EIQ online

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00:00 Introduction and setting up your workspace
00:26 Emma's thoughts on big screens and work environment
01:28 Moving from in-person to online coaching
02:20 Balancing income and online business growth
03:14 Building for the business you want, not the one you have
04:10 Feasibility and financial planning for online coaching
05:06 The importance of taking your business seriously early on
06:20 Post content without expectations to learn and grow
07:17 Using trial reels and Facebook insights
08:47 Psychology of spending and social norms
10:11 Investment in mentorship versus holidays and weddings
13:00 Food noise, food reward, and certainty
14:17 Disordered eating, control, and food noise
15:42 Investment in yourself and readiness to change
17:37 Ambivalence in health and weight loss goals
19:00 GLP1s, binge eating, and restraint behaviors
23:40 Impact of GLP1s on food relationships and restraint
32:31 The role of protein intake and food noise
33:30 Marketing strategies for new coaches
35:22 Authenticity and showing your true self on social media
37:45 Sharing your stance and values in marketing
39:10 Balancing education and business growth on social media
41:36 Embracing mistakes and disagreement online

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Supplements like NMN have plausible mechanisms but lack conclusive evidence for anti-aging benefits.
Client retention can be managed by transparent communication and setting clear expectations.
Adherence to diet is often driven by the narrative and psychological factors, not just the numbers.
Understanding the body's natural regulation is crucial before supplementing or making drastic health changes.
Effective coaching involves asking clients about support needs and adjusting communication accordingly.

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Join EIQ

00:00 Navigating Health Decisions: Antibiotics and Lyme Disease
02:50 The Impact of AI on Gender Bias in Hiring
05:40 Coaching Challenges: Navigating Client Choices and Triggers
08:18 Understanding GLP-1s: Ethical Dilemmas in Coaching
11:19 Behavior Change: Coaching Strategies for Client Accountability
13:33 Fat Redistribution: Navigating Body Image and Health Goals
16:14 Communication in Coaching: Effective Methods for Client Engagement
19:21 Reframing Goals: From Aesthetic to Health Focus
21:58 Finding Balance: Acceptance and Perspective in Health Journeys

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Parkinson's law and physiological needs
Ethics and selling out in health industry
Influence of peer groups on professional decisions
Career pivots and age-related mindset shifts
Strategies for effective communication and articulation