The Mind Your Business Podcast

Last week I broke down the three foundational pillars of any great offer, and today, I'm following it up with the part most people dread: actually pitching the thing! In this episode, I walk you through my 11-step perfect pitch sequence, the exact framework that has been responsible for almost $110 million in sales in my business. 
This works everywhere. Webinar, live, email, automated funnel, the ingredients and the order never change. Let's get into it!
Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. 
In this episode you'll hear: 
The PSP formula and how to use it as a cheat code to transition seamlessly into your pitch every single time

Why you should be writing 60 headlines before you write a single word of your offer copy

The power of addressing the biggest elephant in the room early in your pitch and exactly what happens when you ignore it instead

Why your offer modules should each feel like their own standalone product worth the price of the whole thing

The pricing story and the reason that leading with the price before you've built any context is the fastest way to make people think it's too expensive

Why a longer refund window actually reduces refunds, and the one situation where I recommend having no refund policy at all

The million-dollar bonus strategy: how to use your value-add section to dismantle the exact objections that would have stopped someone from buying

How the "fast acting bonus" can be the difference between people buying now versus never

Why 95% of all questions that come in after you make an offer are actually objections in disguise, and the way to respond that gets to the root belief underneath



For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/842

As an online expert, coach, or content creator, there are really only two things that should ever be at the forefront of your mind: your brand and your offers. In this episode, I'm breaking down what I call the art of the offer, including the three foundational pillars that every irresistible offer is built on, the biggest mistakes I see coaches making when they try to craft their pitch, and the trends and changes I'm watching closely heading into 2026. 
This one is packed, and next week I'm following it up with an 11-step sequence for how to actually pitch the thing, so make sure you're subscribed!
Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. 
In this episode you'll hear: 
Why I believe brand and offers are the only two things that truly matter in an online business

The three foundational pillars of any great offer and what most people get wrong about each one

Why surveys are one of the least effective ways to understand your audience, and what I use instead to find out what people actually want

The Henry Ford principle applied to offer creation and why selling people what they think they need is a trap that will cost you sales

How specificity and niching down are going to be more important than ever in 2026 and the danger in going broad with your brand

The way that the process you use is becoming the most exciting opportunity in this industry right now

The pricing mistake almost everyone makes and why you should always pick your price first, then build the story around it

Why AI is actually creating more demand for high-ticket human coaching, not less, and what that means for how you structure your offers

The danger of outsourcing your business decisions to AI and a cautionary story about a student who followed AI advice straight into their worst launch ever

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/841

I'm back with a solo episode today, and I've got A LOT to cover here. We're talking about AI and the predictions I've been making about it: what I got right, what's coming next, and the premonition I had that I think is about to hit a lot of people hard! 
But before we get there, I share something personal that I've never talked about publicly until now, and I reveal what that journey taught me about faith, mental mastery, love, and why business is here to fuel life, not the other way around. 
This one's a little different than what you're used to hearing on the show, but I think you're going to want to hear all of it! 
Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. 
In this episode you'll hear: 
How the growing revolt against AI we're seeing now is exactly what I've been predicting 

The three serious consequences of outsourcing your content and copywriting to AI, and the ways in which it's doing more damage to your brand than you realize

Why becoming an "AI expert" overnight is one of the most dangerous moves you can make for your business right now

The premonition I had about what's coming for people living in their "Claude cave"

A closer look at the cognitive decline I'm personally witnessing in real time

The two smartest ways to actually use AI in your business, including the iPhone app I built in an hour that solved a real problem for me

The team structure I believe will be the biggest competitive advantage in the next 6 months

A personal update I've never shared publicly and the invaluable life lessons I received and will never forget 

How Jenni and I are now co-creating together, what this new chapter looks like, and why simplicity and lifestyle are what we're building toward next

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/840

What if the key to manifesting everything you want isn't working harder, thinking bigger, or pushing through, but something else that most people don't consider, or even know exists? 
Today, I sit down with meditation teacher, manifestation expert, and founder of Ziva Meditation, Emily Fletcher, for one of the most expansive and wide-ranging conversations to ever grace this podcast. Emily has been teaching meditation and embodied manifesting for 18 years, led ceremonies for 30,000 people online, and is now setting her sights on sacred sites around the world, including a large-scale ceremony at the pyramids of Giza this October. 
In this episode, we go deep on the ancient mysteries of Egypt, the nature of consciousness, what it really means to manifest, why pleasure is a pathway to the divine, and the surprising reason that doing less might actually be the most powerful thing Emily has ever done.
This is one of those conversations I'll be thinking about for a long time, and I can't wait for you to listen! 
Emily is hosting a free 3-day live event called Magic Maker on July 16th, 21st, and 23rd at 1 PM ET,  and if this conversation lit something up in you, you won't want to miss it! This is where she'll teach you how to stop manifesting from stress and start manifesting from the field, so your dreams start chasing you instead of the other way around. Save your spot here: https://zivameditation.com/pages/magicmakerevent.
Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jenniwedmore and @emilystellafletcher. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. 
In this episode you'll hear: 
Emily's theory on who really built the pyramids and the reasoning behind this

What happened when Emily led 40 people on a $17,000 pilgrimage up the Nile,  and the brutal initiations that taught her exactly what she'd need to do differently at scale

The Broadway life that looked like a dream from the outside and the insomnia, gray hair, and misery that led Emily to meditation and changed everything overnight

The backstory of how she created the world's first online meditation training in 2013, years before Headspace or Calm

The number one reason people think they can't meditate, and the single biggest mistake you can make

Why meditation and manifestation are two sides of the same coin

The Vedic concept of creation, maintenance, and destruction,and why playing it safe by trying to maintain what you've built is a very dangerous game

Emily's honest confession about how much of her relentless doing has been driven by unworthiness and what finally revealed this to her

Why Emily believes your desires are divinely inspired and what is actually  required to receive them

What "Cosmic Emily" is, why strangers keep reporting her appearances in their dreams and medicine journeys, and what it's taught her about the power of holding frequency over taking action



For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/839

Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.
Today, Jenni is joined by voice and dialect coach Katherine Beck, calling in live from the set of a major Hollywood feature film starring Chris Hemsworth: a moment that perfectly encapsulates just how far her Business by Design journey has taken her! 
Katherine helps non-U.S. actors master the American accent and book American roles, and her path to a multiple 6-figure business was anything but linear. From spending years lost in failed launches and a draining pivot away from her true passion, to going all-in on 25 consecutive webinars and completely transforming her business, her identity, and her life, Katherine's story is a powerful testament to what happens when you stop chasing shiny objects and commit to the one thing that lights you up.
This is another real story of clarity, momentum, and the breakthroughs that happen when you finally stop guessing and start following a proven path. From first digital products to 6-figure launches, to building audiences and scaling systems, every conversation reveals the mechanics of what actually creates growth in a digital business. Because when you see someone just a few steps ahead of what you're doing, something powerful happens.
🚀 Ready to Build a Business That Gives You More Freedom?
The doors to Business By Design are officially OPEN, but only for a few short days.
If you're tired of piecing your business together with random strategies, guessing what to do next, or feeling like you're working harder than your results reflect, Business By Design was built for you.
This isn't just another online course.
It's the complete, step-by-step blueprint for building, launching, and scaling a profitable digital business with more clarity, more confidence, and a proven roadmap to follow.
Learn more and enroll here:
👉 www.businessbydesign.net
Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jenniwedmore and @katherine_beck_. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. 
In this episode you'll hear: 
How Katherine went from selling just one copy of a program she spent nine months building, to generating $24,000 in a single launch

The pivotal Business by Design tool that helped her finally get clear on her messaging, achieve a $91 EPL, and make more in one launch than she ever had before

Why hitting Katherine first $100K year still felt heavy  and the deeper personal and business reasons she almost walked away from her true passion entirely

The deeply personal moment in 2023 that forced her to completely restructure her business, simplify everything, and go all in on working with actors

How a challenge James made to her became the single most transformative business decision Katherine ever made 

The unexpected identity shifts that came from running bi-weekly webinars, including losing 30 pounds, returning to acting, and landing a job coaching Chris Hemsworth on a major Hollywood film

Why Katherine went from avoiding numbers entirely to tracking every webinar metric obsessively

How repetition transformed sales objections from something scary into something fun

The powerful mindset reframe around pivoting that Katherine shares for anyone afraid of what their audience will think

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/838