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The Ecommerce Roadmap

Susan Bradley: E-commerce Expert
The Ecommerce Roadmap
Latest episode

347 episodes

  • The Ecommerce Roadmap

    342: How To Get ChatGPT to Recommend Your Products

    19/10/2026 | 33 mins.
    Your customers are already asking ChatGPT which products to buy. Right now, either you're the answer or your competitor is.
    Today, Inner Circle coach and AEO expert Matt Demers breaks down exactly how to get your store recommended by AI. It's the same strategy he uses for his private clients, whose AI traffic converts at about double their organic search rate.
    This is one of the fastest, cheapest ways to send buying traffic to your store, and it's free.
    Come listen. You'll leave with 3 things you can do to get this working for you.
    3 things you can do to move the needle now:
    Turn on two Shopify tools you probably already have. One shows you exactly which AI searches you're showing up for (and which ones you're missing). The other tells AI what it needs to know to recommend you with confidence.

    Add the one page element Matt calls the most actionable AEO step there is. It helps you rank on Google, get recommended by AI and convert more shoppers, all at the same time. Find out how many Matt recommends per page.

    Use Matt's shortcut to the top of ChatGPT. One simple outreach move made his client ChatGPT's top recommendation in their category within a month, and all it cost was free product.

    Use the AI Visibility Check tool here: https://www.thesocialsalesgirls.com/ai-visibility-check


    RELATED LINKS:
    If you're an Inner Circle member, you'll find Matt's FAQ service in your done-for-you packages, with special member pricing. You can also book a coaching call so Matt can look at your store and give you personal recommendations, or tag him in our Facebook group. 
    Learn more about Matt's team at diffusedigitalmarketing.com
    The One Product SEO Strategy That Actually Works https://www.thesocialsalesgirls.com/blog/the-one-product-seo-strategy-that-actually-works-episode-341
    Find your future Buyers - using SEO for Ecommerce https://www.thesocialsalesgirls.com/blog/find-your-future-buyers-using-seo-for-ecommerce-episode-274
    Use these 3 steps to get featured in Gift Guides https://www.thesocialsalesgirls.com/blog/use-these-3-steps-to-get-featured-in-gift-guides-episode-252

    ---------------------------------

    Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
    "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.
    CLICK HERE, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
  • The Ecommerce Roadmap

    341: The One Product SEO Strategy That Actually Works

    13/10/2026 | 42 mins.
    Think SEO doesn't matter if nobody's searching for your product? I used to think that too. Then I sat down with Matt Demers, SEO expert and our very first male coach in the Inner Circle, and he changed my mind.
    Matt has spent years growing e-commerce stores through SEO, including helping one brand 10X its traffic in just six months with a single collection page. In this episode, he breaks SEO down for total beginners: what to focus on, what to ignore, and where to start when you only have an hour a week.
    In this episode, you'll learn:
    The one SEO decision that makes everything else pointless if you get it wrong

    A simple five-letter framework that uncovers keywords hiding inside products you already sell

    How one store 10X'd its traffic in six months without making anything new

    The technical SEO error you need to fix right away, and the popular "fixes" that are secretly wasting your week

    Where to start if you only have one hour a week to spend on SEO

    Matt also shared his keyword placement checklist, the same one his agency uses for every client. You'll find it linked below.
     
    RELATED LINKS
    Grab Matt's keyword placement checklist by going to our blog post, CLICK HERE
    You can find more of Matt's free content at diffusedigitalmarketing.com, on Instagram at @diffuse_digital, and on YouTube.
    Find your future Buyers - using SEO for Ecommerce https://www.thesocialsalesgirls.com/blog/find-your-future-buyers-using-seo-for-ecommerce-episode-274
    SEO for Ecommerce Store Owners Only https://www.thesocialsalesgirls.com/blog/seo-for-ecommerce-store-owners-only-episode-218
    Use these 3 steps to get featured in Gift Guides https://www.thesocialsalesgirls.com/blog/use-these-3-steps-to-get-featured-in-gift-guides-episode-252
    --------------------
    Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKv
    "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.
    Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
  • The Ecommerce Roadmap

    340: Shae grew her Sales 40% Without Ads - you can do it too

    06/10/2026 | 33 mins.
    If you only had two hours a day to work on your business…what would you do with them?
    Shae Miller runs Nobly, a handmade timber decor brand for kids' rooms, around homeschooling three kids and a part-time nursing job. She gets about two hours a day to work, mostly during nap time. In the year since joining the Inner Circle, she has grown her sales by 40% over the previous year without spending a dollar more on ads. In this episode, I sit down with Shae to break down exactly how she did it, from the simple change that nearly doubled her average order value to the mysterious "Important" page that turns browsers into subscribers. 
    Listen in and learn:
    How Shae almost doubled her average order value

    The weekly numbers habit that helped Shae spot her record-breaking month before it happened

    How understanding your funnel takes the emotion out of slow weeks

    A GENIUS (and free) way to build an email list full of high-intent buyers

    If you're short on time and want growth that doesn't depend on ad spend, this one's for you.
     
    RELATED LINKS:
    Check out Shae's store here: https://knobbly.com.au/
    How a Maker Scaled Her Sales and Replaced Her Teaching Salary in 4 Months https://www.thesocialsalesgirls.com/blog/how-a-maker-scaled-her-sales-and-replaced-her-teaching-salary-in-4-months-episode-327
    How Sarah Built a Full-Time Income Selling Her Art Online (Without Ads) https://www.thesocialsalesgirls.com/blog/how-sarah-built-a-full-time-income-selling-her-art-online-without-ads-episode-313
    The real reason your sales are unpredictable https://www.thesocialsalesgirls.com/blog/the-real-reason-your-sales-are-unpredictable-episode-310
    This store owner grew her list by more than 1600 names - and you can too https://www.thesocialsalesgirls.com/blog/this-store-owner-grew-her-list-by-more-than-1600-names-and-you-can-too-episode-336
    -------------------------


    Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
    "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.
    Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
  • The Ecommerce Roadmap

    339: From Business Launch to Sold Out - How Lisa did it

    29/09/2026 | 43 mins.
    Lisa Simone went from 20 years in PR to selling out her very first inventory order of the Female Founders Journal. She funded it with a Kickstarter, grew it through community, and did it with just one product. In this episode, she shares exactly how she got there and what she's doing to sell out again.
    In this episode, you'll learn:
    The absolute WORST way to spend your ad money

    How (and why) to build a flywheel, not just a funnel

    The one specific data point that changed everything for Lisa (and how she learned to trust it)

    It's important for every store owner to hear this, because it's a great example of how stepping out of your comfort zone and investing your time rather than dollars is the quickest way to reach your goal.
     
    RELATED LINKS:
    Go check out Lisa's journal at pearlsparkpages.com It's good for your mental health.
    And see her bulk order page here: https://www.pearlsparkpages.com/products/the-female-founders-journal-private-pre-sale-founding-gifter
    Get on the Inner Circle Waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership
    She Started with $4K and a Dream https://www.thesocialsalesgirls.com/blog/she-started-with-4000-and-a-dream-now-she's-in-the-top-5-episode-320
    Do this and 2x your next Product Launch https://www.thesocialsalesgirls.com/blog/do-this-and-2x-your-next-product-launch-episode-312
    The habits I see that lead to success https://www.thesocialsalesgirls.com/blog/the-habits-i-see-that-lead-to-success-episode-311
    ______________________
    Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
    "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.
    Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
  • The Ecommerce Roadmap

    338: How Jessica grew her new customer acquisition by 59% - without ads

    22/09/2026 | 38 mins.
    Jessica Stark of Stark Skincare almost walked away from her 15-year-old business after burnout and an injury sent her sales into a 20% decline. In this episode we break down exactly what turned it around and added up to a 27% sales increase and a 59% jump in new customer acquisition. 
    Listen in and learn:
    The one number to track every week, even when it's ugly

    The sneaky way you might be destroying your own SEO (and how to fix it)

    Why a good returning customer rate does not equal a growth strategy

    If you've ever felt bored or stuck in a business you know has more in it, this one's for you.
     
    RELATED LINKS
    Check out Jessica's website here: https://starkskincare.com/
    Get on the Inner Circle Waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership
    Sales Plateaued? Do this to grow profitably https://www.thesocialsalesgirls.com/blog/sales-plateaued-do-this-to-grow-profitably-episode-284
    How Pivoting and Consistency Doubled Sales for Wendy https://www.thesocialsalesgirls.com/blog/how-pivoting-and-consistency-doubled-sales-for-wendy-episode-256
    5 Things to do every month (Don't skip this). https://www.thesocialsalesgirls.com/blog/5-things-to-do-every-month-dont-skip-this-episode-246

    __________________________________________


    Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.
    Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/
    "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.
    CLICK HERE, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
    Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!
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About The Ecommerce Roadmap
Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you're going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business. Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses. Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success. Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time. Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success! Don't forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.
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