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Superlative

Ariel Adams
Superlative
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  • The Future of Watch Journalism with Chris Hall of The Fourth Wheel
    On this episode of Superlative, host and aBlogtoWatch founder Ariel Adams is joined by Chris Hall, watch journalist and publisher of “The Fourth Wheel”, to examine the changing landscape of luxury watch media and independent watchmaking. Together, they discuss the challenges of sustaining credibility in an industry where brands often prefer control over narrative, the impact of shifting from print to digital platforms, and the evolving role of independent voices in shaping watch culture as a true global hobby. Chris shares insights from his newly launched Independent Watchmaking Report, highlighting the optimism among independent brands, their creative significance, and the market forces influencing their future. Join in on their conversation as Ariel and Chris explore the balance between storytelling and marketing, the power of niche communities, and why supporting independent media is critical for the long-term vitality of the watch industry.Keep up with Chris:- The Independent Watchmaking Report: https://chrisjameshall.substack.com/p/the-independent-watchmaking-report - The Fourth Wheel: https://chrisjameshall.substack.com/ - Instagram: https://www.instagram.com/the.fourth.wheel/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!
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  • Innovation, Community, and Craft: The Future of Hublot with Julien Tornare
    In this episode of the Superlative podcast, host and aBlogtoWatch founder Ariel Adams sits down with Julien Tornare, the dynamic CEO of Hublot, to discuss the brand’s bold direction within the luxury watch industry. Tornare shares his journey across LVMH’s leading maisons, from revitalizing Zenith to taking on the challenge of steering Hublot, a brand renowned for its disruptive spirit, innovative use of materials, and unconventional approach to watchmaking. The conversation explores Hublot’s evolution from its rule-breaking origins pairing rubber with gold, to its leadership in colored ceramics, sapphire innovations, and groundbreaking marketing strategies. Tornare also highlights his vision to reinforce Hublot’s reputation for high-end horology, expand its global community through Hublotista, and redefine the luxury customer experience by combining exceptional products with authentic, personalized engagement. Tune in with Ariel and Julien for a candid look into how one of the industry’s most polarizing yet pioneering brands continues to push boundaries under Tornare’s leadership.Check Out Hublot:- Website - https://www.hublot.com/- Instagram - https://www.instagram.com/hublot/ - Hublotista: Owners’ Community - https://www.hublot.com/en-us/your-hublot Check out this week’s sponsor:Ace Jewelers - https://www.acejewelers.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!
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  • Inside Deployant: Peter Chong’s Journey Through Watch Collecting and Media
    In this episode of the Superlative podcast, host and aBlogtoWatch founder Ariel Adams sits down with Peter Chong, a veteran collector and founder of Deployant.com. Peter sheds light on why Singapore emerged as a leader in independent watchmaking appreciation, attributing it to factors such as its affluent populace, English proficiency, and long-standing support for horological communities and online forums. Together, Ariel and Peter reflect on the evolution of watch collecting, the role of early internet platforms like Timezone, and how group dynamics have shaped modern collector culture. They also examine the changing economics of the luxury watch industry, from discount-driven markets to today’s allocation models, and the ongoing tension between passionate enthusiasts and brand-driven market strategies. With decades of experience, Peter offers candid reflections on Singapore’s unique position as a global hub for watch culture, the sustainability of collector groups, why passion for timepieces continues to thrive across generations, and more on this week’s episode of Superlative. Check Out Deployant and stay updated with Peter:- Website - https://deployant.com/ - YouTube - http://www.youtube.com/@Deployantcom Check out this week’s sponsor:Ace Jewelers - https://www.acejewelers.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!
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  • Tracking Time: Why Accuracy Still Matters with Adam Tomeček of WristLog
    In this episode of the Superlative Podcast, host Ariel Adams sits down with Adam Tomeček, software developer, watch enthusiast, and creator of WristLog, a digital tool designed for collectors who want to track the accuracy and wear-time of their watches. Adam shares his journey from purchasing his first G-Shock to developing a comprehensive platform that allows enthusiasts to log performance, monitor collections, and even receive AI-driven diagnostics. Together, Ariel and Adam explore the psychology behind collecting, why accuracy matters, how mechanical quirks fascinate enthusiasts, and why the “tool versus fashion” debate continues to divide the watch community. They also discuss the challenges of creating software for such a niche market, the opportunities for a watch “super app,” and the evolving relationship between technology and horology. Whether you’re a seasoned collector or new to the hobby, this conversation highlights how data, passion, and design converge in modern watch collecting.Check Out WristLog:- Website - https://www.wristlog.com/ Check out this week’s sponsors:Ace Jewelers - https://www.acejewelers.com/ Löbner - https://lbnr.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!
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  • Redefining Time: Cédric Joos on Hautlence’s Bold Future
    This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Cédric Joos, the Brand Manager of Hautlence, to explore the vision and direction of one of Switzerland’s most innovative independent watch brands. Together they reflect on the company’s founding during the early 2000s renaissance of independent watchmaking, the challenges of producing unconventional movements, and how Hautlence continues to redefine the way time is displayed. Cédric discusses the brand’s integration with H. Moser & Cie. under the MELB Holding group, the unique opportunities that partnership creates, and the importance of maintaining a close connection with collectors while producing only 200 watches annually. From avant-garde creations like the Retrovision series to the evolving strategies for brand awareness in a digital era, the conversation highlights how Hautlence blends creativity, technical ambition, and community to shape the future of modern horology.Keep up with Cédric and Hautlence:- Instagram - https://www.instagram.com/hautlence/ - Website - https://www.hautlence.com/ Check out this week’s sponsor:Marathon Watch - https://www.marathonwatch.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!
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About Superlative

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. Spending time with great minds and interesting personalities from the watch community, while talking about things that matter for timepiece enthusiasts. Superlative is a talk show inspired podcast with weekly guests hosted by Ariel Adams, the Founder of aBlogtoWatch.com.
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