Creatives Rule the World

What if you had to start your jewelry business from scratch today, with barely any Instagram followers, a tiny email list, and the goal of having your best holiday sales season EVER?
Where would you start? 
Here's a hint: It wouldn't be with a brand-new jewelry collection or spending hours trying to beat the Instagram algorithm.
In this episode, I'm sharing my personal six-step holiday sales playbook, including the strategies I'd use to generate cash flow, attract customers, and create irresistible holiday offers without constantly discounting my jewelry.
I'm also sharing a story about the time I discovered I had over $150,000 in inventory sitting on my shelves when I thought I only had $50,000.
That experience completely changed how I think about inventory, cash flow, and selling jewelry.
And it might change how you think about your holiday sales strategy, too.
In this episode, you'll discover:
How to make holiday sales with a tiny audience: Why I'd start with my existing network instead of chasing thousands of new followers.
The holiday wish-list strategy: A creative way to grow your email list, discover what customers want, and create gifting opportunities.
How to create irresistible VIP offers: Why you don't need to wait until Black Friday to start generating sales.
How to turn old inventory into cash: My favorite ways to move slow-selling jewelry, including mystery boxes and sample sales.
How to sell more without discounting everything: Creative holiday offers designed to increase average order value while protecting your brand.
Why your holiday sales calendar matters: How to give customers compelling reasons to buy throughout the entire season.
The Miracle Hour: The one focused hour I'd spend every single day creating sales opportunities instead of waiting for customers to find me.
Ready to build your own holiday sales machine?
If you're tired of scrambling to figure out what to promote, what emails to send, and how to make more sales during the holidays, I created something for you.
The Black Friday Sales Machine is my step-by-step system for planning your holiday promotions using the inventory, products, and opportunities you already have.
Inside, you'll learn how to:
Set a clear holiday sales goal.
Find potential cash flow in your existing inventory.
Choose from 10 holiday deal types, most of which don't require discounts.
Create offers that fit your brand and protect your margins.
Map your promotions onto a simple holiday sales calendar.
Use email templates and AI prompts to market your offers without starting from scratch.
No new collection required. No race to the bottom on price. Just a plan to sell what you already have.
Get the Black Friday Sales Machine here

One last thing...
You don't need a massive audience to start making holiday sales.
You need the right offers, a plan to get them in front of potential customers, and the willingness to consistently create opportunities to sell.
Your best holiday sales season might be closer than you think.
And some of the money you're looking for might already be sitting on your shelves.
Now go make your jewelry irresistible!

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
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xo, Tracy Matthews
Founder,
Flourish & Thrive Academy

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What if more revenue was never the thing standing between you and financial peace? In this episode I sit down with my friend Megan Hale, a former psychotherapist turned financial leader and the creator of Dream Money, a financial operating methodology and software platform built for solo CEOs. Megan and I get honest about the moment she opened a spreadsheet for the very first time, during one of the hardest seasons of her life, and how answering a few simple questions about what she actually needed and wanted changed everything.
We dig into why you, the business owner, have to be the one who knows your numbers, and why a bookkeeper or accountant alone is not financial leadership. Megan walks us through her seasonal framework for growth, the three financial seasons every business moves through, and why most of us stay stuck in scale, scale, scale and underpay ourselves for years. She also breaks down the seven financial needs every business has to fund, including the two most people never track, and the one that adds meaning to every dollar that comes in. I'm also really open in this one about my own pivot, learning a new business model as I build Desire AI and the Wealthy Creative.
In this episode, you’ll learn:
[01:34] The hardest year that became the birthplace of Dream Money, and the one offer that funded a full year of stability
[04:17] Why having a bookkeeper does not mean you have financial leadership
[06:28] The first number every founder needs to know before anything else
[08:53] The three financial seasons of a business, and how to tell which one you are in
[10:57] The fortifying season most of us never give ourselves, and why it is where you finally get paid
[14:49] Why “just enough” is a trap, plus the seven financial needs you have to fund (two of which almost nobody tracks)

Here are the resources mentioned in the show:
Follow @meganhaleco on Instagram
Follow @dreammoneyco on Instagram
Learn more about Dream Money
Join Desire AI
Join the Wealthy Creative Society
The Creative Frequency by Tracy Matthews

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews

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Follow @Flourish_Thrive on Instagram
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Have you ever pushed harder, bought the course, built the funnel, and still hit the exact same income ceiling you have been bumping up against for years? In this episode I sit down with my friend Dr. Farya Barlas, a chartered psychologist who has spent more than two decades helping entrepreneurs, founders and leaders work with the invisible barriers that mindset hacks and business strategy simply cannot reach. She calls it trauma-led success, and the way she defines trauma might surprise you. It is not one big event. It is every small moment you had to abandon or betray yourself to be accepted, and how those moments quietly shape the way you lead, sell and price today.
We get honest about what survival mode actually looks like in a business (think undercharging, procrastinating, or that mysterious cap on your revenue), why you cannot affirm your way out of a nervous system that does not feel safe, and how women in particular carry intergenerational patterns around being seen and earning money. I also open up about realizing I built Flourish & Thrive out of a trauma response after my 2009 bankruptcy, and what it took to change my relationship with my own business. If you are a seasoned creative entrepreneur who senses there is another level available to you, this conversation is your map.
In this episode, you’ll learn:
1:38  --  What trauma-led success really means, and why working with your trauma responses can unlock so much more
6:22  --  The definition of trauma most high achievers get wrong, and why you cannot affirm your way out of it
9:59  --  Why this hits women differently, and why so much success advice does not fit your nervous system
11:01  --  Survival success vs reparative success, and how your nervous system caps your income
14:15  --  The first real step from survival into thriving
24:11  --  Tracy on building a business from a trauma response after bankruptcy

Here are the resources mentioned in the show:
Follow @faryabarlas.psychologist on Instagram
Dr. Farya’s podcast: From Trauma to CEO
Dr. Farya’s Website
The Method by Farya Barlas (her signature framework)
The Creative Frequency by Tracy Matthews

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews

Follow on Social:
Follow @Flourish_Thrive on Instagram
Follow @iamtracymatthews  Instagram
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What if one focused hour a day was all it took to double your revenue? That's the premise behind The Miracle Hour, the framework from eight-figure entrepreneur Kelly Roach, and in this episode, she breaks it all down. Kelly built a seven-figure business from her car on her lunch break, with zero paid ads, using nothing but intentional relationship-building. In this conversation, she walks us through the exact framework: setting your goals, picking your five to seven daily activities, and building what she calls the Dream 1000, a relationship rolodex that compounds over time.
What hit me hardest in this conversation is how much revenue creative entrepreneurs are leaving on the table by chasing new customers while ignoring the gold in their current and past client lists. Kelly breaks down the four buying inflection points in the first 30 days after a sale, and explains why most business owners miss every single one of them. Whether you're a jewelry designer, a creative entrepreneur, or a founder of any kind, this episode will permanently change how you think about sales and what you do with that one hour you already have.
In this episode, you’ll learn:
[00:00] Introduction: What is the Miracle Hour?
[06:00] Why people buy from people: creatives and faceless branding
[08:22] The four buying inflection points in the first 30 days
[14:55] Start in the center: why your current customers are your fastest revenue
[20:20] The five steps of the Miracle Hour framework
[28:08] How to track your activities and build your Dream 1000

Here are the resources mentioned in the show:
Follow @kellyroachofficial on Instagram!
The Miracle Hour Book by Kelly Roach
The Miracle Hour Free Toolkit
The Creative Frequency by Tracy Matthews

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews

Follow on Social:
Follow @Flourish_Thrive on Instagram
Follow @iamtracymatthews  Instagram
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What if the reason your affirmations are not working has nothing to do with how hard you are trying, and everything to do with how your brain is wired? In this birthday special solo episode, I am pulling a teaching straight from inside the Creative Frequency to introduce you to one of the most powerful mindset tools I have ever used: askfirmations. These are not affirmations. They are curiosity-driven questions that hijack your Reticular Activating System and send your brain on a search for evidence, opportunities, and possibilities it was literally filtering out before.
I am breaking down the real neuroscience behind why curiosity works better than forced belief, including how it activates dopamine, lowers nervous system resistance, and bypasses the identity blocks that keep you stuck. I also walk you through the full askfirmation practice so you can start using it today. This one is a gift, literally. It is my birthday, I am turning 55, and I am giving you access to the kind of teaching I usually only share inside my paid programs. Do not skip the show notes. There is a birthday gift waiting for you there too.
In this episode, you’ll learn:
00:27 -- Austin, Birthday week, and what is coming this summer
01:06 -- Why so many people are in a hard season right now and what curiosity has to do with it
02:19 -- What the Creative Frequency is and why I pulled this teaching for the show
04:59 -- What askfirmations are and why they work where affirmations fall short
07:25 -- The neuroscience: RAS, identity, nervous system, and how curiosity rewires all of it
13:39 -- How curiosity activates dopamine and shifts you from desperation to energized pursuit
16:49 -- How to practice curiosity daily and the stillness ritual that makes it land
19:19 -- Your askfirmation exercise: how to write, record, and use your list every single day
20:48 -- Birthday gift announcement: free visibility activations from The Breakthrough

Here are the resources mentioned in the show:
Birthday Gift - Free Visibility Activations
The Creative Frequency
The Wealthy Creative Society

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews

Follow on Social:
Follow @Flourish_Thrive on Instagram
Follow @iamtracymatthews  Instagram
Follow Flourish & Thrive Facebook