WH-THE-TECH!?!

What’s the real impact of AI on company valuations?
We sat down with Rachel Ten Brink—a marketer, founder, and now investor—who’s been at the forefront of digital transformation since launching her DTC startup Scentbird in 2013.
 In this insightful conversation, Rachel shares:
🔹 Where AI has already made its mark—and where the real growth is happening
 🔹 Why financial metrics matter more than just “AI for the sake of AI”
 🔹 How ChatGPT is reshaping marketing (hint: a new channel might be emerging
Don’t miss the key takeaways from someone who's seen tech revolutions up close—from both the boardroom and the startup floor.

How can organizations embrace AI while maintaining a strong culture? Our long-time friend, Ed Slusser, shares his insights on preparing businesses for AI adoption. With experience spanning Saks Fifth Avenue, tech startups, Panera Bread, and Revlon, Ed offers a unique perspective on the evolving role of HR in this transformation.
Here are some key takeaways from our conversation:
🔹 AI’s Impact on Culture – How to design an organization ready for continuous change
🔹 The HR Business Partner Evolution – Adapting roles for AI-driven workplaces
🔹 Rethinking Employee Surveys & Roadmaps – Are annual surveys and 5-year plans still relevant?
The future of HR is here. Are we ready? Let’s discuss! 👇

How are brands and retailers rethinking marketing today? We discuss the impact of retailer media on all things national, shopper, and trade marketing with Peter V S Bond. As the host of The CPG Guys and head of client engagement at Flywheel, his point of view was so on point. 
Here are some key takeaways: 
 ✅Split of retailer media dollars by Amazon, Walmart and other retailers
 ✅Emergence of marketplaces, and how brands can navigate different retailers
 ✅The new measurement possibilities on Amazon with extended look-back periods and more.

Paola Peretti, CEO of Lush Home Decor and former CDO at Moncler & Fresh, shares invaluable insights on adopting AI for business growth. If you're exploring AI for yourself or your company, this is a must-listen! 
Key Takeaways:
✅ The evolving consumer journey in a hyper-connected world
✅ Gaining organizational buy-in for AI & digital adoption
✅ Understanding the true meaning of a content factory & how to build one
We could have spoken with Paola for hours—her expertise is unmatched!