The Ecommerce Roadmap

Ever look at your Meta ads dashboard and think, "My ROAS is great…so why is my Shopify data telling a different story?"
Here's the problem: Meta wants you to believe every sale is because of your ad. But that's not the whole story.
Today I'm talking with Cathy Hayhurst, our marketing director and ads coach, about our brand new Traffic Bootcamp training. It's all about creating a solid system for getting top quality traffic to your site at a price you can afford, so you can build up to long term sales and profit you can count on.
Here's what you'll learn:
 
Why your ROAS number is only half the story, and which metrics you need to be watching to know if the traffic you're getting is actually good.

How to start testing small (with a budget of just $120), and how to know when it's time to scale.

How to avoid the money pit of paid ads.



Your paid ads strategy should be just one piece of a much larger puzzle. This episode will show you exactly how to leverage them to support your business, not run it.
 
RELATED LINKS:
Why you're not getting Sales - it's NOT your Conversion Rate https://www.thesocialsalesgirls.com/blog/why-youre-not-getting-sales-episode-323
How to get your first sale from Meta ads in 90 Days https://www.thesocialsalesgirls.com/blog/how-to-get-your-first-sale-from-meta-ads-in-90-days-episode-321
Growing your sales: what you must know first https://www.thesocialsalesgirls.com/blog/growing-your-sales-what-you-must-know-first-episode-261
The 'Marketing First' Strategy That Grew This Business to 4.6M Views https://www.thesocialsalesgirls.com/blog/the-marketing-first-strategy-that-grew-this-business-to-4-6m-views-episode-257

"It's only the first quarter, and I have already sold as much as last year." 
One of our Inner Circle members left this comment recently and when I read it, I knew that you would want to know how she did it. Jennifer of Homestyle Fabrics and Furnishings sat down with me in this episode and I want you to listen up. She's going to tell you what she did, and it's so simple.
You'll learn:
The ONE thing she did every single week without guessing or re-inventing the wheel to get traffic and sales

The genius way she turned that one thing into her social media content, in a way that she could rinse and repeat.

How she made the switch from reading her bank statement to reading her P&L, and how she knew whether or not she was actually profitable.




RELATED LINKS:
See Jennifer's store here: https://homestylefabrics.ca/
And find her on Instagram
How a Maker Scaled Her Sales and Replaced Her Teaching Salary in 4 Months https://www.thesocialsalesgirls.com/blog/how-a-maker-scaled-her-sales-and-replaced-her-teaching-salary-in-4-months-episode-327
The Real Reason You Feel Busy But Stuck https://www.thesocialsalesgirls.com/blog/the-real-reason-you-feel-busy-but-stuck-do-this-to-fix-it-episode-319
Getting Help Vs. Going It Alone https://www.thesocialsalesgirls.com/blog/getting-help-vs-going-it-alone-2xd-bergens-episode-314

If you've ever found yourself having thoughts like "I'm wasting my time" or worse…"I'm draining money from my family", this episode is for you. Laura Kleber spent years juggling too many products, carrying business debt, and questioning whether to shut it all down. Today she's pulling in 475 orders a month and loving every minute she works in her business. What made all the difference was a few honest decisions, a willingness to go all in on one thing, and the patience to let consistency do its job.
Listen in and learn these 3 valuable steps to:
Re-set. Remove the outside pressure (debt, financial stress) and gain clarity.

Re-focus. Stop spreading yourself thin, and commit to one thing.

Stay Consistent. Show up on a schedule, track your numbers, and give it time.

 
RELATED LINKS:
Check out Laura's site, My Home Matters, here: https://shopmyhomematters.com/
Or find her on Facebook:https://www.facebook.com/laura.kleber.3/ 
This Artist narrowed her focus, and quadrupled her sales https://www.thesocialsalesgirls.com/blog/this-artist-narrowed-her-focus-and-quadrupled-her-sales-episode-317
The habits I see that lead to success https://www.thesocialsalesgirls.com/blog/the-habits-i-see-that-lead-to-success-episode-311
Create a Successful, Stress-Free Video Strategy https://www.thesocialsalesgirls.com/blog/create-a-successful-stress-free-video-strategy-episode-276
How a Maker Scaled Her Sales and Replaced Her Teaching Salary in 4 Months https://www.thesocialsalesgirls.com/blog/how-a-maker-scaled-her-sales-and-replaced-her-teaching-salary-in-4-months-episode-327
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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.
Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

You hit six figures. The orders are coming in. And yet, somehow you still can't pay yourself.
If that sounds familiar, this episode is for you. I'm sitting down with Chantal, founder of Oh Color Me,  a fast-growing coloring book business that doubled its first-year revenue, and she's pulling back the curtain on the cash flow problem nobody talks about when your business takes off. 
Listen in and learn:
Why six figures in sales doesn't mean six figures in your pocket.

Why you can't grow your way out of a profit  problem (but what you can do instead)

Why an operating line of credit is the wrong tool for inventory growth



We're walking through her exact numbers, her pricing, and the changes she needs to make before she borrows a single dollar. This is a real strategy conversation, and it's the one I wish someone had with me 25 years ago. 
 
RELATED LINKS:
Chantal's mini coloring books are available at ohcolorme.com, on Amazon in Canada, and through retailers found via the site's store locator.
Ciara Stockeland: https://www.ciarastockeland.com/
What Every Store Owner Needs to Know About Business Debt https://www.thesocialsalesgirls.com/blog/what-every-store-owner-needs-to-know-about-business-debt-episode-267
Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem https://www.thesocialsalesgirls.com/blog/why-more-sales-isnt-fixing-your-cash-flow-problem-episode-318
How to get control of your $ https://www.thesocialsalesgirls.com/blog/how-to-get-control-of-your-episode-158
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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.
Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

If you've ever felt like you're working yourself into the ground and still going backwards, this episode is going to hit home. Andrea York runs Catch the Fire Worship Flags — a completely handmade, hyper-niche business — and just one year ago she was having her lowest revenue quarter ever, emotionally done, and seriously questioning her life choices. By the end of that same year, she had her highest revenue quarter ever, outsourced manufacturing, and moved to a 3PL… all things she thought were impossible.


Listen in and learn:
How to stop flying blind and get brutally honest about your numbers

The difference between a strategic plan and a to-do list (hint – only one of them will move the needle)

Why outside feedback was key to getting the clarity she needed to move onward and upward

In the end, Andrea had built a business that's easy to run, or…if she chooses, easy to sell.
 
RELATED LINKS:
Get on the Inner Circle waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership
From stressed to confident. An inside look at a 2 year transformation https://www.thesocialsalesgirls.com/blog/from-stressed-to-confident-an-inside-look-at-a-2-year-transformation-episode-227
The one thing even smart Business owners continue to get wrong https://www.thesocialsalesgirls.com/blog/the-one-thing-even-smart-business-owners-continue-to-get-wrong-episode-174
Strategies from my Mastermind [part 1] https://www.thesocialsalesgirls.com/blog/growth-strategies-from-my-mastermind-part-1-episode-151
Strategies from my Mastermind [part 2] https://www.thesocialsalesgirls.com/blog/growth-strategies-from-my-mastermind-part-2-episode-152
-------------------
Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.
Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!