Superlative

On this episode of Superlative, our host and aBlogtoWatch founder Ariel Adams speaks with Jose and Anita Salas, founders of Santurce Collection, about their journey from passionate collectors in Puerto Rico to launching their own enthusiast driven watch brand. Drawing from years of experience attending boutique events and building community gatherings, they share how hospitality, trust, and belonging became the foundation of their philosophy. Together they dive into why watches are not inventory but stories, and how every sale is rooted in long term relationships rather than short term transactions. The conversation explores the rise of microbrands, the disconnect between large Swiss brands and collectors, and why community based accountability keeps smaller brands honest on pricing and quality. Jose and Anita also discuss the realities of self financing a watch company, designing from scratch, and building a brand identity tied to Santurce and Puerto Rican culture. It is an honest look at what it means to create watches for friends first and customers second, and why authentic connection remains the most powerful force in modern watch collecting.

Follow the Santurce Collection:

- Instagram - https://www.instagram.com/santurcecollection

- Personal Instagrams - https://www.instagram.com/thetimeofman/

- https://www.instagram.com/thetimeofwoman/

- Website - https://santurcecollection.store/

SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

On this episode of Superlative, aBlogtoWatch founder Ariel Adams sits down with watch collector and author Mitch Katz to explore how a lifelong passion for horology turned into a surprising second career as a novelist. Mitch shares the journey from documenting his personal collection to writing Time Eternal, a murder mystery rooted in real watch history, including the fascinating story of an experimental self winding movement that inspired the plot. They discuss Mitch’s creative process, building believable characters, and weaving watch knowledge into fiction in a way that remains accessible even to readers who know nothing about timepieces.

The conversation also dives deep into watch collecting itself, from why stories matter more than price tags to how community shapes curiosity, learning, and personal taste. Mitch explains his philosophy of buying what brings you joy, resisting status driven choices, and embracing the long learning curve of the hobby. Along the way, Ariel and Mitch unpack the realities of the Swiss watch industry, collector culture, and why asking better questions matters more than chasing trends.

Follow Mitch and Check Out His New Book “Time Eternal”:

- Instagram - https://www.instagram.com/uniquelyprototype/

- Time Eternal - https://a.co/d/02nf9tpz

SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

In this episode of the Superlative Podcast, host and aBlogtoWatch founder Ariel Adams sits down with Abduljabar Totonji, better known as Jabs, for a wide ranging conversation about what it really means to be a modern watch collector. Jabs shares how he started collecting over a decade ago, how informal meetups turned into thriving local communities, and why seeing watches in person still matters in an internet first industry. Together they explore how collector groups form, why brands increasingly rely on real world experiences, and how enthusiasm, friendship, and hands-on exposure often drive purchasing decisions more than marketing ever could. Their discussion also dives into value retention, hype culture, and the difference between chasing exclusivity versus genuinely loving watches. Jabs explains his approach to buying both new and pre owned pieces, creating unique custom watches, and building long term relationships with brands. Ariel and Jabs unpack how community acts as a powerful catalyst for collecting, why collectors become more selective over time, and how today’s flood of creative watchmaking may be viewed as a golden age in the decades ahead. It is an honest look at consumer psychology, brand strategy, and the joy of sharing a hobby with people who truly get it.

Follow Jabs:

Instagram - https://www.instagram.com/watchjabs

SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

On this episode of Superlative Podcast, host and aBlogtoWatch founder Ariel Adams sits down with automotive journalist and enthusiast Jonny Lieberman for a wide ranging conversation that connects watches, cars, and emerging technology. From mechanical alarms and G-Shocks to Rivian electric trucks and self-driving systems, Jonny shares firsthand experience living with EVs and explains how autonomy is evolving faster than regulations, including what level three and level four driving actually mean for everyday drivers. The discussion moves through car culture and watch collecting, with a focus on why personality matters more than price. They touch on Porsche Design, Rolex fatigue, accessible enthusiast watches, and the growing overlap between Cars and Coffee crowds and horology fans. Ariel and Jonny also explore how AI is reshaping transportation, why human driving may eventually become a hobby like horseback riding, and what the watch industry can learn from automotive marketing. It is an honest and entertaining look at where machines are headed, why enthusiasts still matter, and how passion connects two worlds built on engineering, design, and emotion.

Follow Jonny:

Instagram - https://www.instagram.com/jonnylieberman/

SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

In this episode of Superlative, Ariel Adams sits down with Sébastien Chaulmontet, founder and owner of Albishorn Watches and Director of Innovation and Marketing at Sellita, for a wide ranging and candid discussion on the realities of modern watchmaking. Drawing on decades of experience across design, movement development, and independent brands, Sébastien shares insights into chronograph history, the intent behind his book Chronograph for Collectors, and why true mastery in watchmaking requires time, engineering discipline, and long term thinking rather than early hype. Their conversation expands into a deeper critique of speculation culture, investment driven buying, and the pressures placed on independent watchmakers to sell themselves rather than simply make watches. Ariel and Sébastien unpack how pricing, desirability, distribution, and media narratives have reshaped the industry, why most watches are not investments, and why buying a watch you genuinely want to wear remains the only answer that actually holds up over time.

Check out:

Albishorn Watches - https://albishorn-watches.ch/

Albishorn on Instagram - https://www.instagram.com/albishorn_watches

SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!