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Think Like Amazon

Jorge Luis Pando
Think Like Amazon
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5 of 38
  • #38: “You’re Thinking Too Small”: How to Truly Innovate with Steve Huynh
    Most people think “Think Big” means adding features or scaling up. Steve Huynh, an 18-year Amazon veteran turned content creator, says that’s a trap. In Part 1 of this conversation, Jorge and Steve unpack why real innovation starts with challenging assumptions, not building bigger versions of what already exists.They explore the Amazon mindset behind true invention, the underrated power of clear writing, and how to develop “Think Big” as a career superpower.Whether you're growing your Amazon career or building something new, this episode will reshape how you think about innovation. Mentioned in the episode: - Steve Huynh: https://www.linkedin.com/in/a-life-engineered/- A Life Engineered on YouTube: https://www.youtube.com/@ALifeEngineered
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  • #37: Amazon’s Secret Framework for Innovation with Marcelo Calbucci
    What if Amazon’s innovation edge came not from big ideas, but from writing them down? In this episode, Jorge sits down with Marcelo Calbucci, former Amazon Director and author of The PRFAQ Framework, to unpack the writing-first approach Amazon uses to launch new products. They explore why the PRFAQ (Press Release + FAQ) is more than a document. It’s a mindset that drives clarity, focus, and customer obsession. Whether you're building a product, navigating your Amazon career, or leading a team still stuck in PowerPoint, this episode is packed with practical insights. You’ll learn how to make writing less intimidating, how to start your first PRFAQ, and even how to use the framework to shape your own career. Mentioned in the episode: – Marcelo Calbucci: https://www.linkedin.com/in/marcelocalbucci/ – The PRFAQ Framework Book: https://www.theprfaq.com/
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  • #36: Single-Threaded Leadership, Purpose, and Growth with Luis Caballero
    What does it mean to lead with purpose, without quitting your job? In this episode, Jorge sits down with Luis Caballero, former Amazon leader and current VP of Marketing Strategy & Analytics at HelloFresh. Luis shares how launching an internal podcast helped him grow as a marketer, why he took on the role of President of “Latinos at Amazon,” and how Amazon’s “single-threaded leadership” model shaped his career. From leading technical teams as a non-technical person to finding purpose through side initiatives, this conversation is packed with actionable insights on growth, ownership, and impact. Mentioned in the episode: Luis Caballero: https://www.linkedin.com/in/luisalbertocaballero/ "The Good Enough Job” book https://www.amazon.com/Good-Enough-Job-Reclaiming-Life/dp/059353896X 
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  • #35: Top 7 Lessons from 33 Episodes of Think Like Amazon
    Jorge is officially taking over as the new host of Think Like Amazon. But before diving into fresh conversations, he went back and studied the top episodes. What he found is timeless leadership lessons from insiders who built and scaled Amazon. In this kickoff episode, he breaks down 7 powerful insights (from earning trust to building real customer obsession) that every ambitious leader should hear.Whether you lead a team or just want to level up your thinking, these takeaways will change how you operate.1. (02:50) Long-Term Results Mean Bringing People with You (Ronak Patel, ex-Director of Logistics)2. (06:26) Customer Obsession Goes Beyond Data (Jennifer Arthur, 16-year Amazon veteran)3. (11:58) "Working Backwards" Means Embracing Hard Truths (Colin Bryar, former Technical Assistant to Jeff Bezos)4. (14:06) Earning Trust Can Be Systematic (Justin Maner, ex-Director Amazon Devices)5. (20:56) Simple Solutions Often Win (Dave Anderson, former GM)6. (24:21) Ownership Has Levels (Ethan Evans, former Amazon VP)7.  (28:21) Say YES to Get "Lucky" (Ronak Patel, most listened episode so far) Mentioned in the episode:·       Ronak Patel: https://www.linkedin.com/in/ronak-patel-nashville/·       Jennifer Arthur: https://www.linkedin.com/in/jennifer-arthur-460768/·       Colin Bryar: https://www.linkedin.com/in/colinbryar/·       Justin Maner: https://www.linkedin.com/in/justinmaner/·       Dave Anderson: https://www.linkedin.com/in/scarletink/·       Ethan Evans: https://www.linkedin.com/in/ethanevansvp/·       Follow us on LinkedIn: www.linkedin.com/company/think-like-amazon-podcast
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  • #34: From Amazon to Entrepreneurship - Taking Ownership with Tyler Wallis
    Tyler Wallis spent seven years at Amazon, leading teams in Consumer Electronics, Home Improvement, and Marketing for Amazon Canada. In that same time, he scaled from intern to team leader. After Amazon, Tyler founded TripleLine, an agency helping “better-for-you” CPG brands scale profitably on Amazon, and launched this podcast (Think Like Amazon) to share insights on applying Amazon’s leadership principles beyond the company. In this episode, it was now Jorge’s turn to interview Tyler, as he shares his journey from corporate leader to entrepreneur, reflecting on key lessons and practical takeaways:How Amazon’s Ownership principle shaped his career, including driving to Canada to gather critical data firsthand.The transition from corporate life to entrepreneurship and how Amazon’s principles guide his business approach.Why being a generalist prepared him for entrepreneurship’s diverse challenges.Practical advice for aspiring entrepreneurs, including building a diverse skill set within your current role. Whether you're curious about Amazon’s culture, entrepreneurship, or scaling a business, this conversation is packed with actionable insights. Mentioned in the episode:Tyler’s LinkedIn: www.linkedin.com/in/tylermwallis/Learn more about Triple Line: https://triplelinebrands.com/Profit and Purpose Podcast: www.profitandpurpose.show/ Follow us on LinkedIn: www.linkedin.com/company/think-like-amazon-podcast
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About Think Like Amazon

Learn how to apply Amazon’s core principles and innovation frameworks to elevate your business and career. Join Jorge Luis Pando, an 8-year Amazon veteran who’s helped over 70,000 Amazonians boost productivity, as he dives into real-world insights from leaders who’ve transformed their work using Amazon-inspired methods like customer obsession and systems thinking. With global experience in product, tech, and marketing, Jorge brings a fresh perspective to every conversation.Whether you lead a startup, growing business, or team outside of tech, each episode delivers practical tools to innovate, scale, and lead with confidence. Follow us on LinkedIn for updates: https://www.linkedin.com/company/think-like-amazon-podcast/
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