Think Like Amazon

• #37: Amazon’s Secret Framework for Innovation with Marcelo Calbucci

  What if Amazon’s innovation edge came not from big ideas, but from writing them down? In this episode, Jorge sits down with Marcelo Calbucci, former Amazon Director and author of The PRFAQ Framework, to unpack the writing-first approach Amazon uses to launch new products. They explore why the PRFAQ (Press Release + FAQ) is more than a document. It’s a mindset that drives clarity, focus, and customer obsession. Whether you're building a product, navigating your Amazon career, or leading a team still stuck in PowerPoint, this episode is packed with practical insights. You’ll learn how to make writing less intimidating, how to start your first PRFAQ, and even how to use the framework to shape your own career. Mentioned in the episode: – Marcelo Calbucci: https://www.linkedin.com/in/marcelocalbucci/ – The PRFAQ Framework Book: https://www.theprfaq.com/

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• #36: Single-Threaded Leadership, Purpose, and Growth with Luis Caballero

  What does it mean to lead with purpose, without quitting your job? In this episode, Jorge sits down with Luis Caballero, former Amazon leader and current VP of Marketing Strategy & Analytics at HelloFresh. Luis shares how launching an internal podcast helped him grow as a marketer, why he took on the role of President of “Latinos at Amazon,” and how Amazon’s “single-threaded leadership” model shaped his career. From leading technical teams as a non-technical person to finding purpose through side initiatives, this conversation is packed with actionable insights on growth, ownership, and impact. Mentioned in the episode: Luis Caballero: https://www.linkedin.com/in/luisalbertocaballero/ "The Good Enough Job” book https://www.amazon.com/Good-Enough-Job-Reclaiming-Life/dp/059353896X 

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• #35: Top 7 Lessons from 33 Episodes of Think Like Amazon

  Jorge is officially taking over as the new host of Think Like Amazon. But before diving into fresh conversations, he went back and studied the top episodes. What he found is timeless leadership lessons from insiders who built and scaled Amazon. In this kickoff episode, he breaks down 7 powerful insights (from earning trust to building real customer obsession) that every ambitious leader should hear.Whether you lead a team or just want to level up your thinking, these takeaways will change how you operate.1. (02:50) Long-Term Results Mean Bringing People with You (Ronak Patel, ex-Director of Logistics)2. (06:26) Customer Obsession Goes Beyond Data (Jennifer Arthur, 16-year Amazon veteran)3. (11:58) "Working Backwards" Means Embracing Hard Truths (Colin Bryar, former Technical Assistant to Jeff Bezos)4. (14:06) Earning Trust Can Be Systematic (Justin Maner, ex-Director Amazon Devices)5. (20:56) Simple Solutions Often Win (Dave Anderson, former GM)6. (24:21) Ownership Has Levels (Ethan Evans, former Amazon VP)7.  (28:21) Say YES to Get "Lucky" (Ronak Patel, most listened episode so far) Mentioned in the episode:·       Ronak Patel: https://www.linkedin.com/in/ronak-patel-nashville/·       Jennifer Arthur: https://www.linkedin.com/in/jennifer-arthur-460768/·       Colin Bryar: https://www.linkedin.com/in/colinbryar/·       Justin Maner: https://www.linkedin.com/in/justinmaner/·       Dave Anderson: https://www.linkedin.com/in/scarletink/·       Ethan Evans: https://www.linkedin.com/in/ethanevansvp/·       Follow us on LinkedIn: www.linkedin.com/company/think-like-amazon-podcast

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• #34: From Amazon to Entrepreneurship - Taking Ownership with Tyler Wallis

  Tyler Wallis spent seven years at Amazon, leading teams in Consumer Electronics, Home Improvement, and Marketing for Amazon Canada. In that same time, he scaled from intern to team leader. After Amazon, Tyler founded TripleLine, an agency helping “better-for-you” CPG brands scale profitably on Amazon, and launched this podcast (Think Like Amazon) to share insights on applying Amazon’s leadership principles beyond the company. In this episode, it was now Jorge’s turn to interview Tyler, as he shares his journey from corporate leader to entrepreneur, reflecting on key lessons and practical takeaways:How Amazon’s Ownership principle shaped his career, including driving to Canada to gather critical data firsthand.The transition from corporate life to entrepreneurship and how Amazon’s principles guide his business approach.Why being a generalist prepared him for entrepreneurship’s diverse challenges.Practical advice for aspiring entrepreneurs, including building a diverse skill set within your current role. Whether you're curious about Amazon’s culture, entrepreneurship, or scaling a business, this conversation is packed with actionable insights. Mentioned in the episode:Tyler’s LinkedIn: www.linkedin.com/in/tylermwallis/Learn more about Triple Line: https://triplelinebrands.com/Profit and Purpose Podcast: www.profitandpurpose.show/ Follow us on LinkedIn: www.linkedin.com/company/think-like-amazon-podcast

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• Learn and Be Curious for an Effective Career with Jorge Pando

  Jorge Pando spent eight years at Amazon, holding key leadership roles across retail and advertising, most recently as Head of Product for Amazon Advertising. In addition to his corporate responsibilities, Jorge developed and scaled the "Effective at Amazon" program, which grew from a side project to an initiative impacting over 70,000 Amazonians across 60 countries. Now, Jorge provides courses and coaching to help business leaders improve their effectiveness in work and life.In this episode, Jorge shares his unique career journey, insights into Amazon’s leadership principles, and lessons learned from scaling impactful programs. You’ll hear Jorge discuss:How Learn and Be Curious fueled his transitions between diverse roles at Amazon, from general management to advertising innovation.The process of developing and growing the "Effective at Amazon" program—and how it shaped his personal and professional growth.The importance of balancing curiosity and execution to deliver results while driving personal development.Why side projects can build your brand, expand your network, and open unexpected doors in your career.Practical advice for integrating continuous learning into your life and workplace.Whether you're interested in Amazon's mechanisms, leadership development, or strategies for pursuing passion alongside a corporate career, you're sure to glean valuable insights from this conversation with Jorge.Mentioned in the Episode:Jorge's Website: https://theeffective.co/Jorge on LinkedIn: https://www.linkedin.com/in/jorgelpando/Follow us on LinkedIn! https://www.linkedin.com/company/think-like-amazon-podcast/

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