#40: Scripting Big Bets for Your Business and Career with John Rossman
In this episode of Think Like Amazon, Jorge welcomes back John Rossman, former Amazon executive who led the launch of Amazon Marketplace and author of The Amazon Way and Big Bet Leadership.They dive deep into what it takes to pursue high-ambition strategies in today’s hyper-digital era:Why every company needs a portfolio of big betsHow to avoid falling in love with an idea instead of the customer’s problemWhy writing and debate (Amazon-style) remain the most powerful tools for problem solvingHow individuals (not just leaders) can apply the big bet mindset to their careersPacked with lessons and will leave you asking: “Are you playing it safe, or are you making bold moves that matter?” Mentioned in this episode:John Rossman on LinkedIn: https://www.linkedin.com/in/john-rossman/Big Bet Leadership resources: https://www.bigbetleadership.com/Connect with John: https://johnrossman.com/
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#39: Living with Intention and Extracting Full Value with Steve Huynh
In Part 2 of this Think Like Amazon conversation, former Amazon Principal Engineer Steve Huynh returns to explore a different kind of leadership and leading your own life with intention. Jorge and Steve dive into what it means to truly "Think Like Amazon" beyond business: extracting full value from your environment, being curious by default, and making long-term decisions with clarity. They discuss the hidden value inside big tech jobs, the trap of living someone else’s script, and how content creation can be a form of service - mentoring your younger self and others just a few steps behind you. This episode challenges you to zoom out and ask: Are you drifting, or are you designing your path? Mentioned in the episode: - Steve Huynh: https://www.linkedin.com/in/a-life-engineered/ - A Life Engineered on YouTube: https://www.youtube.com/@ALifeEngineered
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#38: “You’re Thinking Too Small”: How to Truly Innovate with Steve Huynh
Most people think “Think Big” means adding features or scaling up. Steve Huynh, an 18-year Amazon veteran turned content creator, says that’s a trap. In Part 1 of this conversation, Jorge and Steve unpack why real innovation starts with challenging assumptions, not building bigger versions of what already exists.They explore the Amazon mindset behind true invention, the underrated power of clear writing, and how to develop “Think Big” as a career superpower.Whether you're growing your Amazon career or building something new, this episode will reshape how you think about innovation. Mentioned in the episode: - Steve Huynh: https://www.linkedin.com/in/a-life-engineered/- A Life Engineered on YouTube: https://www.youtube.com/@ALifeEngineered
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#37: Amazon’s Secret Framework for Innovation with Marcelo Calbucci
What if Amazon’s innovation edge came not from big ideas, but from writing them down? In this episode, Jorge sits down with Marcelo Calbucci, former Amazon Director and author of The PRFAQ Framework, to unpack the writing-first approach Amazon uses to launch new products. They explore why the PRFAQ (Press Release + FAQ) is more than a document. It’s a mindset that drives clarity, focus, and customer obsession. Whether you're building a product, navigating your Amazon career, or leading a team still stuck in PowerPoint, this episode is packed with practical insights. You’ll learn how to make writing less intimidating, how to start your first PRFAQ, and even how to use the framework to shape your own career. Mentioned in the episode: – Marcelo Calbucci: https://www.linkedin.com/in/marcelocalbucci/ – The PRFAQ Framework Book: https://www.theprfaq.com/
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#36: Single-Threaded Leadership, Purpose, and Growth with Luis Caballero
What does it mean to lead with purpose, without quitting your job? In this episode, Jorge sits down with Luis Caballero, former Amazon leader and current VP of Marketing Strategy & Analytics at HelloFresh. Luis shares how launching an internal podcast helped him grow as a marketer, why he took on the role of President of “Latinos at Amazon,” and how Amazon’s “single-threaded leadership” model shaped his career. From leading technical teams as a non-technical person to finding purpose through side initiatives, this conversation is packed with actionable insights on growth, ownership, and impact. Mentioned in the episode: Luis Caballero: https://www.linkedin.com/in/luisalbertocaballero/ "The Good Enough Job” book https://www.amazon.com/Good-Enough-Job-Reclaiming-Life/dp/059353896X
Learn how to apply Amazon’s core principles and innovation frameworks to elevate your business and career. Join Jorge Luis Pando, an 8-year Amazon veteran who’s helped over 70,000 Amazonians boost productivity, as he dives into real-world insights from leaders who’ve transformed their work using Amazon-inspired methods like customer obsession and systems thinking. With global experience in product, tech, and marketing, Jorge brings a fresh perspective to every conversation.Whether you lead a startup, growing business, or team outside of tech, each episode delivers practical tools to innovate, scale, and lead with confidence. Follow us on LinkedIn for updates: https://www.linkedin.com/company/think-like-amazon-podcast/
Ireland