Superlative

• Marc Michel-Amadry on Heritage and Innovation at Girard-Perregaux

  In this episode of Superlative, host Ariel Adams, founder of aBlogtoWatch.com, speaks with Marc Michel-Amadry, the Managing Director of Girard-Perregaux, for a deep and thoughtful conversation on the legacy, innovation, and future direction of one of Switzerland’s most historically significant manufactures. Marc shares the importance of being rooted in true watchmaking culture as he literally joins the interview from a workspace alongside Girard-Perregaux’s master watchmaker and expands on why the craft remains the soul of the brand. Ariel and Marc explore Girard-Perregaux’s rich movement-making history, including decades as a key supplier to other maisons and the evolution of signature calibers such as the iconic 3300 and the newly launched GP4800. Their discussion covers the mechanical breakthroughs of the 1960s and 70s, the birth of the Laureato amid a transformational design era, and how today’s integrated-bracelet models represent a refined and modernized continuation of that heritage. Together, they examine architectural movement design, silicon technology, finishing techniques, ergonomics, and Girard-Perregaux’s broader mission to reaffirm its position as a top-tier haute horlogerie brand with integrity, independence, and long-term vision.Check out Girard-Perregaux:- Website: https://www.girard-perregaux.com/- Instagram: https://www.instagram.com/girardperregaux/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!*Sponsored Podcast Episode by Girard-Perregaux

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• Building the Future of American Watchmaking with Josh Shapiro of J.N. Shapiro Watches

  On this episode of Superlative, host Ariel Adams sits down with Josh Shapiro, the founder and CEO of J.N. Shapiro Watches, for a deep look into how one of the most impressive independent American watchmaking operations has taken shape in Southern California. Josh shares the evolution of his brand from a garage guilloche hobby into a fully verticalized manufacturing facility producing movements, cases, and dials with a focus on rare craft techniques and extraordinary hand finishing. He and Ariel discuss the balance between artistic authenticity and operational growth, the realities of creating American made movements, the unique personalities and skills on Josh’s expanding team, and the long term vision for advanced manufacturing, education, and industry infrastructure in the United States. They also examine the impact of tariffs, supply chain shifts, retailer relationships, and the type of collector who is drawn to J.N. Shapiro’s work. This conversation offers an in depth perspective on craftsmanship, business discipline, and the future of independent horology through the lens of one of America’s most ambitious modern watchmakers.Keep up with Josh and J.N. Shapiro Watches:- Website: https://www.jnshapirowatches.com/ - Instagram: https://www.instagram.com/jnshapiro_watches/ Check out this week’s sponsor - Jack Mason Watches:- https://jackmasonbrand.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

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• Inside the World of Watch PR with Pascal Brandt

  In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Pascal Brandt, a longtime journalist and communications executive whose public relations career has spanned some of the most prestigious names in Swiss watchmaking, including Panerai, Vacheron Constantin, BVLGARI, and Parmigiani Fleurier. Pascal shares how the world of watch public relations has transformed from the print-dominated era of the 1990s into today’s fast-paced digital landscape, while emphasizing that genuine relationships, trust, and passion remain at the heart of the business. Together, Ariel and Pascal explore the rise of collector communities and watch clubs as modern influencers, the growing appeal of smaller independent brands, and how major groups balance creativity with corporate structure. They also discuss the evolution of women’s watches, the true meaning of an iconic model, and the enduring craftsmanship and culture that continue to define Swiss horology. Join in on their conversation as Pascal offers an insider’s look at how storytelling, authenticity, and connection shape the luxury watch world today.Keep up with Pascal Brandt:- LinkedIn: https://www.linkedin.com/in/pascal-brandt-083590b - Instagram: https://www.instagram.com/watchesbrandt Check out this week’s sponsor - Movado Watches:- https://www.movado.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

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• Design, Leadership, and Legacy: Jean-Christophe Babin on Shaping the Future of BVLGARI and LVMH Watches

  This week on Superlative, host Ariel Adams, founder of aBlogtoWatch.com, welcomes Jean-Christophe Babin, CEO of BVLGARI and the Head of LVMH Watches, for an in-depth and inspiring conversation about the future of luxury watchmaking. Our guest shares how BVLGARI continues to evolve by merging Italian creativity and Swiss precision, bringing emotion and innovation together in collections like the Serpenti and Octo Finissimo. He discusses the brand’s commitment to designing true feminine timepieces with their own mechanical movements, the growing importance of community through initiatives like the Octo Lovers, and how digital platforms and AI are transforming how luxury brands connect with their audiences. Babin also reflects on the origins of Geneva Watch Days and how collaboration, culture, and inclusivity continue to shape the industry’s progress. If you enjoy hearing from visionary leaders who are redefining craftsmanship, design, and leadership in the modern luxury world, this episode is not to be missed.Keep up with Jean-Christophe Babin:- Website: https://www.bulgari.com/ - Instagram: https://www.instagram.com/jc.babin/ Check out this week’s sponsor - Jack Mason Watches:- https://jackmasonbrand.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

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• Tamas Piros on Modernizing the Watch Collector’s Experience with WatchAnchor

  In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Tamas Piros, the creator of WatchAnchor.com, a digital platform that helps collectors manage their watch collections and protect their investments. Tamas shares how his background in IT and his love for timepieces inspired him to create a tool that tracks warranty dates, organizes technical details, and reminds users when it is time for service. Together they discuss how the Swiss watch industry continues to struggle with digital strategy and how technology can bridge the gap between traditional craftsmanship and modern innovation. The conversation also explores how artificial intelligence is reshaping storytelling, brand visibility, and online engagement, and why luxury brands must adapt to a more connected world. Tamas explains how WatchAnchor makes it easy to consolidate brand accounts, securely share collections, and even use AI to analyze and review a collection, offering a fresh perspective on how technology can elevate the watch ownership experience. If you enjoy exploring the future of watch collecting and the ways digital tools are transforming the luxury landscape, then tune into this week's episode to learn about how WatchAnchor is changing the way enthusiasts connect with their timepieces.Keep up with WatchAnchor:- Website: https://www.watchanchor.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

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