Episode #525: The Power of Authentic Video: How to Create Content to Build a Magnetic Brand on Instagram
Posting your heart out on Instagram but only getting likes and comments instead of sales? Let's fix that! In this episode, I'm bringing in my "video bestie" Stephanie Dorworth who's going to blow your mind with her approach to authentic video content that actually converts. We dive into Stephanie's incredible journey from analytical physical therapist to creative videography queen, and she shares exactly how she 4x'd her business by ditching trends and embracing originality. Get ready for game-changing strategies to create magnetic content that people remember and shop from, plus super practical tips for capturing that scroll-stopping B-roll that turns viewers into buyers!In this episode, you'll learn:[4:25] Why video is the most powerful sales tool you're probably not using to its full potential[12:01] Stephanie's ABC formula for creating standout content that viewers remember and shop from[17:41] How Stephanie 4x'd her business when she stopped following trends and started creating original content[26:10] Practical tips for capturing scroll-stopping B-roll that converts viewers into buyers[35:08] How to batch-shoot content efficiently so you can be consistent without burning outHere are the resources mentioned in the show:Insta Sales Machine program: flourishthriveacademy.com/InstaSalesMachineStephanie's website: sunnycreatorco.comFollow Stephanie on Instagram: @stephdorworthAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews InstagramFollow Flourish & Thrive Facebook
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Episode #524: Trusting Your Inner Knowing: Unlocking Source Magic in Reinvention with Darla LeDoux
Hey creative souls! That feeling in your gut when you KNOW something needs to change in your business but can't quite put your finger on what? That's your magic talking! In this episode, I'm chatting with my amazing friend Darla LeDoux (chemical engineer turned transformation queen!) about tapping into your intuition to guide your next big move.We dive into her mind-blowing Source Magic methodology and get real about why forcing yourself to stay in misalignment is the REAL risk to your business. If you've been feeling that creative spark dimming or wondering "what's next?" for your brand, this conversation is your permission slip to trust that inner voice and make your reinvention absolutely fabulous!In this episode, you'll learn:[07:09] Darla's journey from chemical engineer to transformational coach[12:28] Understanding the connection between intuition and Source Magic[22:50] The six types of Source Magic and how to identify yours[36:37] How to access your inner knowing when everything feels fuzzy[40:03] Navigating the discomfort of reinvention without getting stuck[42:44] Why your business needs to serve YOU (not the other way around)Here are the resources mentioned in the show:Learn more about The Art of Reinvention: tracymatthews.com/artofreinventionDiscover your Source Magic type: sourcedexperience.com/quizFollow Darla LeDoux on Instagram: Instagram.com/darlaledouxAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews InstagramFollow Flourish & Thrive Facebook
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Episode #523: The Art of Reinvention: Tracy's Interview With Cathy Heller
Ever feel like you've outgrown your business or creative identity? You're not alone! In this special feed drop from my conversation with Cathy Heller on her Abundant Ever After podcast, we get real about what it takes to reinvent yourself without burning everything to the ground. I open up about my own five reinventions, share why most people get stuck in the "what's next?" phase, and reveal my three-step framework for turning your natural genius into profitable offers. If you've been feeling that pull toward something bigger or more aligned with who you're becoming, this episode is your permission slip to make that leap.Here are the key insights from our conversation:[7:20] How to recognize when it's time to reinvent yourself and why getting clarity is the essential first step[15:56] Why identity upgrades feel uncomfortable but are necessary for true evolution[19:53] The counterintuitive way to discover your genius zone (hint: it's what comes easiest to you)[31:56] How to turn your natural gifts into profitable offers by communicating the transformation, not just the features[43:07] Why building your authority starts from within and requires self-trust before external validationHere are the resources mentioned in the show:The Art of ReinventionThe Reinvention Brainstorm WorkshopCathy Heller's Abundant Ever After PodcastAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews InstagramFollow Flourish & Thrive Facebook
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Episode #522: The Power of Your Story: How She Channels the Narrative You Didn’t Know You Had
"When was the last time you truly felt ALIVE in your business?" That's the question that sparked one of the most powerful conversations I've ever had on this podcast. My guest Chantelle Adams (speaking coach turned energy healer) left me in tears when she channeled my brand story LIVE on the show - revealing how abandoning my creativity as a teenager impacted my entire business journey! If you've been feeling burnt out, stuck, or disconnected from your work despite "success" on paper, this episode might just be the permission slip you need to follow your creative intuition again.In this episode, you'll learn:[3:15] The concept that "energy precedes words" and how connecting energetically transforms your storytelling[9:25] How major life transitions can become powerful catalysts for business reinvention[18:42] What "timeline transmutation" is and how changing your narrative can heal business blocks[27:30] Why abandoning your creativity for others' definition of success leads to burnout[36:15] A live demonstration of Chantelle channeling my brand story (grab tissues for this part!)Here are the resources mentioned in the show:Join my FREE Reinvention Brainstorm SessionArt of Reinvention ProgramConnect with Chantelle:Website: ChantelleAdams.comInstagram: @chantellespeaksAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews InstagramFollow Flourish & Thrive Facebook
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Episode #521: Expanding Your Business (and Yourself) Beyond Your Current Reality–Navigating Growth During Tough Times
What if the challenges you're experiencing right now aren't roadblocks, but signs that expansion is right around the corner? In this episode, I explore why the discomfort you're feeling in your business might actually be the catalyst for your next level of growth. I share my personal journey of reinvention and break down the three critical phases of business expansion: desire, dissatisfaction, and certainty. If you're a creative entrepreneur ready to scale beyond your comfort zone but feeling stuck, this episode will give you the mindset shifts and practical strategies you need to navigate growth—even during tough times.In this episode, you'll learn:[4:28] Why expansion requires you to become someone you're not today and how to embrace that evolution[11:07] The three-step process to navigate any business transformation: desire, dissatisfaction, and certainty[20:42] How my personal journey from jewelry designer to yoga teacher laid the foundation for greater impact[25:38] Why your current support system might not serve your expanded vision and how to find the right community[29:12] Practical strategies to shift your environment, upgrade your mindset, and take aligned action for growthHere are the resources mentioned in the show:Join my FREE Reinvention Brainstorm SessionArt of Reinvention ProgramAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews InstagramFollow Flourish & Thrive Facebook
About Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most. Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.
Listen to Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands, Behind The Facade - Real Estate Podcast and many other podcasts from around the world with the radio.net app
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