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Creatives Rule the World

Tracy Matthews
Creatives Rule the World
Latest episode

623 episodes

  • Creatives Rule the World

    Episode #587: The Miracle Hour with Kelly Roach

    27/05/2026 | 37 mins.
    What if one focused hour a day was all it took to double your revenue? That's the premise behind The Miracle Hour, the framework from eight-figure entrepreneur Kelly Roach, and in this episode, she breaks it all down. Kelly built a seven-figure business from her car on her lunch break, with zero paid ads, using nothing but intentional relationship-building. In this conversation, she walks us through the exact framework: setting your goals, picking your five to seven daily activities, and building what she calls the Dream 1000, a relationship rolodex that compounds over time.
    What hit me hardest in this conversation is how much revenue creative entrepreneurs are leaving on the table by chasing new customers while ignoring the gold in their current and past client lists. Kelly breaks down the four buying inflection points in the first 30 days after a sale, and explains why most business owners miss every single one of them. Whether you're a jewelry designer, a creative entrepreneur, or a founder of any kind, this episode will permanently change how you think about sales and what you do with that one hour you already have.
    In this episode, you’ll learn:
    [00:00] Introduction: What is the Miracle Hour?
    [06:00] Why people buy from people: creatives and faceless branding
    [08:22] The four buying inflection points in the first 30 days
    [14:55] Start in the center: why your current customers are your fastest revenue
    [20:20] The five steps of the Miracle Hour framework
    [28:08] How to track your activities and build your Dream 1000

    Here are the resources mentioned in the show:
    Follow @kellyroachofficial on Instagram!
    The Miracle Hour Book by Kelly Roach
    The Miracle Hour Free Toolkit
    The Creative Frequency by Tracy Matthews

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
    xo, Tracy Matthews

    Follow on Social:
    Follow @Flourish_Thrive on Instagram
    Follow @iamtracymatthews  Instagram
    Follow Flourish & Thrive Facebook
  • Creatives Rule the World

    Episode #586: Why Curiosity Is Your Greatest Manifesting Superpower (and the Simple Askfirmation Practice That Changes Everything)

    21/05/2026 | 23 mins.
    What if the reason your affirmations are not working has nothing to do with how hard you are trying, and everything to do with how your brain is wired? In this birthday special solo episode, I am pulling a teaching straight from inside the Creative Frequency to introduce you to one of the most powerful mindset tools I have ever used: askfirmations. These are not affirmations. They are curiosity-driven questions that hijack your Reticular Activating System and send your brain on a search for evidence, opportunities, and possibilities it was literally filtering out before.
    I am breaking down the real neuroscience behind why curiosity works better than forced belief, including how it activates dopamine, lowers nervous system resistance, and bypasses the identity blocks that keep you stuck. I also walk you through the full askfirmation practice so you can start using it today. This one is a gift, literally. It is my birthday, I am turning 55, and I am giving you access to the kind of teaching I usually only share inside my paid programs. Do not skip the show notes. There is a birthday gift waiting for you there too.
    In this episode, you’ll learn:
    00:27 -- Austin, Birthday week, and what is coming this summer
    01:06 -- Why so many people are in a hard season right now and what curiosity has to do with it
    02:19 -- What the Creative Frequency is and why I pulled this teaching for the show
    04:59 -- What askfirmations are and why they work where affirmations fall short
    07:25 -- The neuroscience: RAS, identity, nervous system, and how curiosity rewires all of it
    13:39 -- How curiosity activates dopamine and shifts you from desperation to energized pursuit
    16:49 -- How to practice curiosity daily and the stillness ritual that makes it land
    19:19 -- Your askfirmation exercise: how to write, record, and use your list every single day
    20:48 -- Birthday gift announcement: free visibility activations from The Breakthrough

    Here are the resources mentioned in the show:
    Birthday Gift - Free Visibility Activations
    The Creative Frequency
    The Wealthy Creative Society

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
    xo, Tracy Matthews

    Follow on Social:
    Follow @Flourish_Thrive on Instagram
    Follow @iamtracymatthews  Instagram
    Follow Flourish & Thrive Facebook
  • Creatives Rule the World

    Episode #585: Community, Ceremony, and the Art of Evolving: A Conversation with Chelsea Renee

    16/04/2026 | 38 mins.
    I have been on a healing journey with plant medicines and ceremony for years, and when I get to sit down with someone like Chelsea Renee, someone who facilitates transformation for others for a living, I am fully in my element.
    Chelsea is a serial entrepreneur, community architect, ceremony facilitator, and the creator of Fempire, a biannual business summit for wild female entrepreneurs with a dress code of business to Burning Man. She also channeled her own breathwork technique, Activate Breathwork, to help people connect with their ancestors and spirit guides, and leads a nonprofit supporting women-owned businesses.
    We talk breathwork, the power of getting in rooms, the shadow side of evolving, and how Chelsea built a movement so much bigger than herself that she sold it to her own nonprofit for a dollar. This one is deep, joyful, and genuinely life-giving.
    In this episode, you will learn:
    [02:10] Chelsea's multi-passionate entrepreneurial path and the through line connecting all her companies
    [07:10] What Activate Breathwork is and how it connects you with your ancestors and spirit guides
    [11:00] Why breathwork is one of the fastest ways to step into your next-level identity
    [16:50] The deep power of in-person events and what you can never replicate online
    [22:30] The shadow side of evolving: what happens when your identity wants to stay comfortable
    [31:10] What makes Fempire different and why the masterminding format is a game changer

    Here are the resources mentioned in the show:
    Follow Chelsea on Instagram
    Activate Breathwork
    Fempire Events: May 16-17 and November 7-8
    Join the 10K in May Challenge
    Desire AI
    The Wealthy Creative Society

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
    xo, Tracy Matthews

    Follow on Social:
    Follow @Flourish_Thrive on Instagram
    Follow @iamtracymatthews  Instagram
    Follow Flourish & Thrive Facebook
  • Creatives Rule the World

    Episode #584: How to Stretch Yourself to Make 10K (or More) This May and Bring Your Clients Along for the Ride

    15/04/2026 | 28 mins.
    What would happen if you set a big, unreasonable sales goal for May and actually brought your customers along for the ride? In this episode, I am breaking down the stretch goal mindset that has helped hundreds of jewelry designers hit $10K months and beyond, even when it felt completely impossible.
    I share the real story of Lindsay, a student mentor inside the DBE Sales Accelerator, who had never crossed $8,000 in a month before setting a $10K goal and ending May with $12,000 in sales. I also share the story of Twyla Dill, a multiple six-figure jewelry designer who enrolled her audience in a five-week $100,000 challenge and made it one of the most fun seasons of her business.
    This episode is packed with practical strategy: how to shift from desperation energy to invitation energy, how to share your goal without it feeling cringe, and the three revenue-generating activities that drive real results. Plus, I am talking about the 10K in May Challenge and how Desire AI can help you execute all of it without spending hours staring at a blank screen.
    In This Episode, You Will Learn:
    [00:00] How spending too much time on marketing (instead of making jewelry) is costing you , and what Desire AI was built to fix
    [04:59] Why playing it safe with your goals is actually doing your customers a disservice
    [06:30] The stretch goal mindset: why realistic goals don't motivate and what to do instead
    [09:48] Lindsay's story: from $30 in sales on day three to $12,000 by the end of May
    [12:10] Twyla's story: how she enrolled her audience in a $100K challenge and made it feel like a celebration
    [14:48] Why keeping your goals private is the biggest mistake most creatives make

    Here are the Resources Mentioned in the Show:
    Join the 10K in May Challenge
    Desire AI
    The Wealthy Creative Society

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
    xo, Tracy Matthews

    Follow on Social:
    Follow @Flourish_Thrive on Instagram
    Follow @iamtracymatthews  Instagram
    Follow Flourish & Thrive Facebook
  • Creatives Rule the World

    Episode #583: Why You Keep Ghosting Your Audience: The Nervous System Truth About Fear of Visibility with Anna Holtzman

    07/04/2026 | 37 mins.
    Have you ever said you want to be seen, that you want to sell more, that you're ready to show up, and then found yourself hiding again without even knowing why? That's the question at the center of this episode, and my guest Anna Holtzman has the answer. It's not a discipline problem. It's not laziness. It's your nervous system.
    Anna is a therapist-turned-coach who helps sensitive creatives move through the fear of visibility and finally launch the work that feels most true to them. After 15 years in TV and publishing, including a decade editing reality TV for MTV, and her own battle with chronic pain and burnout, Anna discovered the nervous system tools that helped her unlock her voice. Now she helps others do the same.
    In this conversation, we get into why going blank, losing interest, or suddenly feeling 'meh' about your big idea is actually your nervous system in disguise. Anna breaks down her journaling method for dialoguing with fear, what co-regulation is and how to use it, and the exact moment she realized that one anonymous blog review had made her unconsciously abandon her own film. If you keep ghosting your own business, this episode is your wake-up call.
    In this episode, you’ll learn:
    [01:15] The question that opens everything: why do creatives keep ghosting their own audiences?
    [02:30] Tracy on the reticular activating system, subconscious fear, and what true wealth actually means
    [04:57] Anna Holtzman: therapist, coach, MTV editor, and nervous system expert
    [05:50] Anna's journey from architecture to publishing to reality TV (yes, including MTV's MADE)
    [08:01] The documentary, the David Lee Roth interview, and the anonymous blog review that changed everything
    [12:24] How one pebble to the heart made Anna unconsciously disappear from her own work, and why it became a pattern

    Here are the resources mentioned in the show:
    Anna's free visibility workshop
    Follow @anna_holtzman on Instagram
    Anna's podcast: How to Trust Yourself
    Desire AI
    The Wealthy Creative Society

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
    xo, Tracy Matthews

    Follow on Social:
    Follow @Flourish_Thrive on Instagram
    Follow @iamtracymatthews  Instagram
    Follow Flourish & Thrive Facebook
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About Creatives Rule the World
This show is for creators who are done playing small, the ones who know their ideas aren’t just a passion… they’re a portal Here, we’re rewriting the rules of entrepreneurship.Forget cookie-cutter blueprints and burnout culture, I’m here to help you grow a business that feels good, pays well, and the kind of personal freedom that only comes when you’re brave enough to do things your own way.Through solo episodes and honest conversations with creative entrepreneurs, artists, and founders, I’ll give you the mindset shifts, marketing moves, and business tools you need to grow with clarity, flow, and profitability.You’ll learn how to build wealth on your terms, show up with confidence, and finally trust that you don’t have to choose between creativity and success, you get to have both.So if you’re ready to step into your next level, grow your income, and build a business that actually works for your life, you’re in the right place.
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