The Future of In-House Creative Leadership

This time, I’m joined by Greg Logan, founder of Narrativity and author of Creating a Blockbuster Brand. Greg has had one of those careers that's genuinely difficult to put in a box. He started in advertising, became creative director of Leo Burnett Milan at 25, went on to win a Cannes Lion for advertising, a MIPFormats award for television, and a Crystal Bear at the Berlin Film Festival.
For over 30 years the world's biggest brands - Adobe, Google, Virgin, Qantas, Diageo, Forbes - have turned to him to build stronger stories. In 2019 he brought all of that together and founded Narrativity, a consultancy that uses Hollywood's proven storytelling formulas to help brands connect, cut through, and grow. And he's just released his book, Creating a Blockbuster Brand.
Storytelling is even more important than ever so I am really pleased to have Greg join me to look at storytelling for brands but also storytelling for you to have more creative influence. 

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This time I'm joined by Kerry Matto, Global Creative Studio Ops Manager at Just Eat. Kerry leads the global in-house creative studio across London, Amsterdam, and vrot-swaaf (Wroclaw) - a team handling around 2,000 briefs a year across brand campaigns, BAU, local market adaptations, and everything in between.
With a background spanning fashion, animation, and creative production, and previous stints at Dr. Martens, Ted Baker, and Liberty, Kerry brings a deeply operational lens to in-house creative leadership: how you build the systems, governance, and team culture that let great work happen consistently at scale. 
Kerry and her team are taking the lead with the implementation of AI so I wanted to get her on the podcast to hear all about that too.

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We offer a FREE Insider membership with access to our job board, learning resources and community updates — all designed to support you in your in-house leadership journey.
If you’re curious more info is here: https://theinsideout.community/insider/

This time I'm joined by Steve Peck, VP of Creative at Comcast. Steve has spent over 20 years building brands people love - from his early days at R/GA on Nike, to BBH New York where he created Google's first-ever national TV campaign, including the 'Dear Sophie' spot named Time Magazine's number-one commercial of the year.
He went on to lead creative at agencies including Anomaly, consult in-house at Apple, Meta, and Spotify, and most recently led Pinterest's award-winning House of Creative - a 50-plus-person in-house agency - before taking on his current role building Comcast's in-house creative agency from the ground up. 

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We offer a FREE Insider membership with access to our job board, learning resources and community updates — all designed to support you in your in-house leadership journey.
If you’re curious more info is here: https://theinsideout.community/insider/

This time I'm joined by Lara Vandenberg, Founder and CEO at Assemble. Born and raised in Sydney, Australia, Lara moved to New York and spent a decade leading marketing and communications at some of the world's fastest-growing tech companies. Named to both the Forbes 30 Under 30 and B&T 30 Under 30 lists for innovation in advertising, she went on to found Assemble: an enterprise platform and marketplace of over 50,000 creative, production and marketing professionals that helps Fortune 500 brands operationalise their entire contingent workforce.

Lara is sitting at the intersection of marketing, talent and technology so I wanted to get the view from her vantage point and what the future of in-house creative teams looks like from there?

I also want to say that this is not a sponsored or paid for episode, currently I don’t have anyone on the podcast unless they have an interesting, valuable, story to tell.

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We offer a FREE Insider membership with access to our job board, learning resources and community updates — all designed to support you in your in-house leadership journey.
If you’re curious more info is here: ⁠https://theinsideout.community/insider/⁠

This time, I am joined by Margherita Orsini, who has just wrapped up her role as Director of the Creative Studio at a major flavour house to start a new - brand leadership role in the pharmaceutical industry.
Over the past decade, Margherita has led and evolved large in-house creative teams, bringing agency-level quality and strategic rigor into their internal operations.
In just three years, Margherita successfully transformed her team from a basic design production unit into a strategic, "agency-quality" powerhouse, bringing all major campaign and brand work entirely in-house.
Margherita says “I believe that most brand problems are organisational problems in disguise.”
A firm believer that creative leaders must master business strategy to break the "glass ceiling", Margherita is here to share her invaluable insights on navigating corporate change and elevating the role of in-house creative teams.

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We offer a FREE Insider membership with access to our job board, learning resources and community updates — all designed to support you in your in-house leadership journey.
If you’re curious more info is here: https://theinsideout.community/insider/