PodcastsBusinessCreatives Rule the World

Creatives Rule the World

Tracy Matthews
Creatives Rule the World
Latest episode

609 episodes

  • Creatives Rule the World

    Episode #573: Why Going Viral at 50 Taught Me That Confidence Is a Practice, Not a Personality with Jen Polt

    12/2/2026 | 53 mins.
    After 25 years in corporate America, Jen Polt took the biggest risk of her life - quitting her executive job to become a full-time content creator and confidence coach. Three weeks later, her husband told her he didn't want to be married to her anymore. Instead of retreating, she used this devastating moment to build something even bigger and discovered that confidence isn't a personality trait - it's a practice.
    In this powerful conversation, Jen shares the raw truth about reinvention in midlife, why vulnerability became her superpower, and how going viral at 50 taught her that age is just a number when it comes to chasing your dreams. We dive deep into what it means to practice confidence like a muscle, how to handle people who can't grow with you, and why being "selfish" might be the most generous thing you can do.
    In this episode, you’ll learn:
    [08:30] The moment Jen realized she might actually be an influencer (spoiler: it involved the F-word and 40,000 new followers)
    [12:45] Why her boss told her "you're onto something" and became her biggest cheerleader for quitting
    [18:20] The kitchen island conversation that changed everything (and why timing is everything when someone doesn't believe in your dreams)
    [25:10] The "emotional Heisman" that strong women unconsciously give people (and why it's blocking the love we actually crave)
    [31:40] How a makeup disaster became content gold and why authenticity beats perfection every time
    [36:15] The childhood exercise that will remind you who you were before the world got in the way
    [42:50] Why "only let someone tell you they don't love you one time" became her new life motto

    Here are the resources mentioned in the show:
    Jen's Confidence Clubhouse 
    Follow Jen @makingupforglossedtime on Instagram
    Join the Launchpad Program
    Apply for the Iconic Mastermind

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
    xo, Tracy Matthews

    Follow on Social:
    Follow @Flourish_Thrive on Instagram
    Follow @iamtracymatthews  Instagram
    Follow Flourish & Thrive Facebook
  • Creatives Rule the World

    Episode #572: How to Build a Founder-Led Brand That People Remember and Trust

    29/1/2026 | 34 mins.
    Are you the world's best kept secret? Ready to stop playing small and step into your iconic era as a creative founder?
    In this episode, I'm sharing my ICONIC framework for building a founder-led brand that people remember, trust, and buy from. We're talking about Identity, Conviction, Orientation, Narrative, Influence, and Cultural Imprint, and how these six pillars work with the 4V Frequency (Vision, Voice, Visibility, Vibration) to help you play a bigger game.
    I'm getting real about why founder-led brands are the future, how to know when you're ready for deeper mentorship, and what it really takes to step out from behind your work and become the front-facing leader of your brand.
    If you've been craving community, seeking a mentor, or feeling called to expand your container and build something iconic, this episode is for you.
    In this episode, you’ll learn:
    [00:00] Why founder-led brands are changing the game for creative entrepreneurs
    [09:53] The power of influence and magnetic presence (and how icons create it naturally)
    [11:26] What it means to leave a cultural imprint and build a lasting legacy
    [18:43] Three signs you're ready to be known for a body of work (not just another content creator)
    [26:42] The real reason people are afraid to invest in themselves (and how to move through resistance)
    [30:15] Why sustainable visibility matters more than viral moments

    Here are the resources mentioned in the show:
    Apply for Iconic Mastermind
    Join The Launchpad

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
    xo, Tracy Matthews

    Follow on Social:
    Follow @Flourish_Thrive on Instagram
    Follow @iamtracymatthews  Instagram
    Follow Flourish & Thrive Facebook
  • Creatives Rule the World

    Episode #571: Why Your Brand Feels Misaligned (And How to Realign Your Vision, Voice, Visibility, and Vibration)

    21/1/2026 | 26 mins.
    If your brand feels misaligned, this episode is your roadmap back.
    After a year of feeling completely disconnected from my business, I discovered the exact framework that helped me step into the most creative, wealthy, and aligned version of my brand yet. In this episode, I'm sharing the 4V Frequency with you: Vision, Voice, Visibility, and Vibration.
    Whether you're feeling out of sync with your work, uncertain about your message, or ready to stop hiding and start leading as a founder, this episode will show you how to realign with who you're becoming.
    In this episode, you’ll learn:
    [02:15] Three signs your brand is out of alignment
    [05:30] My story of complete business disconnection last year
    [09:17] The moment I realized I was letting everyone down (and why it was necessary)
    [12:45] Why execution beats consumption every time
    [15:20] The difference between personal brands and founder-led brands
    [19:08] Creating a vessel of resilience as a creative entrepreneur
    [21:30] The 4V self-audit that reveals what's pulling you down
    [24:15] Why storytelling is the secret to soft-selling

    Here are the resources mentioned in the show:
    The Breakthrough 21-Day Activation
    Magnetic Story Selling Lab 
    Desire AI: AI marketing tool for creatives

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
    xo, Tracy Matthews

    Follow on Social:
    Follow @Flourish_Thrive on Instagram
    Follow @iamtracymatthews  Instagram
    Follow Flourish & Thrive Facebook
  • Creatives Rule the World

    Epiosde #570: From Cringe to Cult Following: What Happens When You Stop Playing Small

    14/1/2026 | 37 mins.
    Your fear of being cringe is actually destroying your business. And I know you might not want to hear this, but the truth is: when you play small because you're worried about what people think, you become invisible to the people who actually need your transformation.
    In this raw and honest episode, I'm sharing what it really takes to build an iconic, founder-led brand with a cult following. You'll hear about the moment I realized I had to stop people-pleasing and step fully into my vision (even if not everyone came along for the ride). I'm pulling back the curtain on my client's breakthrough when she decided to show up "awkwardly" on social media and the surprising results that followed. And I'm revealing why some of your biggest supporters might not make it to your next chapter, and why that's actually okay.
    This episode is for you if you've been watering down your message, hiding your offers, or playing not to lose instead of playing to win. It's time to build something iconic.
    In this episode, you’ll learn:
    [02:12] The one quality all cult-following brands share (and it's not what you think)
    [15:29] Dismantling the myth about being "cringe" and what's really happening in your nervous system
    [17:33] What happened when my client decided to show up awkwardly on purpose
    [22:41] The hard truth about who won't come along when you step into your bigger vision (and why that's okay)
    [31:24] Why I'm documenting my journey to $1M in personal income this year
    [34:18] The four pillars of building a cult following around your founder-led brand

    Here are the resources mentioned in the show:
    Join The Breakthrough 21-Day Activation
    Learn more about The Iconic Brand
    Check out Desire AI for jewelry makers

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
    xo, Tracy Matthews

    Follow on Social:
    Follow @Flourish_Thrive on Instagram
    Follow @iamtracymatthews  Instagram
    Follow Flourish & Thrive Facebook
  • Creatives Rule the World

    Episode #569: The Pivot: Why I Refuse to Put Creatives in a Box (And What an Iconic Founder-Led Brand Actually Looks Like)

    07/1/2026 | 43 mins.
    Have you built a successful business but feel like it's trapped you in a box? If you're a creative entrepreneur feeling bored, resentful, or ready for something more, this episode is your permission slip to evolve.
    I'm pulling back the curtain on my biggest business pivot yet: from the Art of Reinvention to Iconic. This isn't just about rebranding. It's about refusing to put creatives in boxes and building founder-led brands that evolve with you, not against you.
    In this episode, I'm sharing why the "pick one thing forever" advice is dangerous for multi-passionate entrepreneurs, how I'm launching Desire AI as a standalone app this month, and the four pillars (Vision, Voice, Visibility, Vibration) that create truly iconic brands.
    In this episode, you’ll learn:
    [02:03] Why I've never been more excited about a new year since starting Flourish & Thrive Academy
    [05:00] The evolution of Desire AI and why we're launching it as a standalone app this month
    [09:21] Why I refuse to put creatives in a box just because it's more predictable on a spreadsheet
    [18:29] How multi-passionate creatives actually work and why "pick one thing" advice is killing your business
    [22:26] The truth about consistency vs expansion (and why you don't have to choose)
    [29:30] The four pillars that create an iconic founder-led brand (Vision, Voice, Visibility, Vibration)
    [38:21] Shirley's breakthrough story: From stuck with a dream to landing a retail store in South Africa's most prestigious safari lodge in 9 months

    Here are the resources mentioned in the show:
    Join The Breakthrough 21-Day Activation
    Learn about Desire AI
    Join the January Jumpstart (for Jewelry Designers)

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
    Click here to review the show on Apple podcast or your favorite platform
    Select “Ratings and Reviews” and “Write a Review”
    Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
    xo, Tracy Matthews

    Follow on Social:
    Follow @Flourish_Thrive on Instagram
    Follow @iamtracymatthews  Instagram
    Follow Flourish & Thrive Facebook

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About Creatives Rule the World

This show is for creators who are done playing small, the ones who know their ideas aren’t just a passion… they’re a portal Here, we’re rewriting the rules of entrepreneurship.Forget cookie-cutter blueprints and burnout culture, I’m here to help you grow a business that feels good, pays well, and the kind of personal freedom that only comes when you’re brave enough to do things your own way.Through solo episodes and honest conversations with creative entrepreneurs, artists, and founders, I’ll give you the mindset shifts, marketing moves, and business tools you need to grow with clarity, flow, and profitability.You’ll learn how to build wealth on your terms, show up with confidence, and finally trust that you don’t have to choose between creativity and success, you get to have both.So if you’re ready to step into your next level, grow your income, and build a business that actually works for your life, you’re in the right place.
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