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WH-THE-TECH!?!

Podcast WH-THE-TECH!?!
Padma Hari & Oshiya Savur
BRIDGING THE DIGITAL DIVIDE Where we proudly normalize ignorance, cut through the buzzwords, and share practical advice for navigating digital innovation and tr...

Available Episodes

5 of 27
  • Are old Consumer Research Tactics Irrelevant now?
    𝐀𝐫𝐞 𝐨𝐥𝐝 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐭𝐚𝐜𝐭𝐢𝐜𝐬 𝐢𝐫𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐧𝐨𝐰?Tune in to hear Gautam Kanumuru, Co-Founder & CEO of Yogi, an insights platform that reads, summarizes and benchmarks ratings & reviews. We loved hearing his very informed opinion on how the omni shopping experience is creating more opportunities for consumer insight mining. Here’s a quick snapshot of what we discussed:✅ Short, medium, and long-term applications of analyzing ratings and reviews✅ The role of AI agents in shaping go-to-market strategies✅ Predictions on combining influencer and consumer feedback for a more comprehensive understanding of product reviews.Don’t miss out on Gautam’s expert take on how the omni-shopping experience is redefining consumer insights! Enjoy the WH-THE-TECH!?! podcast! Listen here: https://wh-the-tech.com/#ConsumerInsights #AI #RatingsAndReviews #Innovation #whthetech!?!
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    39:24
  • Comprehensive ecom Framework for Large Enterprises
    We’re excited to share insights from @Adrianne Del Sol, VP/GM of Digital and Omnichannel Marketing at Kimberly-Clark. With her deep experience spanning supply chain, brand marketing, and digital transformation, Adrianne offers a unique and valuable perspective on the evolving world of e-commerce.In this session, she dives into:🔹 The differing paths to purchase for Gen Z, Millennials, and Gen X🔹 The role of Revenue Growth Management in driving profitable growth in e-commerce🔹 How to maximize value from retailer media networksThis is a must-watch for anyone looking to refine their e-commerce strategy and drive impactful results. Tune in to gain actionable insights from one of the industry's leading voices! 
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    44:42
  • Tech stack for any sized enterprise
    Tune in to hear @Chris and @Oskar, Founders of Firstmovr, an educational organization dedicated to e-commerce, propose a framework for thinking about a tech stack encompassing content, media, and measurement.
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    46:13
  • Ecomm Framework for Large Enterprises
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    38:56
  • Evolution of Digital in CPG and Role of AI
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    36:01

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About WH-THE-TECH!?!

BRIDGING THE DIGITAL DIVIDE Where we proudly normalize ignorance, cut through the buzzwords, and share practical advice for navigating digital innovation and transformation!
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