The Ecommerce Roadmap

What if you woke up one morning, checked your stats, and realized your sales were up 521%...without running a single ad? 
That's exactly what happened to Wendy Mitchell, a botanical artist who went from relying on festival sales to pay her bills, to building real online sales from her studio in Colorado. Today she's walking us through exactly what she did — and trust me, you can do this too.
Here's what you can do to start now:

💌 Send more email…way more than you think you should.
If you're only emailing once a month, your list forgets you exist. More emails = more people back to your store = more sales.
🚀 Launch your collection like an event, not an afterthought.
Build a runway for your launch, create urgency, and make your buyers feel like VIPs.
👯‍♀️ Find your best-selling product and double down on it.
Stop spreading yourself thin and put your energy behind what's already working.
If the art fair grind has got you second-guessing whether you're even cut out for business, you can't afford to miss this one.



RELATED LINKS:
See Wendy's store here: https://www.wendymitchellart.com/
Or on Instagram: Instagram.com/WendyMitchellArt
Or on Facebook: https://www.facebook.com/wendymitchellart
Join the Inner Circle waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership
This Artist narrowed her focus, and quadrupled her sales https://www.thesocialsalesgirls.com/blog/this-artist-narrowed-her-focus-and-quadrupled-her-sales-episode-317
How Sarah Built a Full-Time Income Selling Her Art Online (Without Ads) https://www.thesocialsalesgirls.com/blog/how-sarah-built-a-full-time-income-selling-her-art-online-without-ads-episode-313

"What's wrong with my website?"
If we had a nickel for every time we heard this question… And it's heartbreaking, because even without seeing your website I can tell you, that's not the reason folks aren't buying. It's something a lot simpler, and a lot more fixable. 
In this episode I'm talking with Inner Circle coach Melissa about why there is more to your conversion rate that meets the eye, and what you can do right now to get your register ringing. Listen in and learn:
Whether or not your conversion rate is normal (for your niche)

Why your "viral moment" felt like a flop

The REAL numbers you should be focusing on

How to use paid ads to complement, not compensate for, your marketing

Stop tweaking your button colors and asking strangers for feedback, this episode is guaranteed to get you back on track fast.
 
RELATED LINKS
Do you have the right traffic? Take these 5 steps and find out. https://www.thesocialsalesgirls.com/blog/do-you-have-the-right-traffic-take-these-5-steps-and-find-out-episode-309
How Raquel generated 900 leads a week (and what happened next). https://www.thesocialsalesgirls.com/blog/how-raquel-generated-900-leads-a-week-and-what-happened-next-episode-271
The 'Marketing First' Strategy That Grew This Business to 4.6M Views https://www.thesocialsalesgirls.com/blog/the-marketing-first-strategy-that-grew-this-business-to-4-6m-views-episode-257
The thing everyone forgets about Conversion https://www.thesocialsalesgirls.com/blog/the-thing-everyone-forgets-about-conversion-episode-212

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.
Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Running a business can feel a bit like Groundhog Day. On the first of every month you find yourself staring at your sales goal as if it's looming over you from the top of a very, very steep hill. AGAIN.
But what if 75% of your revenue hit your bank account…before a single bill came due?
That's what's possible when you build a subscription model. My friend Sarah Williams has been selling physical products for years, and for almost 10 of them she's started every month knowing her subscription income will cover all of her expenses.
Listen up, because you can do this too (and it doesn't matter whether you have a bricks and mortar shop, an e-commerce store, or both). Sarah's new FREE training will show you how.

 
RELATED LINKS:
Register for the FREE Launch Your Box Summit here: https://www.launchyourboxwithsarah.com/launch-your-box-summit-register
The Secret to growing a business you love with Sarah Williams https://www.thesocialsalesgirls.com/blog/the-secret-to-growing-a-business-you-love-with-sarah-williams-episode-96
What happens in a Coaching Week with Sub Box Queen, Sarah Williams? https://www.thesocialsalesgirls.com/blog/what-happens-in-a-coaching-week-with-sub-box-queen-sarah-williams-episode-25
The email strategy behind Sarah's 7 figure business https://www.thesocialsalesgirls.com/blog/the-email-strategy-behind-sarahs-7-figure-business-episode-14

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.
Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

If you've ever run an ad campaign on Facebook or Instagram, and walked away feeling like it would have been more productive to just light that money on fire…I have really, really good news for you.
You're wrong!
This week on the blog and podcast I'm chatting with our social media coach Melissa Davies to talk about all things Meta ads. 
Listen in and learn:
Why "purchase" ads are wrong for most store owners

How to build an audience of the right people on just $5 per day, and then leverage that audience to fuel your ads

Why your "failed" campaigns weren't failures at all

The "hack" Melissa swears by to acquire customers at a price you can afford



You really do not want to miss this one, it completely blows the lid off of how a Meta ads strategy is so essential to your business you can almost think of it like rent.
 
RELATED LINKS:
Get on the Inner Circle waitlist: https://www.thesocialsalesgirls.com/inner-circle-membership
Here's When You're Ready To Run Purchase Ads https://www.thesocialsalesgirls.com/blog/heres-when-youre-ready-to-run-purchase-ads-episode-290
The 'Marketing First' Strategy That Grew This Business to 4.6M Views https://www.thesocialsalesgirls.com/blog/the-marketing-first-strategy-that-grew-this-business-to-4-6m-views-episode-257
The Most Powerful Marketing Activity https://www.thesocialsalesgirls.com/blog/the-most-powerful-marketing-activity-episode-285

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.
Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

If you've figured out how to get sales using just your grit, determination, and possibly sheer force of will…you may be in or approaching a state of burnout. 
The messy middle can feel draining and endless, but this week I've got some inspiration for you. Becky Youngberry started her quilting subscription box with two subscribers, $4,000 from savings, and a really bad day at her day job.
By year two, she'd hit $110,000 in revenue — putting her in the top 5% of independent ecom start ups.

Listen in and learn:
what it actually takes to build recurring revenue while working full time

why knowing your profit numbers must come before chasing growth

and how to manage mental health while building a business you love

This one is for every store owner who's figured out how to make sales — and is now trying to figure out how to make it sustainable.
 
RELATED LINKS
Check out Becky's business at blackcatco.com.au
Get on the  Inner Circle Waitlist: thesocialsalesgirls.com/innercircle
The One Thing by Gary Keller and Jay Papasan: https://the1thing.com/book/
Inventory Genius by Ciara Stockland: https://www.ciarastockeland.com/book
 Who Not How by Dan Sullivan and Dr. Benjamin Hardy: https://whonothow.com/
Metricool (social media scheduling): https://metricool.com/

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Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.
 
Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/
 
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
 
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now