The Future of In-House Creative Leadership

This time, I am joined by Margherita Orsini, who has just wrapped up her role as Director of the Creative Studio at a major flavour house to start a new - brand leadership role in the pharmaceutical industry.
Over the past decade, Margherita has led and evolved large in-house creative teams, bringing agency-level quality and strategic rigor into their internal operations.
In just three years, Margherita successfully transformed her team from a basic design production unit into a strategic, "agency-quality" powerhouse, bringing all major campaign and brand work entirely in-house.
Margherita says “I believe that most brand problems are organisational problems in disguise.”
A firm believer that creative leaders must master business strategy to break the "glass ceiling", Margherita is here to share her invaluable insights on navigating corporate change and elevating the role of in-house creative teams.

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We offer a FREE Insider membership with access to our job board, learning resources and community updates — all designed to support you in your in-house leadership journey.
If you’re curious more info is here: https://theinsideout.community/insider/

This time I am joined by Robert Berkeley the CEO of EKCS Group - a business that sits right at the intersection of marketing operations, technology, talent and outsourcing. He has a genuinely global perspective on how organisations are building and running their creative capabilities, and has been a champion of in-house creative teams long before me!
June and July is conference season, and this year it's been a big one. Cannes Lions in France, the ANA In-House Agency Conference in California, MAD//Fest in London. Between us, Robert and I have been across all three so I wanted Robert to join me so we can start looking at the sessions, the conversations and the patterns emerging across all of them.
So this episode is us comparing notes on what we actually saw and heard, both on stage and the conversations being had 1-1. And what it means for you as an in-house creative leader.

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We offer a FREE Insider membership with access to our job board, learning resources and community updates — all designed to support you in your in-house leadership journey.
If you’re curious more info is here: https://theinsideout.community/insider/

This time I am joined by Amale Ghalbouni, strategist, author, keynote speaker, and founder of The Brick Coach.

Amale has built a career at the intersection of creativity, leadership, and organisational change - working across industries to help in-house creative leaders move from reactive firefighting to intentional, strategic risk-taking. She's now channelling almost two decades of that experience into her upcoming book, Experimental: The restless leader's field guide for building high performing, change-ready teams. 

At a moment when in-house creative teams are under real pressure to prove their strategic value, to do more with less, and to lead through uncertainty, Amale's thinking feels urgently relevant. 

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We offer a FREE Insider membership with access to our job board, learning resources and community updates — all designed to support you in your in-house leadership journey.
If you’re curious more info is here: https://theinsideout.community/insider/

5in5 is our new mini video series interviewing our Inside Out® Visionary Members.

Five minutes. Five questions. About their world, their work, and what in-house creative leadership really looks like, right now.

This time I am joined by Richard Letterman, Executive Creative Director at TomTom.

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We offer a FREE Insider membership with access to our job board, learning resources and community updates — all designed to support you in your in-house leadership journey.

If you’re curious more info is here: https://theinsideout.community/insider/

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A big thank you to Ride Shotgun, a brand and activation agency and partner of the Inside Out® Community, for producing our 5in5 series.

This time I'm joined by Jesse Krinsky, Founder and Lead Consultant at In Focus Consulting.
Jesse has spent more than 20 years working inside the problems he now helps others solve - leading creative operations at The Economist Group and Thermo Fisher Scientific, and consulting for brands including Samsung, Coca-Cola, Johnson & Johnson, Ralph Lauren and Prudential. He's also the host of the Creative Ops Compass podcast, where he tackles the operational challenges that cost in-house creative teams time, money and strategic influence.
Jesse is based in the northeast US and is joining us today as Inside Out's first US advisor and local ambassador!

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We offer a FREE Insider membership with access to our job board, learning resources and community updates — all designed to support you in your in-house leadership journey.
If you’re curious more info is here: https://theinsideout.community/insider/