The Future of In-House Creative Leadership

• 22 Zoe Scaman on the future of branding

  In this episode I am talking to Zoe Scaman, Founder of Bodacious, a full-service strategy studio about the future of branding.Zoe is a visionary strategist and entrepreneur who has made waves in the world of brand strategy, entertainment, and emerging technologies. Her bold and audacious thinking has shaped culturally compelling brands like Lego, Netflix and Oatly. If you follow Zoe you will know that she is well known for her intelligent thinking around the intersection between brand strategy, cultural trends, and technological advancements and knowing what needs to happen next.Zoe is a testament to the power of bold thinking and adaptability in the face of rapid cultural and technological shifts.For in-house creative leaders who are working with strategy and brand building in this increasingly complex and dynamic world can learn so much from Zoe.----In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.Download the report for FREE here:https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/

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• 21 Matt Watson, ECD, Europe at Sips&Bites at PepsiCo

  Matt Watson, Executive Creative Director at Sips&Bites, PepsiCo's in-house creative agency. Matt is an award-winning creative leader who has shaped bold, entertaining campaigns for major global brands. His integrated thinking delivers ideas that capture attention and drive sales across platforms, showcasing his adaptability in a dynamic marketing landscape. As of 2024, Matt’s astonishing number of accolades and achievements includes three Cannes Lions, with six shortlist appearances; four D&AD Pencils - including a yellow pencil - and a Gold and two bronzes at Eurobest. Other wins include seven Creative Circles, a Drum Grand Prix, a Webby award and multiple Caples, LIA and Gold Drum awards. Sips&Bites has been named 4th most creative in-house agency in the world by D&AD and 10th most creative agency in the UK at Cannes Lions, while Campaign named Matt himself No.3 in-house creative leader in 2024. And a cease and desist from Mariah Carey to end the year! In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity. Download the report for FREE here.

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• 20 Simon Au, North American ECD at Kraft Heinz's internal agency, The Kitchen

  Simon Au is the North American Executive Creative Director at Kraft Heinz's internal agency, The Kitchen. Under his leadership, the agency has achieved remarkable growth, expanding to over 100+ team members spanning two countries and overseeing 15 brands, all within just two years. His leadership has transformed the agency into a nimble, culturally responsive creative powerhouse known for producing fast, innovative work. The agency has earned numerous awards worldwide, including recognition at Cannes and being named the Drum's Global In-House Agency of the Year, ANA In-House Agency of the Year, and Shorty small agency of the year.  Beyond his contributions to The Kitchen, Simon is a dedicated advocate for diversity and inclusion in the industry, particularly championing BIPOC (Black, Indigenous, and People of Color) and LGBTQ+ representation throughout his career. --- In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity. Download the report for FREE here: https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form

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• 19 Nish Patel, host of the CreativeOps Podcast

  Nish Patel is the host of the CreativeOps Podcast, which explores the evolving landscape of in-house creative leadership, and the soon-to-launch Prompting Humans podcast, focused on the intersection of AI and human creativity in all its forms. Nish has been working with enterprise marketing and creative services departments over the last 10 years, after identified the emerging field of Creative Operations, he has been talking about it ever since at dozens of conferences, webinars, and even hosting industry workshops. Nish is THE evangelist of Creative Operations. Born in Canada with East Indian heritage, Nish’s identity is a blend of diverse influences, shaped by American culture and increasingly rooted in ancient Indian teachings. This unique combination has taught him to learn from the past, embrace an open mind, and remain optimistic about the boundless possibilities of tomorrow. --- In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity. Download the report for FREE here: https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form

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• 18 Omar Fahmi, Creative Director at Virgin Media O2

  Omar Fahmi is a seasoned creative consultant and design director with over 15 years of experience which spans across advertising, marketing, automotive, telecoms, prop-tech, and education. He currently serves as the Creative Director for Virgin Media O2 Business, where he leads the in-house creative team and oversees external communications for Virgin Media, O2, and Virgin Media O2. Under his leadership, the team has achieved significant recognition, including a gold award at the B2B Marketing Awards 2022 and multiple nominations in various categories. Additionally, they have been finalists in the B2B Drum Awards for two consecutive years. --- In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity. Download the report for FREE here: https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form

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