PodcastsBusinessThe Ecommerce Roadmap

The Ecommerce Roadmap

Susan Bradley: E-commerce Expert
The Ecommerce Roadmap
Latest episode

325 episodes

  • The Ecommerce Roadmap

    320: She Started With $4K And A Dream

    19/05/2026 | 37 mins.
    If you've figured out how to get sales using just your grit, determination, and possibly sheer force of will…you may be in or approaching a state of burnout. 
    The messy middle can feel draining and endless, but this week I've got some inspiration for you. Becky Youngberry started her quilting subscription box with two subscribers, $4,000 from savings, and a really bad day at her day job.
    By year two, she'd hit $110,000 in revenue — putting her in the top 5% of independent ecom start ups.

    Listen in and learn:
    what it actually takes to build recurring revenue while working full time

    why knowing your profit numbers must come before chasing growth

    and how to manage mental health while building a business you love

    This one is for every store owner who's figured out how to make sales — and is now trying to figure out how to make it sustainable.
     
    RELATED LINKS
    Check out Becky's business at blackcatco.com.au
    Get on the  Inner Circle Waitlist: thesocialsalesgirls.com/innercircle
    The One Thing by Gary Keller and Jay Papasan: https://the1thing.com/book/
    Inventory Genius by Ciara Stockland: https://www.ciarastockeland.com/book
     Who Not How by Dan Sullivan and Dr. Benjamin Hardy: https://whonothow.com/
    Metricool (social media scheduling): https://metricool.com/

    -----------------------------------------

    Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.
     
    Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/
     
    "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
     
    Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
  • The Ecommerce Roadmap

    319: The Real Reason You Feel Busy But Stuck

    12/05/2026 | 41 mins.
    There's a point many store owners reach where they've been working so hard for so long, that they begin to suspect that the light at the end of the tunnel is just…never going to appear. It's a terrible feeling.

    In this episode I'm talking with Inner Circle coach Melissa  about the thing nobody says out loud: that if you really want to grow (sustainably) you have to slow down and build some systems and processes first.
    You'll walk away with three action steps that will get you on track to start scaling towards a business that works for you, not the other way around. If you've had the sneaking suspicion lately that for as hard and long as you've been working, you should be further along…this one really is for you.
     
    RELATED LINKS:
    Why Your Ecommerce Store Is Doing Better Than You Think
    Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem
    Sales Plateaued? Do this to grow profitably
    How to Scale Without Borrowing (or Breaking Your Business) https://www.thesocialsalesgirls.com/blog/sales-plateaued-do-this-to-grow-profitably-episode-284
    These 7 habits predict success, start implementing them now
    _______________________
     
    Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.
     
    Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/
     
    "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
     
    Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
  • The Ecommerce Roadmap

    318: Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem

    05/05/2026 | 43 mins.
    Have you ever sat down at the end of a rough month, exhausted, head in your hands, and thought… Is it even worth it? Am I ever going to get to the point where I make an income that is aligned with all the work I do? 
    If that's you - I'm talking with profit expert Ciara Stockland about the most common money mistakes that keep ecommerce product stores like us financially stuck . And together we're sharing what you need to do to fix it.
    Listen in and  learn:
    Why Chasing Sales (instead of profit) is keeping you spinning in place

    The pricing mistake you're probably making, and the mindset shift that will fix it

    Why the reality of doubling revenue is a lot harder than it seems

    Why NOT paying yourself is setting your business up to fail

    The warning signs you can't afford to ignore

    Every single one of us can benefit from this one. It's time to take your head out of the sand and take control of your numbers. If Ciara and I can do it, so can you.

    RELATED LINKS:
    Ciara's Debt Detox Bootcamp: https://www.ciarastockeland.com/a/2148268513/2cz2f3cA
    What Every Store Owner Needs to Know About Business Debt https://www.thesocialsalesgirls.com/blog/what-every-store-owner-needs-to-know-about-business-debt-episode-267
    How to create profit goals https://www.thesocialsalesgirls.com/blog/how-to-create-profit-goals-episode-209
    How to get control of your $ https://www.thesocialsalesgirls.com/blog/how-to-get-control-of-your-episode-158

    _______________________

    Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
    "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.
    Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
  • The Ecommerce Roadmap

    317: This Artist Narrowed Her Focus, And Quadrupled Her Sales

    28/04/2026 | 34 mins.
    If you're an artist who's ever wondered if your brain just wasn't built for business ownership, this episode is a great demonstration of how all creatives can grow a successful business online.

    Victoria Mlady of Victoria Bright Home went from burning time & money schlepping across the country several times a year to sell her pattern designs at trade shows, to quadrupling her sales in her first year on Shopify. And she did it by selling ONE thing: her own wallpaper.
    Listen in and learn:
    Why going deep on one thing beats going wide, every time

    The mistake many creatives make when building their own websites

    How to stay the course and pile up little wins along the way

    Why Victoria refuses to "tone it down" (all the way to the bank)

    What Victoria shares is equal parts honest and genuinely useful. Especially if you're still in the "I have no idea what I'm doing" stage.
    ______________________________


    Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
    "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.
    Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
  • The Ecommerce Roadmap

    316: Website Compliance: How To Protect Your Business

    21/04/2026 | 30 mins.
    In the last few months, three members of our community — store owners just like you and me —  have faced lawsuits over website compliance. So I sat down with my favorite lawyer, Tannia Ospina, to talk about what you actually need on your website to stay compliant, why it matters more than most of us realize, and how to get it done without it taking over your life.
    Three things you'll take away from this episode:
    Small stores are targeted first, and your store is likely easier to target than you think.

    Copy-pasting from Google or AI isn't enough.

    Your existing policies may already be working against you.

     
    Tannia is a longtime Inner Circle member, a business law and intellectual property attorney, and a former e-commerce store owner who built her brand Bell Threads from scratch since 2014. She created a legal compliance bundle specifically for product-based e-commerce store owners, and in this episode she breaks down exactly what's at stake and what to do about it. Listen in, and you'll sleep better tonight.
    Get Tannia's Compliance Bundle here: https://lawbizette.com/pages/starter-bundle
    ________________________
    Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
    "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.
    Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
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About The Ecommerce Roadmap
Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you're going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business. Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses. Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success. Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time. Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success! Don't forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.
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