The Edward Show

E1202: AI is turning self-promotion into recommendations. People are calling themselves the top expert in their niche on LinkedIn, in press releases, and on their own websites. Google's AI Overviews then repeat those claims and cite the original posts as evidence.
I break down real examples from the competitive SEO industry and show how to use these tactics to get AI to associate your name or business with the searches that matter.
Here's what I cover:
- How Pedro Dias called himself the world's most renowned AI visibility expert in a LinkedIn post, and Google's AI Overview repeated the claim hours later.
- Why starting a LinkedIn post with your target search phrase puts that language in the page title, URL, and meta description.
- How a relevant LinkedIn profile, established posting history, followers, and backlinks strengthen a post's chances of ranking.
- How Zeeshan Yaseen got Google's AI to call him a leading LLM SEO expert by distributing a press release through GlobeNewswire that appeared on Yahoo Finance.
- How that Yahoo Finance release continued appearing in AI answers months later, with backlinks to the release contributing.
- The three press release approaches: a strong placement with backlinks, a strong placement without backlinks, and recurring lower-cost releases.
- What an $80 AB Newswire release gets you versus a more expensive Yahoo Finance placement, plus the $500-per-year package for 83 releases mentioned in the episode.
- How David Quaid published a "Who Is the King of SEO?" article on his own website, then appeared in Google's AI Overview as the person associated with that title.
- How matching your target phrase in the page title, H1, URL slug, and beginning of the first sentence makes the page relevant to the query.
- How self-promotional "best of" listicles work to put your own business at number one.
- How you should publish only a handful of these listicles, disclose your connection, give competitors fair coverage, and avoid exaggeration.
- How to combine an on-site listicle, a press release, social posts, and backlinks so several sources reinforce the same claim.
The larger point: You don't need to wait for someone else to call you the leading expert. You need relevant pages, strong platforms, and a consistent claim that search engines can find.
⭐️ Source article - How to Get AI to Recommend You as the Expert - https://edwardsturm.com/articles/how-to-get-ai-to-recommend-you/ 
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 
00:00 AI Makes You Famous
01:14 LinkedIn Claim Hack
02:44 Press Releases That Stick
05:10 Your Website Crowns You
06:24 Self Promotional Listicles
07:45 Stack Tactics Together
08:46 Wrap Up
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  
#generativeengineoptimization #answerengineoptimization #searchengineoptimization #onlinereputationmanagement

E1201: Google is feeding Ahrefs, Semrush, Moz, and other SEO rank trackers incorrect search results. Websites appear to lose rankings overnight, even when Google Search Console shows stable rankings and traffic.
Google's crackdown on AI companies scraping its search results is disrupting SEO tools. I explain what's happening, why rank tracking data has become unreliable, and what SEOs need to trust instead.
Here's what I cover:
Why SEO rank trackers are showing incorrect data:
- Ahrefs, Semrush, and Moz are showing major inconsistencies in Google ranking data.
- Some tools show websites disappearing from page one for their own brand names.
- Google Search Console often shows no corresponding drop in rankings, impressions, or clicks.
- Agencies must explain these discrepancies to concerned clients.
How Google's anti-scraping measures are disrupting SEO tools:
- Google's legal fight against SERP API and efforts to stop AI companies from scraping Search.
- IP blocking targeting the proxy networks rank trackers use.
- New /goto/ redirects that create additional opportunities for session checks and bot detection.
- Increased CAPTCHAs and other anti-bot measures.
- Poisoned SERPs that give scrapers incorrect results rather than blocking them outright.
What the SEO community is reporting:
- Charles Floate's observations about rank trackers showing different results from Google SERPs.
- Reports of phantom search results, HTTP 429 errors, and pages full of irrelevant content.
- Why misleading data is worse than tools failing to retrieve rankings.
Why rank tracking might recover:
- Google's existing search syndication agreements, including Ecosia.
- Barry Schwartz's comment of Google's private search APIs for select partners.
- Google's original Search API, launched in 2002 and shut down in 2009.
- The 2025 antitrust ruling and licensing search results to qualified competitors.
- Rank Tracker's unverified claim that it restored top-100 keyword tracking.
- Improvements I've personally observed in Moz's search results.
What SEOs need to do right now:
- Use Google Search Console for your own site's rankings, clicks, and impressions.
- Cross-check suspicious third-party reports against actual Google Search results.
- Use the Search Console API to build reports and preserve data beyond its 16-month limit.
- Find keywords where your existing pages rank but don't fully satisfy search intent.
- Build dedicated landing pages for high-intent keywords already getting clicks.
- Keep building relevant content, authority, and pages that satisfy search intent.
- Don't assume a sudden drop in a rank tracker means your website actually lost visibility.
I also explain why keyword search volume estimates remain largely unaffected. Ahrefs and Semrush use Google Keyword Planner and third-party clickstream data, not just scraped SERPs.
The takeaway: Google's anti-scraping measures have disrupted rank tracking, not the fundamentals of SEO. Check Search Console before changing your strategy.
⭐️ Charles Floate on 𝕏 - https://x.com/Charles_SEO/status/2104504430683197518 
⭐️ Ep 1169 - How SEOs Actually Find Keywords in 2026 (What Reddit Gets Right and Wrong) - https://youtu.be/yIsli0iMQQs 
⭐️ Ep 1190 - Barry Schwartz: Google's War on AI Scrapers Is Breaking SEO Tools - https://youtu.be/wu_hOPmuDHE 
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 
00:00 Rank Trackers Going Haywire
02:02 Why Google Changed SERPs
02:36 Anti-Scraping Measures Explained
03:24 Poisoned SERPs Fake Data
03:55 What The SEO Community Sees
05:24 Will Tools Work Again
07:06 What To Do Right Now
08:08 Use Search Console As Truth
09:15 Keep Fundamentals And Keyword Research
11:32 Learn Proper SEO And Wrap Up
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  
#searchengineoptimization #seo #performancemarketing #digitalmarketing

E1200: What SEO strategies actually work?
I found a Reddit thread asking SEO practitioners which strategies delivered real results. For episode 1,200 of The Edward Show, I break down nine strategies and explain how to use them for Google rankings, backlinks, leads, and AI search visibility.
Here's what we cover:
- Map the entire buyer journey, not just individual keywords. Someone researching an expensive purchase will check YouTube reviews, Reddit discussions, third-party websites, and AI answers before buying. Get your brand into that research process.
- Find buyer-intent keywords your competitors aren't targeting. Look for queries they rank for without dedicated content. Put the target keyword in your page title, URL slug, H1, and opening sentence. Don't stuff long-tail keywords throughout the page.
- Build topical clusters that support your money pages. Create pages around related searches, connect them with internal links, and link from pages already ranking to relevant bottom-of-funnel pages.
- Find opportunities in Google Search Console before creating new content. Look for pages with impressions but few clicks. Enable Average Position and identify queries close to the top three. Check whether the page targets those queries or needs improvements.
- Refresh existing content instead of constantly publishing. Update outdated information, match search intent, strengthen internal links, and cover missing long-tail topics. Three Reddit commenters recommended this. If your existing pages aren't ranking, diagnose the problem before publishing more.
- Answer the searcher's question above the fold. Cut introductions and clutter. Use concise explanations and white space. Revisit pages after a few months to spot weak sections that seemed fine when you wrote them.
- Earn backlinks through personalized outreach and partnerships. Approach businesses in adjacent industries instead of competitors. A plumber could earn a link from a roofer's website and promote the roofer through social media posts that also rank on Google.
- Prioritize search intent over search volume. A low-volume query with clear purchase intent often brings more business than a large informational query. Identify what the searcher wants, answer it immediately, and link to supporting content.
- Get mentioned on pages that rank on Google and appear in AI citations. Find recommendation lists repeatedly cited in your industry. Pitch your business to their publishers. These placements put your brand in front of buyers and give AI systems another source mentioning your company, even without a backlink.
⭐️ The Reddit Thread - https://www.reddit.com/r/SEOTips101/comments/1wn8k7n/whats_one_seo_strategy_that_actually_worked_for/ 
⭐️ Ep 1100 - The SEO Colony Hack That Ranks Money Pages Without Backlinks - https://youtu.be/FFGNSAjdz6Y 
⭐️ Ep 787 - The #1 SEO Hack: Why Content Refreshes Beat New Content - https://youtu.be/UKvGmqzIxg4 
⭐️ Ep 1194 - 6,337 Cold Emails Reveal What Actually Gets Replies (And Backlinks) - https://youtu.be/TRMM8wsCDes 
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 
00:00 SEO Fundamentals Reality Check
00:32 User Journey Over Keywords
01:09 Reviews and Third-Party Proof
03:18 Competitor Gaps and Targeting
04:22 Topical Clusters That Compound
05:32 Refresh Pages Already Ranking
07:07 What Good Content Means
08:40 Personalized Outreach Partnerships
10:38 Intent First Internal Linking
11:09 Page One Mentions for GEO
12:29 1200 Day Podcast Wrap Up
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  
#searchengineoptimization #seo #seotips #digitalmarketing

E1198: Do nofollow backlinks boost Google rankings? I walk through findings from Rand Fishkin, Kyle Roof, and Joy Hawkins, plus an AI search study that challenges the idea that nofollow links have no SEO value.
The practical takeaway: look beyond the link attribute. Pay attention to whether the linking page ranks on Google and attracts organic traffic.
In this episode:
- Google's 2019 change: Google shifted from ignoring nofollow links as ranking signals to treating nofollow, sponsored, and UGC attributes as hints about which links to consider or exclude.
- Rand Fishkin's experiments: Two tests pointed nofollow links from 55 and 42 websites at target pages. I cover the ranking gains and the unexpected result after participants removed the links: rankings kept improving.
- Kyle Roof's two criteria: The linking page ranks well on Google AND gets organic clicks. I explain how these criteria shaped Joy Hawkins' follow-up tests.
- Joy Hawkins' results: Joy added a nofollow link from a Local Search Forum page that already ranked and attracted traffic. The next day, her target page ranked AND a YouTube video that she had embedded on the target page ALSO ranked. She then reported positive ranking effects in additional tests.
- Nofollow links from major websites: I discuss Link Rush's reports of ranking improvements, faster indexing, and greater brand visibility after receiving nofollow links from the BBC and GOV.UK, plus the additional links and client trust those mentions attracted.
- Backlinks and AI search: A Semrush study with Kevin Indig examined 1,000 domains across five AI platforms. Nofollow backlinks showed a slightly stronger correlation with AI mentions than follow backlinks.
- A possible explanation for the AI findings: Platforms such as Reddit, Wikipedia, and Quora use nofollow links and frequently appear in AI answers.
- What this means for link building: Evaluate the source page, its rankings, its traffic, and its audience before dismissing a backlink because it carries a nofollow attribute.
These experiments and reports challenge the blanket claim that nofollow backlinks are worthless. They also give you specific criteria for evaluating the next link you earn.
⭐️ Google's 2019 announcement on nofollow links - https://developers.google.com/search/blog/2019/09/evolving-nofollow-new-ways-to-identify 
⭐️ Rand Fishkin's nofollow experiments (#10) - https://seosherpa.com/seo-experiments/ 
⭐️ Joy Hawkins nofollow backlink tests - https://www.sterlingsky.ca/nofollow-links-impact-seo/ 
⭐️ Link Rush nofollow study - https://www.linkrush.co.uk/blog/do-nofollow-backlinks-help-seo-in-2026 
⭐️ Semrush nofollow AI search study - https://www.semrush.com/blog/backlinks-ai-search-study/ 
⭐️ Ep 1163 - The $50,000 Internal Linking Experiment: Links That Get Clicked Carry More Weight - https://youtu.be/biy8ILxTzqc 
⭐️ Ep 948 - Why Low-Authority Backlinks Can Outperform High-Authority Ones - https://youtu.be/1gCsGVu3Izg 
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 
00:00 Do Nofollow Links Rank
00:16 Google Nofollow Update
01:35 Early Nofollow Experiments
02:31 Joy Hawkins 2024 Test
05:14 API Leak Engagement Signals
06:01 Big Brand Nofollow Wins
06:58 Nofollow Links For AI
07:32 Natural Link Profile Tips
08:16 Final Verdict And Advice
09:26 Podcast Milestone Outro
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  
#searchengineoptimization #linkbuilding #seo #backlinks

E1199: Rihanna's Fenty Beauty is beating Dior in the AI Search. Harpreet Singh joins me to break down the customer reviews, third-party coverage, and product pages behind Fenty's outstanding visibility.
His explanation starts with one idea: "AI is a parrot." When publications, customers, and retailers consistently recommend a product, AI repeats those recommendations.
We examine what Fenty gets right and how to apply those lessons to ecommerce, B2B, and local businesses.
In this episode:
- Nearly 53,000 customer reviews. We look at Fenty's Google Shopping presence and discuss why a good product and strong customer feedback belong at the center of your AI search strategy.
- Recommendations from trusted publications. The New York Times, InStyle, beauty bloggers, and creators all reinforce Fenty's reputation. We discuss how to find the equivalent publications and reviewers in your industry.
- Product descriptions that answer buying questions. Fenty clearly lists ingredients, benefits, awards, and attributes like "vegan" and "cruelty-free." Those details match the preferences shoppers share with ChatGPT and other AI tools.
- A specific statistic that AI repeats. Fenty says it sells one lip gloss every 10 seconds. We examine how the brand reinforces that claim through its product page and media coverage.
- Third-party retailer pages. Sephora adds its own product descriptions and thousands of reviews, creating another source of information about Fenty beyond the brand's website.
- Sales copy on bottom-of-funnel pages. Explain your product, establish trust, and show buyers what makes your offer worth choosing. We discuss why generic informational content misses the purpose of these pages.
- Local mentions for smaller businesses. Relevant directories, industry websites, and chambers of commerce offer practical places to establish your business's credentials.
We also investigate Sephora's holiday SEO pages:
- Searches like "affordable gifts for teachers," "gifts for men who have everything," and "gifts for your boyfriend's mother."
- The trade-off between publishing more keyword-targeted pages and maintaining content quality.
- Why a major retailer's results don't automatically translate to a smaller website.
- How existing authority, traffic, and site history affect decisions about scaling content.
- Ways to improve or repurpose seasonal pages after the holiday shopping period.
Finally, we examine Toyota's consistent use of "reliable" across its brand messaging and press releases. Harpreet explains how repeated language spreads through third-party coverage and strengthens the association between a brand and the qualities buyers want.
We also discuss:
- Why Harpreet expects AI discovery to drive more branded searches.
- How shoppers move from AI recommendations to Google and YouTube research before buying.
- How strong customer support encourages positive reviews and protects your reputation.
- How to incorporate valuable search terms into your company descriptions across relevant websites.
Build a product people recommend. Give them excellent support. Earn relevant coverage. Make your product pages clear, specific, and persuasive.
⭐️ Harpreet Singh's Personal Site - https://harpsdigital.com  
⭐️ Harpreet on X - https://x.com/harpreetchatha_ 
⭐️ Harpreet's Newsletter - https://seoespresso.com 
⭐️ Harpreet on LinkedIn - https://linkedin.com/in/harpreetsingh8/ 
⭐️ Harpreet on TikTok - https://tiktok.com/@seoharp 
⭐️ Harpreet on YouTube - https://youtube.com/@seoharp  
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 
00:00 Challenger Wins AI Search
00:18 Why Fenty Shows Up
01:13 Reviews Drive Visibility
02:23 Press Mentions Matter
04:26 AI Is a Parrot
06:09 On Page Product Signals
07:53 Sales Copy Over Blogs
09:43 Stats and PR Amplify
12:03 Resellers and Unique Copy
13:31 Playbook for Any Industry
15:45 Sephora Gift Pages Test
17:31 Fenty Traffic Collapse Clue
18:30 Sephora Gift Pages
19:00 Fenty Long Tail TikTok
20:15 Core Update Traffic Drop
20:53 SEO Nuance Warnings
21:59 Sephora Rank And Tank
24:45 Safer Scaling Tactics
27:06 Win In AI Search
29:14 Branded Click Future
33:17 Toyota Reliable Narrative
36:45 Final Wrap Up
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ 
#generativeengineoptimization #answerengineoptimization #searchengineoptimization #seo