The GaryVee Audio Experience

In this episode of the GaryVee Audio Experience, I sit down with Poppi co-founder Allison Ellsworth to discuss the biggest transition in marketing history: the shift from social media to "interest media." I challenge you to stop relying on outdated "potential reach" and start posting one to three times a day on LinkedIn and TikTok. I also dive into why branding is an art form that requires humility and why replying to your comments is the most underutilized growth hack in the game.
You’ll learn about:
Potential Reach vs. Actualized Reach

Why LinkedIn is the New Facebook 2012

The Effect of TikTok for B2C Brands

How to Build a Brand Community Through Radical Listening

Why Ego is the Greatest Barrier to Your Business Scaling

In this episode, we refurbished a keynote I gave back in 2017 in Los Angeles, CA. I break down why the digital environment is the greatest historical opportunity for entrepreneurs since the industrial revolution. I challenge you to stop debating the "minor leagues" and start committing 20 hours to educate yourself on the technologies that will help you 2-3x your business. I also discuss the necessity of being a media company first and why your reputation is shifting entirely to the digital environment.
You’ll learn about:
Why Attention is the Number One Currency

Documenting the Journey vs. Faking a Lifestyle

The "Immigrant Mentality" for Modern Business

Why Every Business is Now a Media Company

Preparing for the Voice, AR, and AI Revolution

In this episode of the GaryVee Audio Experience, I talk about the biggest opportunity you have in 2026: becoming a content media company. I encourage you to do your 20 hours of homework on how to get started with AI and new social platforms like TikTok Shop and YouTube Shorts. I also discuss how to be more efficient by cutting down meeting times and why there’s no such thing as "no time" for marketing.
 You’ll learn about:
How to adopt a media-first mindset for any industry
The 24-posts-a-day strategy for ultimate reach
How to use "Green Screen" commenting to provide daily value
Using AI (ChatGPT, Claude, Gemini) to fuel your content research
The transition from traditional SEO to AI-driven search results (AEO/GEO)

In this episode of The GaryVee Audio Experience, I talk about the biggest opportunity you have right now: the shift in social media algorithms. I encourage you to do your homework on where your specific audience actually lives, whether that is LinkedIn for executives or TikTok for the 40–60 demographic. I also discuss how to prepare financially to chase your dreams and why the secret to my career isn't talking—it’s listening.
You’ll learn about:
The "A to Z" Texting Strategy for New Businesses

How to Use AI to Solve Hardcore Marketing Questions

The Importance of Cutting Overhead to Fund Your Dream

Why "Giving it Away for Free" Builds the Most Trust

How to Overcome the Fear of Selling

In this episode, I sit down on the We Might Be Drunk Podcast to discuss the massive shift happening in media and technology. I encourage you to stop fearing the future and start understanding how AI-driven tools like perfect dubbing and digital avatars are going to provide unparalleled opportunities for creators to reach global audiences. I also discuss my "over-indexing" ad strategy and why sports tribalism is the best way to understand human behavior in 2026.
You’ll learn about:
The Power of "Organic First" Content

How AI Will Eliminate Language Barriers for Creators

The Rise of Live Social Shopping (Commerce-tainment)

Why "Overexposure" is an Outdated Concept

How to Use Social Algorithms as a Real-Time Feedback Loop