episode will remind you why it's worth it. What's inside: - Why SEO lets you reach people who are ready to buy - How backlinks and branding naturally build authority - The beauty of structured, organized websites - How SEO compounds and stays evergreen for years - Why SEO gets you into flow state like no other marketing work - The thrill of watching rankings rise week after week - How great marketing and SEO feed each other If you've lost motivation or need a reminder of why SEO is special, this episode will fire you back up. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction: Why I Love SEO 00:24 Finding Your Target Audience 00:40 Building Authority Through SEO 01:21 Getting Backlinks 03:24 Organizing for SEO 04:52 Evergreen Nature of SEO 06:16 Achieving Flow State 09:07 Combining Skills 10:33 The Excitement of Results 11:27 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #marketingstrategy #digitalmarketing #marketing
--------
12:37
--------
12:37
Insane Local SEO Tactics That Work (Get a Second Google Account)
E850: Wild local SEO tactics that work - including one that involves using a second Google account. This episode covers real-world strategies that local SEOs are using to move up in the map pack and boost visibility. We'll break down: - A sneaky "competitor removal" trick local SEOs are quietly using - Why replying thoughtfully to reviews boosts rankings - Joy Hawkins' tip that one internal link can move your map pack rankings - Why deleting half your content might be the best SEO move you make this year - How talking to real customers uncovers the real keywords that convert - The power of real images, local blog posts, and authentic link building - A quick Google Business Profile services section hack from BrightbeamSEO that gets strong results If you're doing local SEO, this episode is a goldmine of practical insights (and a few entertainingly devious ones). ⭐️ The thread - https://www.reddit.com/r/localseo/comments/1nzfda8/whats_a_small_seo_tactic_that_no_one_talks_about/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to SEO Inspiration 00:18 Crazy Local SEO Tactic 03:51 Black Hat SEO Tactics 04:33 White Hat SEO Tips 04:51 Engaging with Google Reviews 05:59 Internal Links for Local SEO 06:25 Local SEO Content Strategies 07:16 Deleting and Updating Content 11:14 Customer Language and SEO 12:51 Building Authority and Links 14:12 Google Business Profile Tips 16:50 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #localseo #googlebusinessprofile #seotips
--------
18:08
--------
18:08