The Purpose Map with Casey Berglund

What does it take to build something incredible from nothing—and then know when it's time to step back? In this episode, Casey sits down with Natalie Batlle, founder of Juno House Club, the women's membership club in Barcelona that has become a sanctuary for ambitious, soulful, and creative women from around the world. Natalie shares her journey from being a first-time founder building something fast without a playbook to transitioning out of the CEO role into a more strategic position as Chairwoman, and how she's learning to embrace this season of soul-searching and reflection. This is a conversation about the evolution of leadership, the gift of creating space for others even when you can't always enjoy it in the same way yourself, and what it means to honour both the vision and the journey. Natalie opens up about the founder's paradox—operating something so intensely that you can't fully experience it—and the bittersweet beauty of watching your creation take on a life of its own. They explore why not every founder is meant to be the operator, the discomfort of stepping into reflection when you're built to do, and the importance of celebrating what already exists before chasing what's next. In This Episode, You'll Discover: Why building something doesn't mean you're meant to operate it—and how to recognize the difference The reality of being a first-time founder learning to be CEO in real-time without a playbook What it means to transition from CEO to Chairwoman and step back from daily operations The founder's paradox: creating something so magical you can't fully experience it yourself Why soul-searching seasons can feel more uncomfortable than the intensity of building How intentional design and thoughtfulness attract the exact community you envision The importance of pausing to celebrate what you've built before visioning what's next What it means to trust that your creation is strong enough to evolve beyond you Resources & Next Steps: Connect with Natalie and learn more about Juno House Club Follow Natalie on Substack (yes, she started one!!). Learn with Casey through her Free Training: Your Pathway to a Calm, Purposeful Career or Business That Fuels a Life You Love Follow Casey on LinkedIn Say hello to Casey on Instagram Check out the Worthy and Well website

More clients than you can handle sounds like a dream—until you're doing the work of four people. In this episode, Casey sits down with Lauren Bordon, founder of Your Trilingual Support, a company that offers fractional executive assistant services to international CEOs and high-net-worth individuals in three languages: English, French, and Spanish. Lauren shares her journey from working until 9 p.m. on Friday nights, doing the work of four people, to finally building a team and reclaiming her life. This is a conversation about moving beyond the hustle and into sustainable success. Lauren opens up about the challenges of building a team when you're already overwhelmed, the process of finding the right people, and what shifted when she finally had space to breathe again. They explore the double roller coaster of entrepreneurship and international relocation, why every founder needs three key people from the start (accountant, tech support, and executive assistant), and the power of being vulnerable enough to let people know you're drowning. In This Episode, You'll Discover: Why doing everything yourself isn't a strength—it's survival mode How Lauren went from working until 9 p.m. on Friday nights to finally having breathing space How to build a team when you're already overwhelmed—and why it's still worth it The three essential people every founder needs before they get busy Why being vulnerable about struggling actually opens the door for real support The importance of finding people who match your values and can adapt to your business Resources & Next Steps: Check out Your Trilingual Support right here Find Lauren on LinkedIn here. Learn with Casey through her Free Training: Your Pathway to a Calm, Purposeful Career or Business That Fuels a Life You Love Follow Casey on LinkedIn Say hello to Casey on Instagram Check out the Worthy and Well website

"I think that burnout provides that door back to self." - Mónica Pina Alzugaray In this episode, Casey sits down with Mónica Pina Alzugaray, the first woman who responded to Casey's call for conversations about change, burnout, and transformation when she first arrived in Barcelona. A year later, they reflect on Mónica's journey from burnout to vitality—and what's changed. This is a conversation about moving beyond doing things because they look good and into doing things because they feel aligned. Mónica shares the moment on her beautiful couch with her cashmere sweater when everything looked perfect but felt empty, the pattern of performing through burnout recovery the same way she performed at work, and what shifted when she finally connected back to her soul. They explore how asking for help creates real relationships, why discomfort is the pathway to connection, and how burnout became a portal to a deeper, more authentic way of living. In This Episode, You'll Discover: Why nothing external can reconnect you to your soul—you have to do that yourself The difference between doing yoga because it looks good and doing it because it grounds you How asking for help (even watering plants) transforms surface-level connections into real relationships Why we've become a society that avoids discomfort—and what that costs us The importance of in-person connection in a professional world (even when it means getting on a plane) How burnout provides a door back to self—and what's possible when you walk through it Resources & Next Steps: Find Mónica on LinkedIn here. Learn with Casey through her Free Training: Your Pathway to a Calm, Purposeful Career or Business That Fuels a Life You Love Follow Casey on LinkedIn Say hello to Casey on Instagram Check out the Worthy and Well website

Sometimes growth doesn't look like the next big adventure—it looks like finally planting roots. In this episode of The Purpose Map™️ with Casey Berglund, Casey sits down with Debbie Rocket, Online Business Manager and creator of Rocket VA Academy—a training school for virtual assistants all around the world. Debbie has been living her dream life in Barcelona for four and a half years. But as friends started leaving Spain and returning home, Debbie found herself at a crossroads: “should I stay or should I go?” Debbie shares how she navigated the "five-year itch," the pull to chase something new, and the deeper truth that emerged—what she really wants is to plant roots, learn Spanish, call in her soulmate, and build a family in Barcelona. This is a conversation about growth, maturity, knowing your worth, and the courage it takes to say: I'm staying. I'm watering my grass here. And I’m calling in my person for this next chapter. In This Episode, You'll Discover: How Debbie navigated the question "Am I in the right place?" after four and a half years in Barcelona The "five-year itch" and why she realized she didn't want to start over on her own again Why her current goals are about meeting her soulmate and building a stable life, not solo adventures The shift from "I can do it all on my own" to "I'm ready to share my life with someone" Why wanting partnership isn't weakness—it's wisdom and maturity How going back to her natural brunette hair became a journey back to her true self Why truth and integrity always shine through in business, life, and friendships How to know if you're being your true self—and what to do if you're not The power of gratitude in the toughest moments Why Debbie created the Rocket VA Academy to mentor others through what she learned the hard way Resources & Next Steps: Check out Rocket VA Academy on their website here Follow Rocket VA on Instagram here Follow Debbie on Instagram here Learn with Casey through her Free Training: Your Pathway to a Calm, Purposeful Career or Business That Fuels a Life You Love Follow Casey on LinkedIn Say hello to Casey on Instagram Check out the Worthy and Well website

What if AI isn't here to make you do more, but to help you remember who you are? In this episode, Casey sits down with Stephany Oliveros, a researcher at the intersection of AI and psychology and co-founder of SheAI, a United Nations-supported initiative bringing women and diverse voices into AI development. This conversation goes deep. Stephany shares why current AI is "pretty dumb" compared to the super intelligence coming our way, how to use AI for introspection without outsourcing your inner authority, and why real creativity means going beyond the first output. They explore the mental health upside and risks of AI companionship, the ways bias shows up in models (from medicine to disaster response), and why women must shape the data. Most importantly: knowledge about AI starts with knowledge about yourself. In This Episode, You'll Discover: The difference between current AI, AGI, and super intelligence—and why we'll see it in our lifetime Why ChatGPT's #1 use case is companionship (and what that says about loneliness) The "yes, sir" problem: how AI creates echo chambers instead of challenging you Why the first AI output is what millions are getting—and how to make yours unique What AI cannot replace: human touch, lived experience, and generational wisdom Stephany's mantra: "I'm not special. I'm just a part of something bigger. I'm enough." How AI forces us to ask: Who are you without your job? Why AI trained on male patient data fails women—and creates bias everywhere SheAI's mission and practical ways to get involved How to use AI correctly: ask what perspectives you're missing, request 20 questions, treat it like a therapist (but don’t rely on it’s answers) Your Gentle Homework: Notice when you reach for AI. Are you using it to avoid yourself or to arrive at your own conclusions? This week, try asking AI what perspectives you're missing instead of asking for the answer. Balance your AI use with moments in nature, in your body, and with the humans you love. Resources & Next Steps: Check out SheAI on their website here Follow SheAI on Instagram here Learn with Casey through her Free Training: Your Pathway to a Calm, Purposeful Career or Business That Fuels a Life You Love Follow Casey on LinkedIn Say hello to Casey on Instagram Check out the Worthy and Well website We also mentioned: AlphaGo Superintelligence ChatGPT, Claude, Perplexity, Consensus Vibe Coding Thank you for listening. If you're new here, hit follow. If this sparked something, your rating and review helps these episodes reach more people. Until next time, remember: your wisdom matters, and your involvement with technology does too.