The Sweaty Startup

I break down how I think about leverage and why relying on one person or one income source is the fastest way to stay stuck. We get into how I structure my businesses, how I make high impact decisions, and how I use systems, hiring, and global talent to scale faster than competitors. I also share my real thoughts on AI, where it actually adds value and where it's overhyped.
And toward the end, I talk about how having a family made me a better operator, forced me to focus on what actually matters, and how I think about raising my kids and building a life beyond just business.
 
Grow your business:  
https://sweatystartup.com/events
 
Book:  
https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X  
 
Newsletter:  
https://www.nickhuber.com/newsletter  
 
My Companies:  
Offshore recruiting – https://somewhere.com  
Cost segregation – https://recostseg.com  
Self storage – https://boltstorage.com  
RE development – http://www.boltbuilders.com  
Brokerage – https://nickhuber.com  
Paid ads – https://adrhino.com  
SEO – https://boldseo.com  
Insurance – https://titanrisk.com  
Pest control – https://spidexx.com  
 
Sell a business:  
http://nickhuber.com/sell  
 
Buy a business:  
https://www.nickhuber.com/buy  
 
Invest with me:  
http://nickhuber.com/invest  
 
Social Profiles:  
X – https://www.x.com/sweatystartup  
Instagram – https://www.instagram.com/sweatystartup  
TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup  
LinkedIn – https://www.linkedin.com/in/sweatystartup  
 
Podcasts:  
The Sweaty Startup & The Nick Huber Show  
https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81  
 
Free PDF – How to analyze a self-storage deal:  
https://sweatystartup.ck.page/79046c9b03

I break down the real way I approach sales, building trust by talking about what can go wrong instead of just selling upside.

I share how I went from scrappy, no budget marketing to building businesses that generate serious cash, and why most entrepreneurs move too fast into holding companies without the fundamentals. We get into the three things you actually need to win, cash, network, and operational skill, and how I think about scaling, hiring, and stepping back from the day to day.


Grow your business:  
https://sweatystartup.com/events
 
Book:  
https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X  
 
Newsletter:  
https://www.nickhuber.com/newsletter  
 
My Companies:  
Offshore recruiting – https://somewhere.com  
Cost segregation – https://recostseg.com  
Self storage – https://boltstorage.com  
RE development – http://www.boltbuilders.com  
Brokerage – https://nickhuber.com  
Paid ads – https://adrhino.com  
SEO – https://boldseo.com  
Insurance – https://titanrisk.com  
Pest control – https://spidexx.com  
 
Sell a business:  
http://nickhuber.com/sell  
 
Buy a business:  
https://www.nickhuber.com/buy  
 
Invest with me:  
http://nickhuber.com/invest  
 
Social Profiles:  
X – https://www.x.com/sweatystartup  
Instagram – https://www.instagram.com/sweatystartup  
TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup  
LinkedIn – https://www.linkedin.com/in/sweatystartup  
 
Podcasts:  
The Sweaty Startup & The Nick Huber Show  
https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81  
 
Free PDF – How to analyze a self-storage deal:  
https://sweatystartup.ck.page/79046c9b03

In this episode, I break down the reality behind private jets and why the people who own them aren't who you think. It's not tech founders or venture backed startups. It's operators running simple, "boring" businesses like HVAC, storage, and local services. I share how those businesses create real wealth, and how that wealth translates into true freedom like being with family when it matters and turning full day trips into a few productive hours. I also walk through exactly what it costs to own a jet, how I structured the deal, and how the management works behind the scenes. And I get into my own journey of learning to fly, what changed my perspective, and why I ultimately decided to focus on building instead of being in the cockpit.


Grow your business:  
https://sweatystartup.com/events
 
Book:  
https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X  
 
Newsletter:  
https://www.nickhuber.com/newsletter  
 
My Companies:  
Offshore recruiting – https://somewhere.com  
Cost segregation – https://recostseg.com  
Self storage – https://boltstorage.com  
RE development – http://www.boltbuilders.com  
Brokerage – https://nickhuber.com  
Paid ads – https://adrhino.com  
SEO – https://boldseo.com  
Insurance – https://titanrisk.com  
Pest control – https://spidexx.com  
 
Sell a business:  
http://nickhuber.com/sell  
 
Buy a business:  
https://www.nickhuber.com/buy  
 
Invest with me:  
http://nickhuber.com/invest  
 
Social Profiles:  
X – https://www.x.com/sweatystartup  
Instagram – https://www.instagram.com/sweatystartup  
TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup  
LinkedIn – https://www.linkedin.com/in/sweatystartup  
 
Podcasts:  
The Sweaty Startup & The Nick Huber Show  
https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81  
 
Free PDF – How to analyze a self-storage deal:  
https://sweatystartup.ck.page/79046c9b03

In this episode, I break down why "follow your passion" is some of the worst advice in entrepreneurship and what you should be doing instead if you actually want to make money. I explain how I think about choosing businesses, why boring industries like self storage and service businesses win, and how cash flow gives you leverage to solve bigger problems. I also get into what's happening in real estate right now, why most new investors are getting it wrong, and where real opportunities are opening up as weaker players get pushed out.

I share the story behind acquiring Somewhere, raising $20M, and why big opportunities are never comfortable but worth taking. And most importantly, I explain why building wealth is a long term game, not an overnight success story, and how thinking in decades instead of months changes everything.


Grow your business:  
https://sweatystartup.com/events
 
Book:  
https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X  
 
Newsletter:  
https://www.nickhuber.com/newsletter  
 
My Companies:  
Offshore recruiting – https://somewhere.com  
Cost segregation – https://recostseg.com  
Self storage – https://boltstorage.com  
RE development – http://www.boltbuilders.com  
Brokerage – https://nickhuber.com  
Paid ads – https://adrhino.com  
SEO – https://boldseo.com  
Insurance – https://titanrisk.com  
Pest control – https://spidexx.com  
 
Sell a business:  
http://nickhuber.com/sell  
 
Buy a business:  
https://www.nickhuber.com/buy  
 
Invest with me:  
http://nickhuber.com/invest  
 
Social Profiles:  
X – https://www.x.com/sweatystartup  
Instagram – https://www.instagram.com/sweatystartup  
TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup  
LinkedIn – https://www.linkedin.com/in/sweatystartup  
 
Podcasts:  
The Sweaty Startup & The Nick Huber Show  
https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81  
 
Free PDF – How to analyze a self-storage deal:  
https://sweatystartup.ck.page/79046c9b03

In this episode, I break down exactly how I went from running smaller businesses to acquiring a company at scale without giving up control. I share how I built my audience, why I went all in on Somewhere instead of cashing out, and how I structured a nearly $30M deal where investors got paid first but had zero decision-making power. I talk about the pressure of using other people's money, what I look for in massive opportunities, and why global hiring completely changed how I think about building companies. I also give my honest take on AI, where it's overhyped, where it's actually useful, and how I'm preparing for what's coming next.


Grow your business:  
https://sweatystartup.com/events
 
Book:  
https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X  
 
Newsletter:  
https://www.nickhuber.com/newsletter  
 
My Companies:  
Offshore recruiting – https://somewhere.com  
Cost segregation – https://recostseg.com  
Self storage – https://boltstorage.com  
RE development – http://www.boltbuilders.com  
Brokerage – https://nickhuber.com  
Paid ads – https://adrhino.com  
SEO – https://boldseo.com  
Insurance – https://titanrisk.com  
Pest control – https://spidexx.com  
 
Sell a business:  
http://nickhuber.com/sell  
 
Buy a business:  
https://www.nickhuber.com/buy  
 
Invest with me:  
http://nickhuber.com/invest  
 
Social Profiles:  
X – https://www.x.com/sweatystartup  
Instagram – https://www.instagram.com/sweatystartup  
TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup  
LinkedIn – https://www.linkedin.com/in/sweatystartup  
 
Podcasts:  
The Sweaty Startup & The Nick Huber Show  
https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81  
 
Free PDF – How to analyze a self-storage deal:  
https://sweatystartup.ck.page/79046c9b03