The Ecommerce Roadmap

What if the key to scaling your handmade business isn't launching more products—but doing less, better? In this episode, Susan chats with Janine Duguid, the founder of Wheat & Wildflower, a Canadian kidswear brand that's growing fast—without paid ads. They dive into how Janine doubled her online sales, what's working behind the scenes, and the systems she's using to scale her business in a sustainable way. Whether you're handmade, small batch, or just trying to get more from your existing traffic, this episode will give you fresh ideas and actionable strategies. What You'll Learn: The exact organic tactics that brought in 132 new customers this year—no ad spend The smart move she can make with a gated sales page—and why you should steal it How a monthly "numbers morning" keeps her business focused and profitable Why this isn't the time for ads—and what to do instead to get more leads now How to use collaborations to grow faster—without relying on influencers or TikTok RELATED LINKS   Learn More About Janine's Brand at: wheatandwildflower.ca Instagram & Facebook: @wheatandwildflower.ca Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue Organic Sales: Don't miss these 2 strategies https://www.thesocialsalesgirls.com/blog/organic-sales-dont-miss-these-2-strategies-episode-282 The free strategy that got 1600 leads and 34 new customers https://www.thesocialsalesgirls.com/blog/the-free-strategy-that-got-1600-leads-and-34-new-customers-episode-281 The best strategy for Organic Growth https://www.thesocialsalesgirls.com/blog/the-best-strategy-for-organic-growth-episode-119

Are you still spending your time on something you told yourself you'd stop doing a year ago? That's where Ellie Lum found herself. She runs Klum House, a multi six-figure business with a growing audience and a solid product line. But now she's looking to create more profit—and more space—so she can focus on the work she loves. In this live coaching call, we walk through how to step out of production mode and into the next phase of business. If you're still stuck doing the parts of the job that wear you down (even after all your progress!), this conversation will hit home. What You'll Learn: Why "just doing that one task" is keeping you from thinking clearly about what you actually want your work days to look like The hidden downside of staying in labor roles as the owner (even when they feel easy or efficient) The real barriers to creating freedom in your schedule—and how to move past them What makes you a risky bottleneck (and how to fix it) How to identify which labor to delegate and structure it so your margins stay intact   RELATED LINKS: Check out Ellie's site here: www.klumhouse.com Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue Hiring Help—Get Set Up for Success. https://www.thesocialsalesgirls.com/blog/hiring-help-get-set-up-for-success-episode-280 Do this now and be more profitable https://www.thesocialsalesgirls.com/blog/do-this-now-and-be-more-profitable-episode-204

How do you grow a handmade, one-of-a-kind product business—without drowning in shipping, customer service, or content creation? That's what we unpack in this coaching call with Christina Archila of La Chaka. After finding in-person success at one of the best markets in D.C., Christina moved her business online—and discovered a new set of challenges. In this episode, you'll learn: How to keep fulfilling orders when you're offline (literally off the grid) Why you don't need to ship every day—even if you're getting daily orders A smart way to hire help without blowing your budget How to price (and position) your one-of-a-kind products What to do when photos aren't selling your product—but videos are RELATED LINKS See Christina's website here: https://www.lakachaka.com/ Get on the Reliable Revenue 2026 Waitlist https://classroom.thesocialsalesgirls.com/reliable-revenue Make your business run without you. Here's how. https://thesocialsalesgirls.com/make-your-business-run-without-you-heres-how-episode-201/  

Louise Middleton isn't guessing her way to sales—she's built a system that works. Three months after completing Reliable Revenue, her email flows and campaigns are bringing in consistent orders. So now what? In this episode, we walk through what it really takes to grow a profitable business—without losing momentum or burning out. If you're sending emails, getting sales, and wondering how to grow this thing the smart way—this one's for you. What you'll learn in this episode: Why building your audience is the best investment you can make (and how Louise did it for free) How to grow your list with what you already have—no ads required What one strategy Louise is using to turn a Facebook group into a high-converting funnel The real reason you need financial clarity before you scale your sales How to use a simple, repeatable email system to grow revenue (without reinventing the wheel every week)   RELATED LINKS See Louise's business here: https://louisesjewellerybox.co.uk/ The stress free content plan that built a huge audience https://thesocialsalesgirls.com/the-stress-free-content-plan-that-built-a-huge-audience-episode-190/ Sales Plateaued? Do this to grow profitably https://thesocialsalesgirls.com/sales-plateaued-do-this-to-grow-profitably-episode-284/ How Erica supersized her profit and wiped out her stress https://thesocialsalesgirls.com/how-erica-supersized-her-profit-and-wiped-out-her-stress-episode-223/  

Hayley runs a beautiful bath and body store in northern Michigan and, like a lot of retailers, her in-store sales are strong but her online channel is lagging behind. Her big goal? Get her online sales to match her brick-and-mortar sales by the end of the year. In this episode, you'll hear us reverse-engineer that goal using simple math, her key metrics, and a few strategic tweaks that any store owner can steal to grow sales quickly and sustainably. In this episode, you'll learn: How to "qualify" your big sales goal so you're not setting yourself up to feel terrible on January 1st The simple spreadsheet exercise that shows you exactly how many extra orders you actually need Why traffic, conversion rate, and average order value work together — and which one you should focus on first The quickest ways to raise your average order value, including front-of-the-line shipping, in-cart upsells, and smart bundles How to rethink your brick-and-mortar counter as a list-building machine (without turning your staff into pushy salespeople) What to expect when you finally turn on the traffic tap with ads and why a lower conversion rate isn't always a bad sign RELATED LINKS: Get on the Reliable Revenue® Waitlist: https://classroom.thesocialsalesgirls.com/reliable-revenue Check out Hayley's Website:  https://harborsidebathandbody.com/ Frequently Bought Together https://apps.shopify.com/frequently-bought-together