Social Media Marketing Podcast

Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? I interview Hilary Billings to learn how to leverage three psychological principles that make people stop scrolling to watch short-form videos.
How to Apply the Science of Attention to Your Short-Form Video Strategy
Connection: The Two-Fold Foundation
Reputation: The Authenticity Formula
Emotion: The Engine That Makes Content Spread
How to Develop Each Short-Form Video

Guest: Hilary Billings | Show Notes: socialmediaexaminer.com/717

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Looking for new ways to make Instagram work for your brand? I interview Chelsea Peitz to discover how to use caption links, profile grid customization, custom sticker tools, and major Edits app improvements for marketing.
Instagram Post Caption Links
Instagram Profile Grid Customization and Editable Thumbnails
Instagram Sticker Tools For Custom Branding
Instagram Edits App Tool & Feature Updates

Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/716

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are your conversion rates falling along with the size of your email list? I interview Jay Schwedelson to learn how to grow your database and drive more sales in 2026.
Why Getting Conversions Is Harder Than Ever
4 Ways to Grow Your Email Database
How to Fix What's Broken on Your Landing Pages
How to Optimize Your Post-Conversion Thank You Page for Additional Conversions
How to Use One-Click Actions to Protect Your Email Deliverability

Guest: Jay Schwedelson | Show Notes: socialmediaexaminer.com/715

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Are you spending hours creating content on Facebook only to watch your reach plateau or shrink? Wondering whether the latest platform changes are going to reward your work or make the climb even steeper? To discover how Facebook is reshaping who gets seen in 2026, how a new viewer feedback system could influence which Reels get recommended, what the new creator affiliate program means for brands and marketers, and why Meta's emerging AI video app may matter more for advertisers than it first appears, I interview Tara Zirker.

Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/714

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Are your competitors producing more creative than you can match because they've figured out how to use AI to do it at scale? Are you still waiting weeks for a UGC creator to deliver one video, then repeating that cycle for every new ad variation you want to test? To discover why AI-generated ad creative is no longer optional, and learn how to use AI image tools to produce polished and native-looking UGC video ads, I interview Caleb Kruse.

Guest: Caleb Kruse | Show Notes: socialmediaexaminer.com/713

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.