Tech Diva Biz Talks

Growth does not get blocked by lack of hustle; it gets blocked by lack of structure. I sit down with Antwon Person, founder of Skillful Brands and a retired U.S. Army senior officer, to talk about what actually helps entrepreneurs move from scattered effort to a real company that can scale. If you have ever felt buried in tasks, unsure what to build next, or stuck at a “growth ceiling,” this conversation gives you a clear path forward.

We get practical about the three S’s Antoine teaches: structure, systems, and strategy. We talk about why many businesses stall instead of failing, how mentorship and mastermind communities help you break past your current level of knowledge, and why the first six months matter so much for business structure, asset protection, and future financing. If you want business credit or loans later, the foundation you lay early makes a difference.

We also dig into modern remote leadership. Antoine shares how he runs a virtual headquarters that feels like a real office, with coworking spaces and meeting and training rooms, so remote teams can collaborate without endless email chains. Then we get into delegation and virtual assistants: when to hire, why a manager can free you up for strategic growth, and how SOPs and a solid onboarding process turn VAs into assets instead of added stress.

If you find value here, subscribe, share the episode with a founder friend, and leave a quick review so more entrepreneurs can build with clarity.
Learn more at SkillfulBrands.com
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Your website can be your highest-performing sales rep or your most expensive leak, and most small businesses have no idea which one they’re running. We sit down with marketing strategist and straight-talking mentor Tom Malesic to get brutally practical about what makes a website convert, why “just being on social media” is not a plan, and how simple messaging mistakes cost real money every week.

We dig into the conversion essentials that separate a site that gets traffic from a site that gets clients: credibility, a clear call to action, and copy that speaks to the customer’s problem instead of bragging about the company. Tom shares the mindset shift that changes everything: start with pain points, prove you understand the buyer, then guide them step-by-step to book, call, or request a quote. If your homepage is confusing, you’ll feel it in your leads.

Then we demystify SEO and local SEO with the fundamentals that still win: legitimate content depth, more relevant pages, backlinks as “votes,” and a Google Business Profile that is fully built out and constantly updated. We also talk about what’s changing with AI search and LLMs, including why question-based content and strong text assets like show notes improve your odds of being surfaced by tools like ChatGPT. Finally, Tom lays out the few marketing metrics worth tracking so you can connect rankings and leads to closed sales, not vanity numbers.

If you want a clearer, calmer marketing strategy that actually makes you money, listen now, share this with a business owner who needs it, and subscribe and leave a review so more people can find the show.
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Want to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins
To work with Audrey schedule a breakthrough/discovery session.

Your website can be your best salesperson or the most expensive leak in your business. We sit down with marketing strategist and straight-talking mentor Tom Malesic to get clear on what actually makes a small business website convert, from credibility and copy to the one call to action you want every visitor to take.

We dig into SEO without the hype: what Google tends to reward, why “more helpful pages” usually beat a thin brochure site, and how links work like votes of trust. Then we go local, breaking down the Google Map Pack and the Google Business Profile mistakes we see everywhere, plus the hard truth about reviews: you need them, you need a plan to ask for them, and you need to outpace your competitors.

AI search is the new curveball, but Tom’s guidance is surprisingly grounded. We talk about structuring content in a question-and-answer format so ChatGPT and other AI tools can understand your expertise, and why publishing your name and offer across podcasts, show notes, guest articles, and your own site builds stronger visibility over time. Finally, we narrow the measurement overload to a few marketing metrics that matter most: rankings, cost per lead by source, lead quality, and closed sales.

If you want a practical marketing strategy that ties directly to growth, hit play, then subscribe, share the show with a business owner friend, and leave a review so more people can find these conversations.
Visit ezmarketing.com
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show
Want to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins
To work with Audrey schedule a breakthrough/discovery session.

What if the problem in your business… is you?
In this episode of Tech Diva Biz Talks, Audrey “Tech Diva” Wiggins sits down with George Rivera, creator of the Father-First Owner OS™, to unpack why so many successful founders are stuck working in their business instead of leading it.
George shares how 7-, 8-, and 9-figure entrepreneurs are unknowingly bottlenecking their own growth—and what it really takes to buy back 10–20 hours a week without sacrificing profits.
From the powerful $10K/Hour Filter to the eye-opening Two-Week Vacation Test, this conversation is a masterclass in reclaiming your time, your leadership, and your life.
You’ll learn how to:
 ✔️ Delegate outcomes instead of tasks (and stop taking the work back)
 ✔️ Eliminate key-person dependency in your business
 ✔️ Install systems that create consistency and freedom
 ✔️ Use AI as a true efficiency multiplier—not a distraction
 ✔️ Build a business that runs without you at the center
This episode is more than strategy—it’s a mindset shift.
Because at the end of the day, success isn’t just about scaling revenue… it’s about not missing what matters most.
🔗 Learn More or Work with George Rivera
Ready to buy back your time and scale smarter?
🌐 Website: buybacktimeformula.com
📘 Buy Back Time Formula: buybacktimeformula.com/book
💼 Connect on LinkedIn: https://www.linkedin.com/in/george-rivera-53b3296/
🎧 Tune in, take notes, and start buying your time back.
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Digital Business Cards
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Designrr for eBooks, Blogs
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Mens and Womens Hats
Since 1972, American Hat Makers has been dedicated to the art of fine hat making.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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Want to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins
To work with Audrey schedule a breakthrough/discovery session.

The Silk Tie Incident That Sparked a Manufacturing Revolution One Engineer Never Expected
When a ruined silk tie becomes the catalyst for solving a problem that's plagued every drink coaster user, you know you're about to meet someone who thinks differently about everyday frustrations. In this episode of Tech Diva Biz Talks, I sit down with Bob Labbe, an engineer with over 50 years of experience building air pollution control systems for steel mills and utility plants, who decided retirement was the perfect time to reinvent something as simple and universally frustrating as the drink coaster.
From Corporate Engineering to Kitchen Table Innovation
Bob's journey from managing massive industrial projects to perfecting a tabletop solution reveals the entrepreneurial mindset that turns problems into opportunities:
How a Georgia Tech engineering background prepared him for spotting market gaps others miss
The progression through three successful air pollution control companies that taught him business fundamentals
Why timing matters when transitioning from employee to inventor
The moment when personal frustration became professional inspiration
Problem-Solving as a Business Philosophy
Bob breaks down his approach to identifying and solving real-world problems:
The four-step process for analyzing obstacles and creating multiple solution paths
How condensate capture, conveyance, collection, and containment solve what traditional coasters can't
Why American consumers demand value regardless of whether they're buying automobiles or coasters
The pricing strategy that makes innovation accessible at $19.95 for a four-coaster set
Beyond the Coaster: The Golf Connection
How Bob's putting struggles led to writing "Putting by the Numbers," now in 44,000 retail stores worldwide
The quantitative method that reduced his putting average from 40-44 putts to 30.5 putts per round at age 80
Why solving one problem often reveals skills for tackling completely different challenges
The parallel between engineering precision and athletic performance improvement
Ready to see how engineering precision meets everyday problem-solving? Visit ultimatecoasterco.com for the drip-free coaster, or boblabbe.com for his golf putting system that's helping golfers worldwide. To have the coasters imprinted for your business, email Audrey at: [email protected]
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Altogether Domains, Hosting and More
Bringing your business online - domain names, web design, branded email, security, hosting and more.

Digital Marketing Platform
Content Creator Machine - The integrated all-in-one online marketing platform.

Small Business Legal Services
Your Small Business Legal Plan can help with any business legal matter.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show
Want to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins
To work with Audrey schedule a breakthrough/discovery session.