The Business Athlete Show

Most men can lose weight.

The problem is keeping it off.

In this episode, Adrian breaks down the science of what happens to your body after a fat loss phase — and the exact strategy McLifestyle uses with clients to lock in results permanently.

What You'll Learn in This Episode:

Why your body actively works against you after fat loss — and the four biological responses that drive weight regain

What reverse dieting is, how it works, and why it's the missing piece most men never use

The difference between a reverse diet and a diet break — and when to use each one

How to calculate your new maintenance calories after a cut

The step-by-step weekly calorie increase protocol to rebuild your metabolism without gaining fat

How to train during a reverse diet to maximise muscle retention and strength gains

The half-time rule for timeline expectations — and why patience here pays off permanently

Martin’s full journey — 88kg to 76kg at 50, reverse dieted back to 3,000 calories as his new maintenance

Apply for 1:1 Coaching

If this episode resonated with you, the next step is a conversation. McLifestyle works with a small number of men at a time through a personalised coaching system that covers training, nutrition, lifestyle structure, and accountability — built around your schedule, not a generic template.

Apply here → 1:1 Application Form

Connect with Adrian

Instagram: @adrian_mclifestylefitness

Message me “Longevity Program” on Instagram for more information.

If this episode was useful, share it with one man who needs to hear it. That's the best way to support the show.

In this episode, Aido breaks down the four non-negotiable pillars of longevity for men over 40  and how you can optimise all four areas so you can look, feel and perform your utmost best.

Key Takeaways:

After 35, men lose 1–2% of muscle mass per year without structured resistance training. You can't supplement your way out of it and you can't cardio your way out of it. You train for it or you lose it.
VO2 max is the most powerful predictor of cardiovascular mortality in the research — more predictive than smoking, diabetes, or high blood pressure. Most men over 40 don't train it at all.
Body fat percentage — specifically visceral fat — is what drives disease risk, not the number on the scale. Two men can weigh 90kg and be in completely different health categories.
Your GP is checking you're not dying. That's different from checking you're actually thriving. The five markers to ask for: fasting insulin, HbA1c, CRP, testosterone (free and total), and Vitamin D.

Apply for 1:1 Coaching

If this episode resonated with you, the next step is a conversation. McLifestyle works with a small number of men at a time through a personalised coaching system that covers training, nutrition, lifestyle structure, and accountability — built around your schedule, not a generic template.

Apply here → 1:1 Application Form

Connect with Adrian

Instagram: @adrian_mclifestylefitness

Message me “Longevity Program” on Instagram for more information.

If this episode was useful, share it with one man who needs to hear it. That's the best way to support the show.

The last 10lbs can be harder to shift. Here’s why:

Smaller body = lower calorie needs → deficit shrinks
Metabolic adaptation → body burns fewer calories than expected
NEAT drops → less movement without realising (−200–400 kcal/day)
Hormones shift → ↓ leptin, ↑ hunger, ↓ thyroid/testosterone
Closer to set point → stronger resistance to fat loss

Follow the steps in this episode if you would like to shift it!

Apply for 1:1 Coaching

If this episode resonated with you, the next step is a conversation. McLifestyle works with a small number of men at a time through a personalised coaching system that covers training, nutrition, lifestyle structure, and accountability — built around your schedule, not a generic template.

Apply here → 1:1 Application Form

Connect with Adrian

Instagram: @adrian_mclifestylefitness

If this episode was useful, share it with one man who needs to hear it. That's the best way to support the show.

Why most men cannot stay consistent
Do people treat you differently when you’re in shape?
The “get to” vs “have to” do it mindset
What strength training actually does to the body over 40
Lifelong strength training principles

Apply for 1:1 Coaching

If this episode resonated with you, the next step is a conversation. McLifestyle works with a small number of men at a time through a personalised coaching system that covers training, nutrition, lifestyle structure, and accountability — built around your schedule, not a generic template.

Apply here → 1:1 Application Form

Connect with Adrian

Instagram: @adrian_mclifestylefitness

If this episode was useful, share it with one man who needs to hear it. That's the best way to support the show.

In this episode:

Why declining testosterone is rarely the real reason men stop building muscle after 40
The 3 training mistakes most busy men make that cuts their results in half every single week
The protein target most men are nowhere near hitting — and why that gap explains most stalled progress
Why dirty bulking and aggressive cutting both fail — and what actually works for body recomposition after 40
The exact 60 minute session structure Adrian uses with his clients to build muscle in 3–4 hours per week
Plus much more

Apply for 1:1 Coaching

If this episode resonated with you, the next step is a conversation. McLifestyle works with a small number of men at a time through a personalised coaching system that covers training, nutrition, lifestyle structure, and accountability — built around your schedule, not a generic template.

Apply here → 1:1 Application Form

Connect with Adrian

Instagram: @adrian_mclifestylefitness

If this episode was useful, share it with one man who needs to hear it. That's the best way to support the show.