The Ecommerce Roadmap

You hit six figures. The orders are coming in. And yet, somehow you still can't pay yourself.
If that sounds familiar, this episode is for you. I'm sitting down with Chantal, founder of Oh Color Me,  a fast-growing coloring book business that doubled its first-year revenue, and she's pulling back the curtain on the cash flow problem nobody talks about when your business takes off. 
Listen in and learn:
Why six figures in sales doesn't mean six figures in your pocket.

Why you can't grow your way out of a profit  problem (but what you can do instead)

Why an operating line of credit is the wrong tool for inventory growth



We're walking through her exact numbers, her pricing, and the changes she needs to make before she borrows a single dollar. This is a real strategy conversation, and it's the one I wish someone had with me 25 years ago. 
 
RELATED LINKS:
Chantal's mini coloring books are available at ohcolorme.com, on Amazon in Canada, and through retailers found via the site's store locator.
Ciara Stockeland: https://www.ciarastockeland.com/
What Every Store Owner Needs to Know About Business Debt https://www.thesocialsalesgirls.com/blog/what-every-store-owner-needs-to-know-about-business-debt-episode-267
Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem https://www.thesocialsalesgirls.com/blog/why-more-sales-isnt-fixing-your-cash-flow-problem-episode-318
How to get control of your $ https://www.thesocialsalesgirls.com/blog/how-to-get-control-of-your-episode-158
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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.
Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

If you've ever felt like you're working yourself into the ground and still going backwards, this episode is going to hit home. Andrea York runs Catch the Fire Worship Flags — a completely handmade, hyper-niche business — and just one year ago she was having her lowest revenue quarter ever, emotionally done, and seriously questioning her life choices. By the end of that same year, she had her highest revenue quarter ever, outsourced manufacturing, and moved to a 3PL… all things she thought were impossible.


Listen in and learn:
How to stop flying blind and get brutally honest about your numbers

The difference between a strategic plan and a to-do list (hint – only one of them will move the needle)

Why outside feedback was key to getting the clarity she needed to move onward and upward

In the end, Andrea had built a business that's easy to run, or…if she chooses, easy to sell.
 
RELATED LINKS:
Get on the Inner Circle waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership
From stressed to confident. An inside look at a 2 year transformation https://www.thesocialsalesgirls.com/blog/from-stressed-to-confident-an-inside-look-at-a-2-year-transformation-episode-227
The one thing even smart Business owners continue to get wrong https://www.thesocialsalesgirls.com/blog/the-one-thing-even-smart-business-owners-continue-to-get-wrong-episode-174
Strategies from my Mastermind [part 1] https://www.thesocialsalesgirls.com/blog/growth-strategies-from-my-mastermind-part-1-episode-151
Strategies from my Mastermind [part 2] https://www.thesocialsalesgirls.com/blog/growth-strategies-from-my-mastermind-part-2-episode-152
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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.
Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

What if the key to earning a paycheck from your online store isn't working more hours, but selling smarter? Amanda Whisman did exactly that, growing her sales month over month until she could walk away from her full-time teaching job. Today she's breaking down the strategies that made it possible.
Listen in and learn:
Why doing the scary thing (and narrowing your focus) allows you to market clearly and scale

How bundling products together can make it easy for customers to buy

The focused emails you should be sending — one topic, one call to action, sent consistently — that beat all other marketing channels

The numbers to track weekly so you can make decisions on data, not feelings.

Trust me, any maker can use these strategies. If you make and sell products, you need to hear what Amanda has to say.
 
RELATED LINKS:
 
See Amanda's store here: https://bemandythings.com
Amanda's lead gen strategy: https://www.linkdm.com/
How Sarah Built a Full-Time Income Selling Her Art Online (Without Ads) https://www.thesocialsalesgirls.com/blog/how-sarah-built-a-full-time-income-selling-her-art-online-without-ads-episode-313
Here's How A Maker Gets Set Up For Consistent Sales https://www.thesocialsalesgirls.com/blog/heres-how-a-maker-gets-set-up-for-consistent-sales-episode-304
Handmade Business? See How Janine Will Double Her Online Sales https://www.thesocialsalesgirls.com/blog/handmade-business-see-how-janine-will-double-her-online-sales-episode-300

If you've ever had a sneaky suspicion that your conversion rate could be better—you're probably right. In this episode, we're sharing two things you can do today to start turning more of your traffic into paying customers. Plus, we reveal the ONE conversion killer we see on nearly every ecommerce homepage.
What You'll Learn in This Episode:

✔️ The little detail most stores skip—but that can double your pop-up performance
✔️ How to turn one high-intent moment into instant sales 
✔️ The conversion-killing mistake even high-volume stores miss
 
RELATED LINKS:
Join Browsers To Buyers Bootcamp now for $15, JOIN HERE


4 Steps To High-Converting Product Pages
https://www.thesocialsalesgirls.com/blog/4-steps-to-high-converting-product-pages-episode-232
 
The Thing Everyone Forgets About Conversion
https://www.thesocialsalesgirls.com/blog/the-thing-everyone-forgets-about-conversion-episode-212
 
One sneaky little mistake can be a conversion killer
https://thesocialsalesgirls.com/one-sneaky-little-mistake-can-be-a-conversion-killer-episode-171/

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.
Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

You could be sending the right people to your store and still losing them in the first 10 seconds…and not even know it. 
In this episode, our Conversion Coach Kate Tilbury breaks down exactly why your homepage might be costing you sales, and what a few simple fixes can actually do for your revenue.

Kate will walk us through these 3 simple fixes (that we'll be making together in the upcoming Browsers To Buyers Bootcamp):


How to fix your "above-the-fold message" in 10 seconds

How to cut your bounce rate by removing friction from the top of the page

The silent conversion killer most store owners completely ignore on their homepage



 If you've ever thought "my site is fine",  you really do need to tune in.

 
RELATED LINKS:
If you're an Inner Circle member, check your email with details on how to join! You don't have to pay for this Bootcamp!

Join the Bootcamp here: https://www.thesocialsalesgirls.com/browsers-to-buyers-bootcamp
2 Simple Steps to a Better Conversion Rate https://www.thesocialsalesgirls.com/blog/2-simple-steps-to-a-better-conversion-rate-episode-268
4 steps to high converting product pages https://www.thesocialsalesgirls.com/blog/4-steps-to-high-converting-product-pages-episode-232
Do you have the right traffic? Take these 5 steps and find out https://www.thesocialsalesgirls.com/blog/do-you-have-the-right-traffic-take-these-5-steps-and-find-out-episode-309