Carol Feeley, Head of Creative at Ocado Retail, leads a team of over 30 creatives spanning motion, copy, design, and beyond. With over 15 years of experience, she has crafted award-winning campaigns for brands like Innocent Drinks, Disney, and Warner Bros. Carol is a trained coach and an advocate for inclusive creative leadership. She’s known for her slightly rebellious nature, always pushing boundaries to deliver unexpected and impactful work.----We offer a FREE Insider membership with access to our job board, learning resources and community updates — all designed to support you in your in-house leadership journey.If you’re curious more info is here https://theinsideout.community/insider/
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40 Mali Okoi-Obuli on the future of production
Mali Okoi-Obuli is the founder of OURHouse, a global creative production house built for brands that think beyond borders. With hubs spanning London to Lagos, Miami to Madrid, OURHouse champions creative production that is more open, more creative, and more diverse — collaborating across cultures to make creativity limitless. Before launching OURHouse, Mali was Global Senior Manager and Executive Producer at adidas, overseeing global campaigns for football, adidas by Stella McCartney, training, sportswear, and more. She is passionate about reframing production as a strategic, creative force — protecting ideas, solving problems, and driving cultural impact at every stage of execution.-----We offer a FREE Insider membership with access to our job board, learning resources and community updates — all designed to support you in your in-house leadership journey.If you’re curious more info is here https://theinsideout.community/insider/
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39 Andy Pearson, VP of Creative at Liquid Death
This time I am joined by Andy Pearson, the VP of Creative at Liquid Death, the billion-dollar canned water brand that has flipped the beverage industry on its head with dark humour, viral stunts, and cult-like storytelling.Before joining Liquid Death, Andy honed his skills in top creative agencies, leading work for global brands at CP+B, Deutsch LA, and Humanaut. Since moving in-house, he’s helped build a creative culture that thrives on taking risks, making entertainment over ads, and treating Liquid Death as a character in its own right.From collaborating with Martha Stewart on severed-hand candles, to producing coffin-shaped coolers and launching absurdly entertaining campaigns, Andy has shown how fearless creativity can fuel exponential growth.------Download our Inside Out® Pathway - A guide to in-house creative leadership development and growth.The Inside Out Pathway is a starting point for in-house creative leaders to be able to navigate themselves and their teams to get creativity closer to the C-Suite.https://theinsideout.community/resources/the-inside-out-pathway
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38 Luke Scheybeler, CCO (co-founder of Rapha and Tracksmith)
Luke Scheybeler (Skybehler), a renowned creative leader and brand strategist, best known as co-founder of the global sportswear brands Rapha and Tracksmith. At Rapha, he shaped the iconic aesthetic and storytelling that redefined cycling culture, before going on to launch Tracksmith, a premium running brand rooted in tradition and performance. Beyond founding brands, Luke has held creative leadership roles with the Swiss porivate bank Pic-tay Group and Publicis Sapient.In the last few years Luke has founded a number of businesses as Chief Creative Officer/CMO.Luke believes creativity thrives when CEOs and creatives work hand-in-hand. With a career dedicated to building brands with cultural narratives, Luke continues to explore how creativity drives business, brand, technology and culture.-----Download our Inside Out® Pathway - A guide to in-house creative leadership development and growth.The Inside Out Pathway is a starting point for in-house creative leaders to be able to navigate themselves and their teams to get creativity closer to the C-Suite.https://theinsideout.community/resources/the-inside-out-pathway
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37 A deep dive into our Pathway model with Nish Patel
I joined Nish on his CreativeOps Podcast earlier this year. to deep dive on our Pathway model. (If want to know a bit more about Nish Patel then check out episode 19. )You can download our Inside Out® Pathway for free here - https://theinsideout.community/resources/the-inside-out-pathwayThe Inside Out Pathway is a starting point for in-house creative leaders to be able to navigate themselves and their teams to get creativity closer to the C-Suite.
Welcome to The Future of In-House Creative Leadership hosted by Emma Sexton, a podcast brought to you by the Inside Out® Community, the professional home for in-house creative leaders.
In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity. Download the report for FREE here https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form
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Ireland